Turning Steel to Gold: The AI-Powered Strategy That Delivered a 1,956% ROI and 20.56x ROAS for Complex Steel Buildings

THE COMPANY

Complex Steel Buildings, established in 2017, is a leading manufacturer of custom steel structures based in Southern California. Specializing in carports, garages, sheds, RV covers, barns, and workshops, they have built a reputation for delivering durable and high-quality solutions to residential and commercial clients alike.

What truly sets Complex Steel Buildings apart is their dedication to excellence in every aspect of their business. They offer a No-Worry Warranty, providing clients with long-term confidence through a 10-year limited warranty on tubing, a remarkable 40 years on panels, and a 1-year warranty on workmanship. Their commitment to fast turnaround times ensures most structures are manufactured and installed within just 3-4 weeks—far quicker than the industry average of 8-10 weeks.

At the heart of their success is an unwavering focus on customer service, ensuring each client experiences a seamless and positive journey. Their structures are built to last, using only the highest-quality materials available, and they consistently deliver exceptional value, offering competitive pricing without compromising on quality.

Complex Steel Buildings combines craftsmanship, innovation, and client-centered service, making them the go-to choice for those seeking reliable and customizable steel structures.

THE SOLUTION

To address Complex Steel Buildings' challenges and deliver measurable results, Great Marketing AI crafted a tailored strategy leveraging the power of AI-driven insights and advanced marketing tools. At the heart of the solution was a two-pronged approach: a hyper-targeted Meta Ads campaign combined with seamless lead capture using On-Facebook Lead Forms, all supported by the robust automation capabilities of GoHighLevel.

The Meta Ads strategy was designed to not only expand their reach but also connect with their ideal audience—homeowners and businesses in need of custom steel structures. Through precision targeting and compelling ad creatives, the campaigns were optimized to drive meaningful engagement and generate qualified leads directly within the Facebook platform.

Instagram content results (Growth of 97K% in interactions)

Facebook content results (Growth of 771.7% in interactions)

By integrating On-Facebook Lead Forms, we eliminated friction in the lead capture process, enabling potential clients to express interest with just a few taps. This approach maximized conversion rates and ensured a steady influx of high-quality leads for the sales team to nurture.

Lead flow during the 6 months being analyzed

To amplify the results and streamline follow-ups, we implemented GoHighLevel, a powerful CRM and automation tool. With GoHighLevel, Complex Steel Buildings was able to automate lead nurturing, manage client relationships, and maintain consistent communication—all essential for turning interest into sales.

Together, this strategy created a powerful ecosystem of visibility, engagement, and conversion, enabling Complex Steel Buildings to build a thriving digital presence while scaling their business efficiently.

THE RESULTS

Within 6 months, Complex Steel Buildings’ partnership with Great Marketing AI delivered exceptional results, turning their digital marketing investment into a powerhouse for growth. With a total ad spend of $12,207.69, the campaigns generated a staggering $251,037.22 in sales, resulting in an extraordinary 20.56x ROAS and a breathtaking 1,956% ROI—a clear testament to the precision and effectiveness of the strategy.

The campaigns drove 1,139 qualified leads, leading to 19 confirmed sales—an impressive sales close rate of 1.67%. This close rate is noteworthy, especially for high-ticket, complex purchases like custom steel structures, where the decision-making process is often more deliberate than in other industries.

The cost per acquisition (CPA) was equally remarkable, with an average of $642 per sale. Considering the construction industry’s typical cost per lead (CPL) of $280, Complex Steel Buildings achieved remarkable efficiency, proving that these campaigns not only drove leads but ensured those leads were high-value prospects ready to convert.

Beyond revenue, the campaigns drove meaningful engagement with Complex Steel Buildings’ digital presence:

The website attracted 3,111 active users from the United States, with 54.26% engagement, exceeding industry benchmarks and showcasing the quality of the traffic.
Visitors spent an average of 52 seconds engaging with content, signaling high intent and interest in the brand’s offerings.

These results demonstrate how Great Marketing AI combined data-driven strategies with creativity to achieve exceptional outcomes. By dramatically outperforming industry benchmarks and delivering leads with a strong propensity to convert, Complex Steel Buildings is now positioned for sustainable growth and an even stronger foothold in Southern California’s steel structure market.

Beyond revenue, the campaigns drove meaningful engagement with Complex Steel Buildings’ digital presence:

The website attracted 3,111 active users from the United States, with 54.26% engagement, exceeding industry benchmarks and showcasing the quality of the traffic.
Visitors spent an average of 52 seconds engaging with content, signaling high intent and interest in the brand’s offerings.

TESTIMONIALS

There's a reason people are raving about us.

"Great Marketing is hands down the best service to automate and scale your business. They helped me setup all of the backend of my business and have provided a great customer experience. It's been a game changer working with them!"
Patty Hernandez
The Mortgage Guys Part Owner
"Great Marketing has been amazing for our direct lending company! In just 7 weeks, they helped us generate over 700+ leads and get 68 deals in the pipeline. We got 7 purchases, 12 DSCRs, and 49 other deals that vary from hard money and commercial deals. The biggest recent transaction we got is a 67 million commercial and 5.4 million hard money loan out of West Hollywood. They also set up a recruitment funnel that helped us hire 5 new ready to go loan officers within the first week of our campaign. They're hands down the best marketing agency for any mortgage broker or direct lender!"
Hector Blanchet
Vision One Mortgage
"The team is AMAZING to say the least. They listen to what your goals are and personalize the system to meet and exceed them. They have weekly meetings to ensure you have answers to any issues or questions that might arise as you progress with using the system. Their communication is top tier and system delivers."
Diana Herrera
Realtor @ EXP Realty

"Great Marketing is hands down the best service to automate and scale your business. They helped me setup all of the backend of my business and have provided a great customer experience. It's been a game changer working with them!"
Patty Hernandez
The Mortgage Guys Part Owner
"Great Marketing has been amazing for our direct lending company! In just 7 weeks, they helped us generate over 700+ leads and get 68 deals in the pipeline. We got 7 purchases, 12 DSCRs, and 49 other deals that vary from hard money and commercial deals. The biggest recent transaction we got is a 67 million commercial and 5.4 million hard money loan out of West Hollywood. They also set up a recruitment funnel that helped us hire 5 new ready to go loan officers within the first week of our campaign. They're hands down the best marketing agency for any mortgage broker or direct lender!"
Hector Blanchet
Vision One Mortgage
"The team is AMAZING to say the least. They listen to what your goals are and personalize the system to meet and exceed them. They have weekly meetings to ensure you have answers to any issues or questions that might arise as you progress with using the system. Their communication is top tier and system delivers."
Diana Herrera
Realtor @ EXP Realty

"Great Marketing is hands down the best service to automate and scale your business. They helped me setup all of the backend of my business and have provided a great customer experience. It's been a game changer working with them!"
Patty Hernandez
The Mortgage Guys Part Owner
"Great Marketing has been amazing for our direct lending company! In just 7 weeks, they helped us generate over 700+ leads and get 68 deals in the pipeline. We got 7 purchases, 12 DSCRs, and 49 other deals that vary from hard money and commercial deals. The biggest recent transaction we got is a 67 million commercial and 5.4 million hard money loan out of West Hollywood. They also set up a recruitment funnel that helped us hire 5 new ready to go loan officers within the first week of our campaign. They're hands down the best marketing agency for any mortgage broker or direct lender!"
Hector Blanchet
Vision One Mortgage
"The team is AMAZING to say the least. They listen to what your goals are and personalize the system to meet and exceed them. They have weekly meetings to ensure you have answers to any issues or questions that might arise as you progress with using the system. Their communication is top tier and system delivers."
Diana Herrera
Realtor @ EXP Realty

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