From Leaky Results to Being Flooded by Calls: How We Turned KCB Plumbing’s Website Into a Lead-Generating Machine

When KCB Plumbing—a trusted plumbing company in Orange County—came to us, they had the skills, the team, and the 5-star reviews…

But their website? Not so much.

The PROBLEM: OLD SCHOOL SITE, NO NEW LEADS

Their existing site was outdated. Clunky layout, generic copy, no real flow. Despite pouring ad dollars into Google Ads, conversions were dead in the water.

Calls weren’t coming in. ROAS was negative. It wasn’t a traffic issue—it was a trust and conversion problem.

KCB didn’t need more visitors. They needed a digital experience that built trust fast, guided users to take action, and made them feel confident hitting “Call Now.”

The Solution: A Strategic Redesign Fueled by AI and CRO Best Practices

At Great Marketing AI, we don’t just “pretty up” websites. We engineer them to convert—with AI-backed strategy and proven CRO principles.

Messaging That Converts: Clear, Credible, and Compelling

We scrapped the outdated headline, “KCB Plumbing Contractors Inc,” and replaced it with a high-converting trust builder:

👉 “Get Orange County’s 5-Star Plumbing Service You Can Trust”

It hits the three key Ps:

Promise: Clear benefit for the user
Proximity: Highlights location to boost relevance
Proof: Positions them as a trusted expert

From top to bottom, we rewrote the copy using AI-powered SEO tools and psychology-based frameworks that speak to both humans and Google.

Before

After

THE PROBLEM: GREAT ADS, UNDERPERFORMING WEBSITE

CONVERSION-FIRST LAYOUT: BUILT TO DRIVE ACTION, NOT JUST LOOK PRETTY

Design without strategy is decoration—and we’re not in the decoration business.

We rebuilt KCB Plumbing’s site with conversion at the core, making it effortless for visitors to reach out the moment they’re ready. Here's what we implemented:

Phone Number, Front and Center:
We made the phone number impossible to miss—bold, above the fold, and repeated throughout the site, including in the header, footer, and near every call-to-action. Because when pipes burst, no one wants to dig for contact info.

THE FIX: A STRATEGIC REDESIGN THAT'S BEAUTIFUL AND BUILD TO CONVERT

At Great Marketing AI, we believe a website should be more than a digital brochure—it should be a growth engine. So we got to work.

Added the phone number prominently above the fold

THE FIX: A STRATEGIC REDESIGN THAT'S BEAUTIFUL AND BUILD TO CONVERT

Call to action with the phone number after every section on the homepage

THE FIX: A STRATEGIC REDESIGN THAT'S BEAUTIFUL AND BUILD TO CONVERT

Sticky Navigation Bar with Click-to-Call:

On mobile, we made sure users could tap and call with one thumb. Fast, frictionless, and frustration-free.

Contact Form Above the Fold:
Users shouldn’t have to scroll to convert. We placed a prominent contact form at the top of the homepage—right where action happens.
Dedicated Service Pages:
We created individual pages for each plumbing service to boost SEO relevance and provide clearer paths to conversion.
AI-Powered Chat Widget:
A live chat assistant helps answer common questions, qualify leads, and capture contact info 24/7—even when the team’s off the clock.
Trust-Building Elements:
Strategic placement of 5-star reviews, licensing badges, and “satisfaction guaranteed” statements reinforced credibility at critical decision points.

Sticky Navigation Bar with Click-to-Call:

On mobile, we made sure users could tap and call with one thumb. Fast, frictionless, and frustration-free.

Contact Form Above the Fold:
Users shouldn’t have to scroll to convert. We placed a prominent contact form at the top of the homepage—right where action happens.
Dedicated Service Pages:
We created individual pages for each plumbing service to boost SEO relevance and provide clearer paths to conversion.
AI-Powered Chat Widget:
A live chat assistant helps answer common questions, qualify leads, and capture contact info 24/7—even when the team’s off the clock.
Trust-Building Elements:
Strategic placement of 5-star reviews, licensing badges, and “satisfaction guaranteed” statements reinforced credibility at critical decision points.

Dynamic Reviews Widget

The Results: A 90-Day Growth Surge That Speaks for Itself

Once the new site went live, the performance spike was immediate—and undeniable:

Direct traffic users increased by 119.23%
Organic search users increased by 375%
Engaged sessions from organic search skyrocketed by 400%
Event count from organic search grew by 376.28%
Average engagement time jumped 114.94% (organic) and 18.43% (direct)

More people found KCB, stayed longer, and took action—exactly what we built the site to do.

The Results: A 90-Day Growth Surge That Speaks for Itself

Once the new site went live, the performance spike was immediate—and undeniable:

Direct traffic users increased by 119.23%
Organic search users increased by 375%
Engaged sessions from organic search skyrocketed by 400%
Event count from organic search grew by 376.28%
Average engagement time jumped 114.94% (organic) and 18.43% (direct)

More people found KCB, stayed longer, and took action—exactly what we built the site to do.

User Acquisition Overview (% change)

Traffic Acquisition Overview (% change)

The Takeaway

Design alone doesn’t drive results. Strategic design does—powered by AI, human psychology, and relentless attention to the details that actually convert.

At Great Marketing AI, we don’t guess. We build sites that work as hard as you do—turning your online presence into your best-performing sales rep.

The Takeaway

Design alone doesn’t drive results. Strategic design does—powered by AI, human psychology, and relentless attention to the details that actually convert.

At Great Marketing AI, we don’t guess. We build sites that work as hard as you do—turning your online presence into your best-performing sales rep.

OUR CLIENTS

Hear it directly from our clients

Hear what our clients have to say. Our testimonials reflect the satisfaction our clients have in our services.

"If you want to 10X your business, talk to Rafael & Natalie...they are the best in the game."
Casey Cox
$20M Sales Manager
"We're getting a 20X ROAS...I had one of the leads fly in from Colorado for my high ticket program."
Nestor Gutierrez
Grant Cardone 10X Business Coach
"Before working with Great Marketing, nobody knew me, nobody knew what I offered… now I get leads every single day."
Jesus Carrizoza
Options Trader Coach
"After only five months working with Natalie and Rafael and their entire great marketing team, we hit a huge milestone in our business."
Amanda Palomino
Senior Living Expert

Hire Us

OUR CLIENTS

Hear it directly from our clients

Hear what our clients have to say. Our testimonials reflect the satisfaction our clients have in our services.

"If you want to 10X your business, talk to Rafael & Natalie...they are the best in the game."
Casey Cox
$20M Sales Manager
"We're getting a 20X ROAS...I had one of the leads fly in from Colorado for my high ticket program."
Nestor Gutierrez
Grant Cardone 10X Business Coach
"Before working with Great Marketing, nobody knew me, nobody knew what I offered… now I get leads every single day."
Jesus Carrizoza
Options Trader Coach
"After only five months working with Natalie and Rafael and their entire great marketing team, we hit a huge milestone in our business."
Amanda Palomino
Senior Living Expert

Hire Us

OUR CLIENTS

Hear it directly from our clients

Hear what our clients have to say. Our testimonials reflect the satisfaction our clients have in our services.

"If you want to 10X your business, talk to Rafael & Natalie...they are the best in the game."
Casey Cox
$20M Sales Manager
"We're getting a 20X ROAS...I had one of the leads fly in from Colorado for my high ticket program."
Nestor Gutierrez
Grant Cardone 10X Business Coach
"Before working with Great Marketing, nobody knew me, nobody knew what I offered… now I get leads every single day."
Jesus Carrizoza
Options Trader Coach
"After only five months working with Natalie and Rafael and their entire great marketing team, we hit a huge milestone in our business."
Amanda Palomino
Senior Living Expert

Hire Us

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