When deciding to partner with a Facebook advertising agency, understanding the cost structure is key to making an informed decision that aligns with your business goals. The price you pay varies based on several factors unique to your company—such as your business size, marketing budget, campaign complexity, and objectives.

Common Pricing Models for Facebook Ads Agencies

Most agencies use one or a combination of these four pricing models:

1. Percentage of Ad Spend

This is one of the most common models where the agency charges a percentage (typically 10-20%) of your total ad spend. This aligns the agency’s incentive with your ad budget, encouraging them to optimize campaigns for maximum ROI.

2. Fixed Monthly Fee + Percentage of Ad Spend

Some agencies combine a fixed monthly management fee with a percentage of your ad spend. This ensures consistent service costs while still motivating performance-driven optimization.

3. Fixed Monthly Fee + Revenue Share

Performance-based marketing firms may charge a monthly fee plus a share of the revenue generated by your campaigns. This model is often ideal for startups and businesses testing Facebook Ads, as it ties payment directly to results.

4. Flat Fee

A flat fee is a fixed price regardless of budget or performance. This model suits established brands looking for predictable costs and steady campaign management.

Which Pricing Model Is Right for Your Business?

If you’re new to Facebook advertising or testing the platform, a revenue share model might be the safest way to minimize upfront costs while maximizing growth potential. For more mature businesses or brands aiming to scale aggressively, fixed fees or flat fees provide budgeting certainty and allow agencies to invest more in strategic campaign development.

Why Choose Great Marketing AI for Your Facebook Ads?

At Great Marketing AI, we believe in personalized strategies. That’s why we offer free marketing consultations to understand your unique challenges, goals, and opportunities. After a thorough business assessment, we design a custom proposal tailored specifically to your needs.

Our team combines AI-driven data analytics with expert campaign management to optimize your Facebook Ads and drive measurable growth. We prioritize transparency, so you’ll receive detailed reporting and insights every step of the way.

Additional Costs to Consider

Beyond agency fees, you should also account for:

• Ad Spend Budget: Your actual spend on Facebook’s platform for running ads.

• Creative Production: Costs related to designing ad visuals, videos, or copywriting (sometimes included in agency fees).

• Technology or Tools: Some agencies use third-party tools for analytics or automation, which might add to costs.