Rewriting the Playbook: How We Achieved an 800% Growth and 81% Cost Reduction in Meta Ads for NP Digital

THE COMPANY

NP Digital was founded in 2017 by Neil Patel, a New York Times Best Selling Author and one of the world’s most influential marketers according to The Wall Street Journal and Forbes. It is a global leader in performance marketing solutions, specializing in comprehensive digital marketing services such as Data & Analytics, Earned Media, Paid Media, and Creative strategies. The agency partners with enterprise and mid-market challenger brands to deliver measurable business growth.

What truly sets NP Digital apart is its global presence and commitment to localized strategies. With offices spanning North America, APAC, Europe, and LATAM, the agency ensures tailored solutions that resonate with diverse markets. Recognized for its excellence, NP Digital has earned numerous accolades, including Performance Marketing World Global Agency of the Year in 2023 and a consistent presence on Adweek's Fastest Growing Agencies list for three consecutive years.

At the core of NP Digital's success is its dedication to client growth and satisfaction. By combining cutting-edge technology, a comprehensive service offering, and a data-driven approach, the agency consistently delivers exceptional value. NP Digital’s ability to craft tailored, impactful solutions has solidified its position as a trusted partner for businesses seeking to scale and thrive in a competitive digital landscape.

THE CHALLENGE

As a leader in the digital marketing world, NP Digital has built a legacy of driving unmatched results for its clients. Every campaign they run, every strategy they design, is meticulously crafted to elevate their clients’ brands and bottom lines. But behind the scenes, their own growth ambitions were hitting a wall. While their team was hyper-focused on scaling success for their clients, their internal ad campaigns were struggling to reach the same level of brilliance.

Their time and resources were maxed out, leaving little room to strategize and execute for themselves. The paradox was as clear as it was frustrating: the very expertise that had propelled them to the top was being sidelined in their own house. Their ads lacked the cutting-edge optimizations and strategic oversight they routinely delivered to clients.

It was a classic case of the cobbler's children having no shoes—except this cobbler knew exactly what they needed. NP Digital recognized that to scale their business and reclaim their ad performance, they required a trusted partner with unparalleled expertise. They needed someone who understood the complexities of the digital marketing landscape as deeply as they did, who could step in seamlessly and deliver results with precision. The stakes were high, and only a partner with the right combination of expertise, trust, and ingenuity could help them reignite their own growth while they continued to dominate the field for their clients.

That’s where Great Marketing AI came in.

THE SOLUTION

Within 6 months, Complex Steel Buildings’ partnership with Great Marketing AI delivered exceptional results, turning their digital marketing investment into a powerhouse for growth. With a total ad spend of $12,207.69, the campaigns generated a staggering $251,037.22 in sales, resulting in an extraordinary 20.56x ROAS and a breathtaking 1,956% ROI—a clear testament to the precision and effectiveness of the strategy.

The campaigns drove 1,139 qualified leads, leading to 19 confirmed sales—an impressive sales close rate of 1.67%. This close rate is noteworthy, especially for high-ticket, complex purchases like custom steel structures, where the decision-making process is often more deliberate than in other industries.

The cost per acquisition (CPA) was equally remarkable, with an average of $642 per sale. Considering the construction industry’s typical cost per lead (CPL) of $280, Complex Steel Buildings achieved remarkable efficiency, proving that these campaigns not only drove leads but ensured those leads were high-value prospects ready to convert.

Beyond revenue, the campaigns drove meaningful engagement with Complex Steel Buildings’ digital presence:

The website attracted 3,111 active users from the United States, with 54.26% engagement, exceeding industry benchmarks and showcasing the quality of the traffic.
Visitors spent an average of 52 seconds engaging with content, signaling high intent and interest in the brand’s offerings.

These results demonstrate how Great Marketing AI combined data-driven strategies with creativity to achieve exceptional outcomes. By dramatically outperforming industry benchmarks and delivering leads with a strong propensity to convert, Complex Steel Buildings is now positioned for sustainable growth and an even stronger foothold in Southern California’s steel structure market.

Beyond revenue, the campaigns drove meaningful engagement with Complex Steel Buildings’ digital presence:

The website attracted 3,111 active users from the United States, with 54.26% engagement, exceeding industry benchmarks and showcasing the quality of the traffic.
Visitors spent an average of 52 seconds engaging with content, signaling high intent and interest in the brand’s offerings.

THE RESULTS

In just five days, Great Marketing AI turned NP Digital’s Meta Ads into a performance powerhouse, delivering jaw-dropping results that speak for themselves:

A Surge in Success: Campaign outcomes skyrocketed from 7 to 63 results, a staggering 800% surge. This wasn’t just growth—it was domination, powered by razor-sharp targeting and electrifying creative.
Unbeatable Efficiency: The cost per result plummeted from $284.77 to an astonishing $52.74, an astonishing 81.5% decrease, with some campaigns hitting as low as $17.54. That’s performance so sharp it cuts through the noise, delivering massive ROI without breaking a sweat.
Clicks That Convert: With click-through rates soaring from 1.59% to 2.73%—a 71.7% jump—we proved that great ads don’t just stop thumbs; they ignite action.
Double the Engagement: Link clicks leapt from 223 to 471, marking a 111.2% increase, delivering a tidal wave of qualified traffic straight to NP Digital’s funnel—no fluff, just pure impact.
Maximized Value: Even the cost per click got a makeover, dropping from $8.94 to $7.05, an 21.1% savings that ensures every dollar is spent where it matters most.

These results are more than numbers—they’re proof of what happens when strategy meets creativity. These Meta Ads are now not just running; they’re sprinting toward scalable success, setting the bar for what’s possible in performance marketing.

Together, NP Digital and Great Marketing AI are proving that with the right partnership, extraordinary outcomes aren’t just achievable—they’re inevitable.

In just five days, Great Marketing AI turned NP Digital’s Meta Ads into a performance powerhouse, delivering jaw-dropping results that speak for themselves:

A Surge in Success: Campaign outcomes skyrocketed from 7 to 63 results, a staggering 800% surge. This wasn’t just growth—it was domination, powered by razor-sharp targeting and electrifying creative.
Unbeatable Efficiency: The cost per result plummeted from $284.77 to an astonishing $52.74, an astonishing 81.5% decrease, with some campaigns hitting as low as $17.54. That’s performance so sharp it cuts through the noise, delivering massive ROI without breaking a sweat.
Clicks That Convert: With click-through rates soaring from 1.59% to 2.73%—a 71.7% jump—we proved that great ads don’t just stop thumbs; they ignite action.
Double the Engagement: Link clicks leapt from 223 to 471, marking a 111.2% increase, delivering a tidal wave of qualified traffic straight to NP Digital’s funnel—no fluff, just pure impact.
Maximized Value: Even the cost per click got a makeover, dropping from $8.94 to $7.05, an 21.1% savings that ensures every dollar is spent where it matters most.

Together, NP Digital and Great Marketing AI are proving that with the right partnership, extraordinary outcomes aren’t just achievable—they’re inevitable.

Overall Campaign Results Before

Overall Campaign Results After

TESTIMONIALS

There's a reason people are raving about us.

"Great Marketing is hands down the best service to automate and scale your business. They helped me setup all of the backend of my business and have provided a great customer experience. It's been a game changer working with them!"
Patty Hernandez
The Mortgage Guys Part Owner
"Great Marketing has been amazing for our direct lending company! In just 7 weeks, they helped us generate over 700+ leads and get 68 deals in the pipeline. We got 7 purchases, 12 DSCRs, and 49 other deals that vary from hard money and commercial deals. The biggest recent transaction we got is a 67 million commercial and 5.4 million hard money loan out of West Hollywood. They also set up a recruitment funnel that helped us hire 5 new ready to go loan officers within the first week of our campaign. They're hands down the best marketing agency for any mortgage broker or direct lender!"
Hector Blanchet
Vision One Mortgage
"The team is AMAZING to say the least. They listen to what your goals are and personalize the system to meet and exceed them. They have weekly meetings to ensure you have answers to any issues or questions that might arise as you progress with using the system. Their communication is top tier and system delivers."
Diana Herrera
Realtor @ EXP Realty
"They help achieve freedom from keeping all in a notebook or in My head, they help me have more money making activity time. And Tono It off the way the tailored the system to my personal needs has been amazing. Their customer service is beyond amazing and over delivering has been blessing coming from Rafael. I am Thankful I met Rafael and his wife they make an amazing team and he’ll crest amazing systems to make a lot of the process in the back end super easy!"
Jonathan Solis
CEO of All Roads

"Great Marketing is hands down the best service to automate and scale your business. They helped me setup all of the backend of my business and have provided a great customer experience. It's been a game changer working with them!"
Patty Hernandez
The Mortgage Guys Part Owner
"Great Marketing has been amazing for our direct lending company! In just 7 weeks, they helped us generate over 700+ leads and get 68 deals in the pipeline. We got 7 purchases, 12 DSCRs, and 49 other deals that vary from hard money and commercial deals. The biggest recent transaction we got is a 67 million commercial and 5.4 million hard money loan out of West Hollywood. They also set up a recruitment funnel that helped us hire 5 new ready to go loan officers within the first week of our campaign. They're hands down the best marketing agency for any mortgage broker or direct lender!"
Hector Blanchet
Vision One Mortgage
"The team is AMAZING to say the least. They listen to what your goals are and personalize the system to meet and exceed them. They have weekly meetings to ensure you have answers to any issues or questions that might arise as you progress with using the system. Their communication is top tier and system delivers."
Diana Herrera
Realtor @ EXP Realty
"They help achieve freedom from keeping all in a notebook or in My head, they help me have more money making activity time. And Tono It off the way the tailored the system to my personal needs has been amazing. Their customer service is beyond amazing and over delivering has been blessing coming from Rafael. I am Thankful I met Rafael and his wife they make an amazing team and he’ll crest amazing systems to make a lot of the process in the back end super easy!"
Jonathan Solis
CEO of All Roads

"Great Marketing is hands down the best service to automate and scale your business. They helped me setup all of the backend of my business and have provided a great customer experience. It's been a game changer working with them!"
Patty Hernandez
The Mortgage Guys Part Owner
"Great Marketing has been amazing for our direct lending company! In just 7 weeks, they helped us generate over 700+ leads and get 68 deals in the pipeline. We got 7 purchases, 12 DSCRs, and 49 other deals that vary from hard money and commercial deals. The biggest recent transaction we got is a 67 million commercial and 5.4 million hard money loan out of West Hollywood. They also set up a recruitment funnel that helped us hire 5 new ready to go loan officers within the first week of our campaign. They're hands down the best marketing agency for any mortgage broker or direct lender!"
Hector Blanchet
Vision One Mortgage
"The team is AMAZING to say the least. They listen to what your goals are and personalize the system to meet and exceed them. They have weekly meetings to ensure you have answers to any issues or questions that might arise as you progress with using the system. Their communication is top tier and system delivers."
Diana Herrera
Realtor @ EXP Realty
"They help achieve freedom from keeping all in a notebook or in My head, they help me have more money making activity time. And Tono It off the way the tailored the system to my personal needs has been amazing. Their customer service is beyond amazing and over delivering has been blessing coming from Rafael. I am Thankful I met Rafael and his wife they make an amazing team and he’ll crest amazing systems to make a lot of the process in the back end super easy!"
Jonathan Solis
CEO of All Roads

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