How We Achieved an 800% Growth and 81% Cost Reduction in Meta Ads for NP Digital

How We Achieved an 800% Growth and 81% Cost Reduction in Meta Ads for NP Digital

THE COMPANY

THE COMPANY

THE COMPANY

NP Digital was founded in 2017 by Neil Patel, a New York Times Best Selling Author and one of the world’s most influential marketers according to The Wall Street Journal and Forbes. It is a global leader in performance marketing solutions, specializing in comprehensive digital marketing services such as Data & Analytics, Earned Media, Paid Media, and Creative strategies. The agency partners with enterprise and mid-market challenger brands to deliver measurable business growth.

What truly sets NP Digital apart is its global presence and commitment to localized strategies. With offices spanning North America, APAC, Europe, and LATAM, the agency ensures tailored solutions that resonate with diverse markets. Recognized for its excellence, NP Digital has earned numerous accolades, including Performance Marketing World Global Agency of the Year in 2023 and a consistent presence on Adweek's Fastest Growing Agencies list for three consecutive years.

At the core of NP Digital's success is its dedication to client growth and satisfaction. By combining cutting-edge technology, a comprehensive service offering, and a data-driven approach, the agency consistently delivers exceptional value. NP Digital’s ability to craft tailored, impactful solutions has solidified its position as a trusted partner for businesses seeking to scale and thrive in a competitive digital landscape.

NP Digital was founded in 2017 by Neil Patel, a New York Times Best Selling Author and one of the world’s most influential marketers according to The Wall Street Journal and Forbes. It is a global leader in performance marketing solutions, specializing in comprehensive digital marketing services such as Data & Analytics, Earned Media, Paid Media, and Creative strategies. The agency partners with enterprise and mid-market challenger brands to deliver measurable business growth.

What truly sets NP Digital apart is its global presence and commitment to localized strategies. With offices spanning North America, APAC, Europe, and LATAM, the agency ensures tailored solutions that resonate with diverse markets. Recognized for its excellence, NP Digital has earned numerous accolades, including Performance Marketing World Global Agency of the Year in 2023 and a consistent presence on Adweek's Fastest Growing Agencies list for three consecutive years.

At the core of NP Digital's success is its dedication to client growth and satisfaction. By combining cutting-edge technology, a comprehensive service offering, and a data-driven approach, the agency consistently delivers exceptional value. NP Digital’s ability to craft tailored, impactful solutions has solidified its position as a trusted partner for businesses seeking to scale and thrive in a competitive digital landscape.

NP Digital was founded in 2017 by Neil Patel, a New York Times Best Selling Author and one of the world’s most influential marketers according to The Wall Street Journal and Forbes. It is a global leader in performance marketing solutions, specializing in comprehensive digital marketing services such as Data & Analytics, Earned Media, Paid Media, and Creative strategies. The agency partners with enterprise and mid-market challenger brands to deliver measurable business growth.

What truly sets NP Digital apart is its global presence and commitment to localized strategies. With offices spanning North America, APAC, Europe, and LATAM, the agency ensures tailored solutions that resonate with diverse markets. Recognized for its excellence, NP Digital has earned numerous accolades, including Performance Marketing World Global Agency of the Year in 2023 and a consistent presence on Adweek's Fastest Growing Agencies list for three consecutive years.

At the core of NP Digital's success is its dedication to client growth and satisfaction. By combining cutting-edge technology, a comprehensive service offering, and a data-driven approach, the agency consistently delivers exceptional value. NP Digital’s ability to craft tailored, impactful solutions has solidified its position as a trusted partner for businesses seeking to scale and thrive in a competitive digital landscape.

THE CHALLENGE

THE CHALLENGE

THE CHALLENGE

NP Digital is one of the top digital marketing agencies in the world. They help big brands grow fast with smart ads and bold ideas. But behind the scenes, they were stuck. Their own Meta Ads weren’t working.

Their team was too busy making magic for clients to focus on their own campaigns. The results? High costs, low returns, and a lot of missed opportunities. They needed help from someone who knew ads inside and out—just like they do for their clients.

THE APPROACH

THE APPROACH

THE APPROACH

That’s when NP Digital teamed up with Great Marketing AI. We stepped in with fresh eyes, a smart plan, and creative that clicked. In just five days, we rebuilt their Meta Ads from the ground up.

We focused on:

  • Better ad targeting and campaign structure strategy

  • Better ad creative that grabbed attention fast

  • Better pixel optimization to target the leads who are converting

Result: Big Wins, Fast

The change was massive. Here’s what happened:

  • 800% more results: They went from 7 to 63 conversions in just 5 days.

  • 81% lower costs: Cost per result dropped from $284.77 to just $52.74. Some ads hit as low as $17.54!

  • More clicks, more action: Click-through rates jumped 71.7%, and link clicks more than doubled (from 223 to 471).

  • Better spend: Even cost per click dropped by 21%, saving more money while getting better traffic.

That’s when NP Digital teamed up with Great Marketing AI. We stepped in with fresh eyes, a smart plan, and creative that clicked. In just five days, we rebuilt their Meta Ads from the ground up.

We focused on:

  • Better ad targeting and campaign structure strategy

  • Better ad creative that grabbed attention fast

  • Better pixel optimization to target the leads who are converting

Result: Big Wins, Fast

The change was massive. Here’s what happened:

  • 800% more results: They went from 7 to 63 conversions in just 5 days.

  • 81% lower costs: Cost per result dropped from $284.77 to just $52.74. Some ads hit as low as $17.54!

  • More clicks, more action: Click-through rates jumped 71.7%, and link clicks more than doubled (from 223 to 471).

  • Better spend: Even cost per click dropped by 21%, saving more money while getting better traffic.

We wrote attention-grabbing video scripts that told a quick, powerful story—hooking viewers in seconds. Then, we built scroll-stopping videos with eye-catching visuals and clear messages.

Next, we installed the Meta Conversion API and cleaned up their pixel data. This helped us target the right people, at the right time.

We wrote attention-grabbing video scripts that told a quick, powerful story—hooking viewers in seconds. Then, we built scroll-stopping videos with eye-catching visuals and clear messages.

Next, we installed the Meta Conversion API and cleaned up their pixel data. This helped us target the right people, at the right time.

We used smart audience targeting, including lookalikes, and kept testing until results took off.

The outcome? Stronger ads. Smarter spend. Bigger wins.

We used smart audience targeting, including lookalikes, and kept testing until results took off.

The outcome? Stronger ads. Smarter spend. Bigger wins.

THE RESULTS

THE RESULTS

THE RESULTS

With our help, NP Digital didn’t just get better ads. They got their edge back. Their Meta Ads went from draining their budget to driving real results. Now, they’re not only helping their clients win—they’re winning too.

With our help, NP Digital didn’t just get better ads. They got their edge back. Their Meta Ads went from draining their budget to driving real results. Now, they’re not only helping their clients win—they’re winning too.

It’s a powerful reminder: even the best need a boost sometimes. And with the right partner, big breakthroughs can happen fast.

Overall Campaign Results Before

Overall Campaign Results After

OUR CLIENTS

Hear it directly from our clients

Hear what our clients have to say. Our testimonials reflect the satisfaction our clients have in our services.

Hire Us

OUR CLIENTS

Hear it directly from our clients

Hear what our clients have to say. Our testimonials reflect the satisfaction our clients have in our services.

Hire Us

OUR CLIENTS

Hear it directly from our clients

Hear what our clients have to say. Our testimonials reflect the satisfaction our clients have in our services.

Hire Us

FAQ

FAQ

FAQ

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Have any questions?

Have any questions?

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What services does Great Marketing offer?

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©2025 Great Marketing. All rights reserved.

©2024 Great Marketing AI. All rights reserved.