Why Hiring Can Make or Break Your Business

As we shared in the podcast, hiring is one of the most overlooked but critical parts of building a business. A bad hire drains resources, hurts culture, and stalls growth. But one right hire—an A-player—can completely transform your trajectory.

We’ve had to learn this the hard way. Scaling quickly created fulfillment challenges, which forced us to develop a reliable system to find, vet, and keep top talent. That system is now one of the most valuable parts of our business.

Selling Your Company to Candidates

Most businesses think candidates should feel lucky just to get an interview. In reality, the best people have options. You have to sell your company just as much as you evaluate them.

That starts with the job posting itself. A-players won’t respond to a generic description. Instead, share your core values, mission, culture, and growth opportunities. Write the posting like you would an ad, highlighting why working with you is a unique opportunity.

When candidates feel excited about your vision, the hiring process shifts from filtering applicants to attracting the best.

The Difference Between A, B, and C Players

In the podcast, we broke down the types of people you’ll come across:

• The A-players who elevate everyone around them.
  
  
  

• The B-players who just get by.
  
  
  

• The C-players who drain energy and spread negativity.
  
  
  

The lesson is simple: only hire A-players. Skills can be trained, but attitude and alignment with your culture are non-negotiable. One bad apple can affect your entire team.

Why the Loom Video Matters

One of the most effective parts of our system is requiring a Loom video at the end of the application. Candidates record themselves answering role-specific questions, walking through scenarios, and explaining their thought process.

This single step reveals more than a resume ever could. Within seconds, you see how someone communicates, how they present themselves, and whether they actually understand the role. If they skip the Loom or can’t follow directions, they’re immediately disqualified.

It’s a fast and powerful way to separate true fits from wasted interviews.

Experience Over Potential

When we first started, we were sometimes hired based on “potential.” It almost always backfired. Now, we prioritize experience that directly matches the role.

If we’re hiring an appointment setter, we want someone who has already set appointments for coaches or agencies. If we’re hiring a media buyer, they need to have worked with high-ticket offers before.

The right hire shouldn’t need you to teach them the basics. A-players come with batteries included.

Hiring Is Just Like Marketing

We treat hiring with the same precision as we treat ad campaigns. That means tracking cost per applicant, cost per interview, and time to hire. We use Notion to build a live talent pipeline so every applicant is tagged, organized, and easy to review.

This allows us to process hundreds of applicants efficiently and only advance the best. It also creates data we can use to improve our process—just like optimizing a funnel.

Onboarding and Retention

The hiring process doesn’t end with an offer letter. Onboarding sets the tone for the relationship.

Our system includes a culture and values walkthrough, training modules, and daily accountability practices. By giving new hires clarity and confidence from day one, we set them up for long-term success.

Retention is just as important as hiring. Losing an A-player is costly—not just financially but also in knowledge and momentum. That’s why we invest in company culture, team bonding, and making work fun. When people feel valued and excited, they stay and grow with you.

Final Thoughts

The biggest takeaway from this conversation is that hiring is a skill and a system, not a gamble. Bad hires cost you. Great hires multiply you.

When you build a process that attracts top talent, filters quickly, and sets new team members up for success, you stop rolling the dice on your business. You start building a team that actually moves the needle.