Cracking the code: How AI + Meta Ads Turned Cold Traffic into High-Ticket Coaching Clients

Cracking the code: How AI + Meta Ads Turned Cold Traffic into High-Ticket Coaching Clients

Imagine having the power to transform lives—not just for seniors in need of exceptional care, but for aspiring entrepreneurs looking to break into the thriving senior care industry.

This is exactly what Palomino Residential Care is all about. More than just a luxury residential care facility, they’ve built a blueprint for success—a proven system for launching and scaling profitable, high-quality senior care homes. With years of hands-on experience in creating top-tier assisted living environments, they now empower others to do the same through their exclusive coaching program.

Their mission? To turn passionate individuals into successful senior care facility owners. They don’t just teach theory; they provide real, actionable strategies—covering everything from licensing and compliance to operations and marketing. For those dreaming of building a purpose-driven business that changes lives and generates wealth, Palomino Residential Care is the ultimate guide.

But as powerful as their program was, one problem stood in their way: getting in front of the right audience—aspiring entrepreneurs who were ready to take action.

THE CHALLENGE

THE CHALLENGE

Palomino Residential Care had built something truly special—a high-impact coaching program designed to help entrepreneurs open and scale their own senior care facilities. The demand was there. The industry was booming. The opportunity was massive. But there was one critical problem:

They had no system to consistently attract high-ticket clients.

Up until now, their growth had been fueled by word-of-mouth referrals and organic reach, but that approach had its limits. They knew they were sitting on a goldmine of expertise, but without a strategic marketing engine, they were missing out on countless potential clients—driven professionals who were eager to break into the senior care space but didn’t even know Palomino’s program existed.

Without a predictable, scalable way to generate leads, their revenue was inconsistent, and their ability to expand was stuck in neutral. They weren’t just looking for leads—they needed serious, financially qualified entrepreneurs ready to invest in a premium coaching experience.

The stakes were high.

Without a clear, dialed-in acquisition strategy, they risked plateauing—watching other, less experienced competitors dominate the space simply because they had better marketing. They needed to move fast. They needed a solution that didn’t just bring in any leads but high-ticket, action-taking entrepreneurs who were ready to go all in.

That’s when they partnered with Great Marketing AI.

THE PROBLEM: GREAT ADS, UNDERPERFORMING WEBSITE

THE SOLUTION

THE SOLUTION

To transform Palomino Residential Care’s coaching program into a high-ticket client acquisition machine, Great Marketing AI engineered a highly targeted, AI-driven strategy that didn’t just bring in leads—it brought in serious buyers ready to invest.

1. Hyper-Targeted Meta Ads: Attracting the Right Audience

We launched a precision-focused Meta Ads campaign, targeting real estate investors and healthcare practitioners—the perfect candidates for launching a profitable senior care facility.

But we didn’t stop at just targeting broad interests. We leveraged deep audience segmentation and data-driven insights to find those with both the financial capability and the drive to take action.

2. Facebook Lead Forms with Built-in Pre-Qualification

To remove friction and maximize conversion rates, we implemented On-Facebook Lead Forms, allowing prospects to opt-in without ever leaving the platform. But we didn’t just collect random leads—we pre-qualified them on the spot.

Each lead form included strategic qualifying questions, filtering out those who weren’t serious and ensuring that only the most committed, high-intent prospects made it through to the next stage.

This meant zero wasted time for Palomino’s sales team—every lead they received was already screened and primed for conversion.

THE FIX: A STRATEGIC REDESIGN THAT'S BEAUTIFUL AND BUILD TO CONVERT

At Great Marketing AI, we believe a website should be more than a digital brochure—it should be a growth engine. So we got to work.

3. AI-Powered Content That Converts

The key to high-ticket sales? Messaging that cuts through the noise.

Using AI-driven tools, we created:

Attention-grabbing video scripts designed to hook viewers in the first 3 seconds

High-converting ad copy that spoke directly to the aspirations and pain points of potential coaching clients

Scroll-stopping ad creatives designed to stand out in a sea of social media content

Every ad was meticulously crafted and optimized, ensuring that only the right people engaged and converted.

THE FIX: A STRATEGIC REDESIGN THAT'S BEAUTIFUL AND BUILD TO CONVERT

Steady lead flow

THE FIX: A STRATEGIC REDESIGN THAT'S BEAUTIFUL AND BUILD TO CONVERT

4. GHL Automation: Tracking, Nurturing, and Closing Deals

Bringing in high-quality leads is one thing—but converting them at scale requires automation.

We integrated GoHighLevel (GHL) to track, nurture, and follow up with every lead in real time. This allowed Palomino’s team to:

🔹 Automatically assign and categorize leads based on qualification criteria

🔹 Trigger personalized follow-up sequences via SMS and email

🔹 Ensure no lead slipped through the cracks, turning more prospects into paying clients

This seamless automation system meant that while Palomino’s team focused on delivering value, their marketing was working for them 24/7, ensuring a steady stream of warm, high-intent leads ready to close.

🚀 The result? A fully optimized, high-converting system that turned cold traffic into committed, high-ticket coaching clients—without wasted effort or guesswork.

4. GHL Automation: Tracking, Nurturing, and Closing Deals

Bringing in high-quality leads is one thing—but converting them at scale requires automation.

We integrated GoHighLevel (GHL) to track, nurture, and follow up with every lead in real time. This allowed Palomino’s team to:

🔹 Automatically assign and categorize leads based on qualification criteria

🔹 Trigger personalized follow-up sequences via SMS and email

🔹 Ensure no lead slipped through the cracks, turning more prospects into paying clients

This seamless automation system meant that while Palomino’s team focused on delivering value, their marketing was working for them 24/7, ensuring a steady stream of warm, high-intent leads ready to close.

🚀 The result? A fully optimized, high-converting system that turned cold traffic into committed, high-ticket coaching clients—without wasted effort or guesswork.

THE RESULTS

THE RESULTS

The numbers speak for themselves. Palomino Residential Care’s coaching program went from relying on organic reach to having a powerful, automated client acquisition machine that delivered high-ticket sales on demand.

🚀 192 qualified opportunities were created inside GoHighLevel (GHL), ensuring a steady pipeline of high-intent prospects ready to invest.

💰 With just $1,775.70 in ad spend, the campaigns converted 2 high-ticket coaching clients, generating a total revenue of $14,500.

📉 Cost Per Sale (CPS): $887.85—an incredibly efficient acquisition cost for a premium coaching program in a competitive space.

📈 Return on Ad Spend (ROAS): 8.16x, meaning for every $1 spent on ads, Palomino made $8.16 back—a massive return that proved the power of a hyper-targeted, AI-optimized campaign.

Beyond the numbers, this system didn’t just bring in sales—it created a repeatable, scalable process for attracting high-ticket coaching clients with precision. Instead of waiting on word-of-mouth referrals, Palomino now had a data-driven, AI-powered strategy that predictably turned ad spend into revenue.

THE FIX: A STRATEGIC REDESIGN THAT'S BEAUTIFUL AND BUILD TO CONVERT

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OUR CLIENTS

Hear it directly from our clients

Hear what our clients have to say. Our testimonials reflect the satisfaction our clients have in our services.

Hire Us

OUR CLIENTS

Hear it directly from our clients

Hear what our clients have to say. Our testimonials reflect the satisfaction our clients have in our services.

Hire Us

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©2025 Great Marketing. All rights reserved.