Running ads on Facebook can feel overwhelming, especially with all the new AI-powered tools Meta continues to roll out. One feature that many advertisers are overlooking is Meta Advantage+. This tool leverages Meta’s most advanced artificial intelligence to optimize campaigns in real time, helping businesses reduce costs and boost results.

What is Meta Advantage+?

At its core, Advantage+ acts like an AI assistant inside Ads Manager. It automatically handles tasks like audience targeting, placement optimization, budget allocation, and even creative adjustments. Instead of manually tweaking settings, Advantage+ continuously makes data-driven decisions to maximize performance.

How Advertisers Can Use Meta Advantage+

There are two main ways to use this system:

• Full Automation: Launch an Advantage+ sales or leads campaign and let Meta take complete control. This option often leads to lower costs per conversion and stronger lead quality.

• Partial Automation: Use specific tools like Advantage+ audience targeting, placements, or creative variations to enhance certain areas of your campaign while maintaining oversight.

According to Meta, advertisers using Advantage+ sales campaigns have seen a 9% lower cost per action, while Advantage+ leads campaigns delivered 10% cheaper qualified leads.

Should You Trust Meta’s AI?

The big question many business owners have is whether to trust Meta’s AI completely. The best approach is to test both manual and AI-driven campaigns. Run them side by side, compare performance, and let the data guide your strategy. Some advertisers still see success with manual setups, but the overall direction is clear: Meta is moving toward AI-first advertising.

Why Advantage+ is a Competitive Edge

Forward-thinking marketers are already reporting 20 to 30 percent more revenue per dollar spent when leveraging AI tools. This makes Advantage+ not just a helpful feature but a serious competitive advantage.

If you want to learn how to scale a business with ads, Meta’s automation tools should be part of your strategy. They help streamline spend, optimize funnels, and unlock growth opportunities faster than traditional methods.

At Great Marketing AI, we specialize in helping brands integrate Advantage+ into their campaigns. Our team ensures you use the AI effectively while maintaining strategic control, so your campaigns are not just automated but truly optimized.