Dial in Your Offer

Your offer is the cornerstone of your ad strategy. If your product or service doesn’t resonate with your target market, no amount of ad spend will fix it. To craft an irresistible offer, consider Alex Hormozi’s Value Equation Formula:

Value = (Dream Outcome × Perceived Likelihood of Achievement) / (Time Delay × Effort and Sacrifice)

Here’s how it breaks down:

Dream Outcome: Understand your customer’s deepest desires. What’s their ultimate goal?

Perceived Likelihood of Achievement: Build trust by providing social proof, guarantees, or testimonials.

Time Delay: The faster they see results, the more valuable your offer becomes.

Effort and Sacrifice: Make your solution as effortless as possible for them to adopt.

For example, if you’re selling a fitness program, an offer like “Lose 10 pounds in 30 days with just 15 minutes a day” is much more compelling than “Get fit and feel better.” Use the Value Equation to ensure your offer is specific, compelling, and tailored to your audience’s needs.

Fix Your Website

Your website is where conversions happen, so it needs to be optimized for performance. Think of it as the final step in your customer’s journey—if they’re ready to buy but your website isn’t clear or user-friendly, they’ll abandon the process.

Here are two critical areas to address:

Headlines: Your headline is the first thing visitors see. Make it clear, benefit-driven, and attention-grabbing. Instead of "Welcome to Our Site," try "Transform Your Marketing in 30 Days or Less."

Call-to-Action (CTA): Every page should have a clear, specific action you want visitors to take. Whether it’s "Sign Up," "Buy Now," or "Schedule a Call," your CTA should stand out and make the next step obvious.

Additionally, test your website for speed and mobile responsiveness. A slow-loading site or one that doesn’t work well on smartphones will drive potential customers away.

Show Up on Social

Before running ads, make sure your social media presence reflects your brand’s credibility and value. Ads bring traffic, but your social media builds trust. People are more likely to convert when they see you consistently showing up with valuable content.

Here’s how to create a strong social presence:

Post Consistently: Regular content keeps your audience engaged and ensures your brand stays top of mind.

Provide Value: Share tips, insights, and resources that address your audience’s pain points.

Engage with Your Audience: Respond to comments, answer questions, and join conversations to build relationships with potential customers.

Think of your social media as the "warm-up" phase. By building trust and authority, you’ll attract higher-quality leads and make your ads more effective.

Final Thoughts

Running ads is exciting, but preparation is key to success. By dialing in your offer, optimizing your website, and showing up on social, you’ll create a strong foundation that maximizes your return on ad spend.

So, before you hit "Publish", ask yourself:

1. Is my offer irresistible?

2. Is my website conversion-friendly?

3. Am I building trust on social?

Get these right, and your ads will be unstoppable.