From Boosting Posts to Building Empires: The Strategic Makeover Behind Albert Preciado’s Growth

THE COMPANY

Albert Preciado’s journey is nothing short of inspirational. Starting in the mortgage industry in 2005, Albert didn’t just build a career—he built an empire. Today, he stands at the helm of multiple thriving businesses, including The Mortgage Guys, Ambiance Realty, and Driven Enterprises.

But Albert’s story isn’t just about entrepreneurship; it’s about resilience and vision. Coming from humble beginnings, he turned early struggles into fuel for an extraordinary mission: to empower families and individuals to achieve the American Dream of homeownership. His companies reflect this ethos, offering expert mortgage solutions and real estate services tailored to their clients’ unique needs.

Albert isn’t just a CEO; he’s a mentor, a real estate investor, and a driving force behind countless success stories. With a relentless commitment to innovation and a deep understanding of his industry, Albert Preciado has become a trusted name for those seeking to build wealth and stability through real estate.

THE CHALLENGE

Albert Preciado was a powerhouse on social media, consistently engaging his audience and promoting his businesses through Instagram. However, his marketing efforts had one critical flaw—he was relying solely on Instagram’s “boost post” feature. While boosting provided short bursts of visibility, it lacked the depth and strategy necessary to truly connect with his ideal audience and drive sales.

Without tapping into Meta’s advanced Ads Manager, Albert was operating without a clear strategy. He wasn’t targeting specific audience segments, optimizing for conversions, or leveraging data to refine his campaigns. As a result, his investments in boosting were generating likes and views but failing to deliver tangible results. It became increasingly clear that visibility without sales was unsustainable.

Albert needed a strategic approach that would transform his social media presence into a powerful revenue-generating machine.

THE SOLUTION

When Albert partnered with Great Marketing AI, everything changed. Our first priority was to overhaul his approach to social media advertising by transitioning from Instagram’s basic boosting to the robust capabilities of Meta’s Ads Manager. This wasn’t just about using a new tool—it was about crafting a data-driven strategy tailored to Albert’s vision and audience.

We began by conducting in-depth audience research, identifying the precise demographics, interests, and behaviors of Albert’s ideal customers. Using this data, we created hyper-targeted campaigns designed to drive conversions rather than just visibility. Meta’s advanced features, such as lookalike audiences, detailed targeting, and A/B testing, became essential tools in delivering results.

To take performance tracking to the next level, we integrated Hyros, an advanced tracking platform that allowed us to monitor ad performance with exceptional accuracy. This gave us unparalleled insights into customer behavior, showing exactly which ads and touchpoints were driving sales. With Hyros, we optimized campaigns in real-time, ensuring every dollar spent worked harder for Albert.

Finally, we designed creative, high-converting ad copy and visuals with compelling calls to action. Together, this combination of strategic targeting, precise tracking, and creative execution transformed Albert’s social media presence into a powerful revenue-driving machine.

Example of previous monthly boosting

Hyros Dashboard

THE RESULTS

Albert Preciado’s collaboration with Great Marketing AI has delivered exceptional, measurable success. Over the past three months (October 20, 2024, to January 20, 2025), we achieved remarkable growth, showcasing the ongoing improvement and refinement of our strategy:

Revenue Growth on Meta: Meta campaigns generated an impressive $373,982 in revenue, achieving a solid 2.89x ROAS. This marks a 435% increase in revenue compared to the previous period, demonstrating the impact of precision targeting and optimized ad spend.
Lead Generation Breakthrough: Albert’s campaigns brought in 6,228 leads, reflecting a massive 289% increase from the prior three months. The continued influx of qualified leads has solidified the foundation for sustained growth.
Sales Explosion: With 338 sales, an astounding 526% growth, the campaigns transformed visibility into measurable conversions, far surpassing previous performance benchmarks.
Calls Multiplied: Leveraging Hyros for advanced tracking, we facilitated 798 call engagements, a 375% increase over the previous period. These calls bridged the gap between Albert’s team and highly qualified prospects, driving faster and more consistent sales closures.
Cost Optimization for Scalability: Despite scaling efforts, the cost-per-acquisition (CPA) was maintained at $779.71, improving by 41% compared to earlier performance, ensuring long-term profitability and sustainable growth.

These results are a testament to the power of continuous innovation and strategic refinement. By leveraging advanced tools like Meta’s Ads Manager and Hyros, paired with our creative expertise and data-driven approach, Albert’s business has reached new heights of profitability and scalability. This partnership underscores what’s possible when cutting-edge technology meets relentless optimization—turning visibility into meaningful, measurable growth that continues to outperform expectations.

Revenue Growth on Meta: Meta campaigns generated an impressive $373,982 in revenue, achieving a solid 2.89x ROAS. This marks a 435% increase in revenue compared to the previous period, demonstrating the impact of precision targeting and optimized ad spend.
Lead Generation Breakthrough: Albert’s campaigns brought in 6,228 leads, reflecting a massive 289% increase from the prior three months. The continued influx of qualified leads has solidified the foundation for sustained growth.
Sales Explosion: With 338 sales, an astounding 526% growth, the campaigns transformed visibility into measurable conversions, far surpassing previous performance benchmarks.
Calls Multiplied: Leveraging Hyros for advanced tracking, we facilitated 798 call engagements, a 375% increase over the previous period. These calls bridged the gap between Albert’s team and highly qualified prospects, driving faster and more consistent sales closures.
Cost Optimization for Scalability: Despite scaling efforts, the cost-per-acquisition (CPA) was maintained at $779.71, improving by 41% compared to earlier performance, ensuring long-term profitability and sustainable growth.

TESTIMONIALS

There's a reason people are raving about us.

"Great Marketing is hands down the best service to automate and scale your business. They helped me setup all of the backend of my business and have provided a great customer experience. It's been a game changer working with them!"
Patty Hernandez
The Mortgage Guys Part Owner
"Great Marketing has been amazing for our direct lending company! In just 7 weeks, they helped us generate over 700+ leads and get 68 deals in the pipeline. We got 7 purchases, 12 DSCRs, and 49 other deals that vary from hard money and commercial deals. The biggest recent transaction we got is a 67 million commercial and 5.4 million hard money loan out of West Hollywood. They also set up a recruitment funnel that helped us hire 5 new ready to go loan officers within the first week of our campaign. They're hands down the best marketing agency for any mortgage broker or direct lender!"
Hector Blanchet
Vision One Mortgage
"The team is AMAZING to say the least. They listen to what your goals are and personalize the system to meet and exceed them. They have weekly meetings to ensure you have answers to any issues or questions that might arise as you progress with using the system. Their communication is top tier and system delivers."
Diana Herrera
Realtor @ EXP Realty
"They help achieve freedom from keeping all in a notebook or in My head, they help me have more money making activity time. And Tono It off the way the tailored the system to my personal needs has been amazing. Their customer service is beyond amazing and over delivering has been blessing coming from Rafael. I am Thankful I met Rafael and his wife they make an amazing team and he’ll crest amazing systems to make a lot of the process in the back end super easy!"
Jonathan Solis
CEO of All Roads

"Great Marketing is hands down the best service to automate and scale your business. They helped me setup all of the backend of my business and have provided a great customer experience. It's been a game changer working with them!"
Patty Hernandez
The Mortgage Guys Part Owner
"Great Marketing has been amazing for our direct lending company! In just 7 weeks, they helped us generate over 700+ leads and get 68 deals in the pipeline. We got 7 purchases, 12 DSCRs, and 49 other deals that vary from hard money and commercial deals. The biggest recent transaction we got is a 67 million commercial and 5.4 million hard money loan out of West Hollywood. They also set up a recruitment funnel that helped us hire 5 new ready to go loan officers within the first week of our campaign. They're hands down the best marketing agency for any mortgage broker or direct lender!"
Hector Blanchet
Vision One Mortgage
"The team is AMAZING to say the least. They listen to what your goals are and personalize the system to meet and exceed them. They have weekly meetings to ensure you have answers to any issues or questions that might arise as you progress with using the system. Their communication is top tier and system delivers."
Diana Herrera
Realtor @ EXP Realty
"They help achieve freedom from keeping all in a notebook or in My head, they help me have more money making activity time. And Tono It off the way the tailored the system to my personal needs has been amazing. Their customer service is beyond amazing and over delivering has been blessing coming from Rafael. I am Thankful I met Rafael and his wife they make an amazing team and he’ll crest amazing systems to make a lot of the process in the back end super easy!"
Jonathan Solis
CEO of All Roads

"Great Marketing is hands down the best service to automate and scale your business. They helped me setup all of the backend of my business and have provided a great customer experience. It's been a game changer working with them!"
Patty Hernandez
The Mortgage Guys Part Owner
"Great Marketing has been amazing for our direct lending company! In just 7 weeks, they helped us generate over 700+ leads and get 68 deals in the pipeline. We got 7 purchases, 12 DSCRs, and 49 other deals that vary from hard money and commercial deals. The biggest recent transaction we got is a 67 million commercial and 5.4 million hard money loan out of West Hollywood. They also set up a recruitment funnel that helped us hire 5 new ready to go loan officers within the first week of our campaign. They're hands down the best marketing agency for any mortgage broker or direct lender!"
Hector Blanchet
Vision One Mortgage
"The team is AMAZING to say the least. They listen to what your goals are and personalize the system to meet and exceed them. They have weekly meetings to ensure you have answers to any issues or questions that might arise as you progress with using the system. Their communication is top tier and system delivers."
Diana Herrera
Realtor @ EXP Realty
"They help achieve freedom from keeping all in a notebook or in My head, they help me have more money making activity time. And Tono It off the way the tailored the system to my personal needs has been amazing. Their customer service is beyond amazing and over delivering has been blessing coming from Rafael. I am Thankful I met Rafael and his wife they make an amazing team and he’ll crest amazing systems to make a lot of the process in the back end super easy!"
Jonathan Solis
CEO of All Roads

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