If you're a local plumber using an outdated website, chances are you're missing out on high-quality leads every single week. Your website should be more than just a digital flyer. It needs to guide visitors toward taking action and converting into real customers.

At Great Marketing AI, we recently transformed a plumbing contractor’s underperforming site into a high-converting lead generator. Here are the five website design hacks we used that you can apply to your own site to start getting more calls, form submissions, and trust from potential clients.

1. Improve the Top Section of the Homepage

The first thing visitors see when they land on your website matters. We replaced a generic headline with a clear value-driven statement that speaks directly to the customer. Instead of simply displaying the company name, we used a headline like “Orange County’s Trusted 5-Star Plumbing Experts” and added a visible phone number and call-to-action button right at the top. This immediately gave visitors a reason to stay and take action.

2. Add Trust Builders Early

To help users feel confident, we included trust-building elements like Google review ratings, service guarantees, and “in business since” credentials near the top of the homepage. People looking for a plumber want to know they can trust the company. Placing those signals in visible areas helps reduce hesitation.

3. Make Every Section Actionable

A mistake we see often is having only one button on the page. In this makeover, we added multiple calls to action throughout the homepage. Whether users are reading about services, testimonials, or guarantees, there’s always a nearby button that invites them to call, request service, or book a consultation.

Video Walkthrough of the Makeover

4. Offer Multiple Contact Options

We made it easy for users to convert by adding five different ways to reach out. That includes a click-to-call button, a lead form, a chat widget, a fixed call-to-action at the top, and a footer phone number. By meeting users where they are—especially on mobile—we increased the number of inbound leads with no extra ad spend.

5. Prepare for Paid Traffic

If you're sending traffic from Facebook Ads or Google Ads to a poorly designed site, you're wasting money. We updated this client’s site with HTTPS, fast loading, mobile responsiveness, and pages targeting specific plumbing services to improve SEO and conversion rates. The result was better ad performance and more leads at a lower cost.

Get Your Own Website Makeover

If your website isn’t converting, it’s costing you leads. At Great Marketing AI, we help service businesses like yours turn basic websites into high-performing sales tools.

Book a free strategy call today and let’s build a website that drives real results for your business.