If you've noticed a sudden drop in your Facebook ad performance, you're not alone. Same audience, same budget, but your results are slipping. The reason? Meta has quietly rolled out a game-changing update to its algorithm called Andromeda. This powerful new infrastructure is rewriting the rules of Facebook ads, and if you're still running ads the old way, you're missing out.

In this post, we'll break down exactly how Andromeda works, why it's changing the game, and most importantly, the three key changes you need to make in your ads right now to stay profitable.

1. Creative Diversification is Key

Meta's new algorithm isn't just focused on targeting anymore—it's all about creative diversification. Gone are the days when you could simply tweak your budget or refine targeting to see results. Now, the algorithm ranks your ads based on how well your creatives resonate with users. The more variation you offer—whether it's different hooks, tones, or formats—the better your ads will perform.

If you're still running the same ad creatives week after week, you're starving the machine. To succeed in 2025, you need a variety of creative assets—static images, videos, motion graphics, and even UGC-style content. The more diverse your creatives, the better the algorithm can learn and match your ads to the right audience.

2. Creative Volume Matters More Than Ever

Another crucial factor in Meta’s new algorithm is creative volume. The more creative options you upload, the better the system can optimize. Think of it like a buffet—Meta wants variety and quantity. Instead of sticking with a handful of creatives, you should be testing 10-15 different variations, refreshing them regularly. This gives Meta more data to work with and improves your chances of reaching the right users.

3. Let Meta Handle the Targeting

In the past, advertisers relied on highly specific targeting to reach their audience. But Andromeda rewards broad targeting more than ever. This means Meta's AI is now better at finding the right audience for your ad, based on creative signals rather than predefined target groups.

Let Meta's system do the heavy lifting by using Advantage Plus for creative and audience testing. The more Meta’s AI can learn from your ads, the better the results will be. So, don't waste time micromanaging your audience—focus on feeding the machine with the best creative options.

Final Thoughts: Keep Evolving Your Ads

Meta’s Andromeda algorithm is a wake-up call for advertisers. If you're still stuck in the old ways of running Facebook ads, now's the time to pivot. Creative diversification, volume, and broad targeting are the keys to success in 2025.

At Great Marketing AI, we help businesses adapt to the latest trends in digital marketing. If you need expert support with your Facebook ads strategy, consider our Facebook Ads by Great Marketing service. Let us help you create high-performing ad campaigns that align with Meta’s new algorithm.

Ready to scale your ads the right way? Contact us today!