Breakthrough Leads Optimization Framework: How to Train Meta to Bring You Buyers, Not Browsers
Breakthrough Leads Optimization Framework: How to Train Meta to Bring You Buyers, Not Browsers
Written by
Rafael Hernandez
4 min read
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Published:
Dec 6, 2025
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We blend AI-driven testing with proven performance strategy to attract qualified traffic and turn it into revenue—fast, trackable, and scalable.
Facebook & Instagram Ads — reach customers where they scroll
Google Ads — capture people actively searching for you.
Website Design — turn visitors into buyers with high-converting sites
AI Automations — save hours and never miss a follow-up
Email Marketing — nurture leads and close sales on autopilot
SEO — get found by customers searching for what you sell
Key Takeaways
Leads optimization on Meta is not about getting the cheapest leads; it is about training the algorithm to find users with the highest intent to purchase.
Meta's algorithm chases the signals you provide; if you feed it shallow data (form fills), you get shallow results (browsers).
Effective lead optimization requires moving beyond vanity metrics and focusing on deep funnel events like scheduled calls.
By tightening your funnel and adding friction, you can disqualify bad leads early and improve your sales team's efficiency.
Leads optimization on Meta is not about getting the cheapest leads; it is about training the algorithm to find users with the highest intent to purchase.
Meta's algorithm chases the signals you provide; if you feed it shallow data (form fills), you get shallow results (browsers).
Effective lead optimization requires moving beyond vanity metrics and focusing on deep funnel events like scheduled calls.
By tightening your funnel and adding friction, you can disqualify bad leads early and improve your sales team's efficiency.
Leads optimization on Meta is not about getting the cheapest leads; it is about training the algorithm to find users with the highest intent to purchase.
Meta's algorithm chases the signals you provide; if you feed it shallow data (form fills), you get shallow results (browsers).
Effective lead optimization requires moving beyond vanity metrics and focusing on deep funnel events like scheduled calls.
By tightening your funnel and adding friction, you can disqualify bad leads early and improve your sales team's efficiency.
Have you ever looked at your ad reports and felt a disconnect? Your cost per lead looks incredible on paper, Meta says you are crushing it, but your sales calendar remains stubbornly empty. This is the reality for countless service businesses: leads do not pay the bills. Appointments that turn into sales do. If you are still running standard lead form ads without a deeper strategy, you are likely wasting half of your ad spend.
The truth that few will tell you is that Meta’s algorithm does not care about your revenue; it cares about signals. When you tell it to optimize for volume, it finds the cheapest potential profiles willing to submit a form. This training results in flaky, unqualified leads. True leads optimization requires a fundamental shift in how you approach Facebook advertising. It is time to stop optimizing for cheap contacts and start optimizing for commitments.
If you are an advertising agency in Los Angeles seeking to improve client ROI, or a business owner tired of vanity metrics, this framework will change how you run ads.
The "Cheap Lead" Illusion: Why You Must Stop Optimizing for Leads
The biggest trap in digital marketing is false confidence built on vanity metrics. A typical scenario involves running an ad for a lead magnet, getting leads for $5, and celebrating. But if only 10% of those leads schedule a call, and only half show up, your real cost per appointment is massive. You are focusing on Facebook ads vanity metrics instead of revenue drivers.
To fix this, you must understand meta algorithm signals explained simply: the platform finds more of whatever you tell it to find. If your pixel says, "We love people who just give us their email," the algorithm will find the cheapest people willing to do just that. You are essentially training the machine to find flaky people. To get better results, you must stop optimizing for leads in the traditional sense and start optimizing for schedules.
The Intent Ladder: A New Framework for Leads Optimization
To implement true leads optimization, we use a framework called the Intent Ladder. Understanding that not all conversions are created equal is crucial.
There are three distinct levels on this ladder:
Clickers: These are browsers who tap your ad and skim the landing page but have zero commitment.
Leads: They provide a name and email. They are "kind of" interested but often not ready to buy. Most marketers stop here.
Schedulers: These are the buyers. They pick a time, fill out an application, and show up.
The money lives at level three. Your job is not to collect names; it is to collect commitments. Your funnel and your Facebook pixel must be trained specifically for this level of intent.
Tactical Steps: Training Meta to Find Buyers
Implementing this framework involves two key tactical shifts in your Facebook ads conversion objective strategy.
1. Change the Conversion Event
You must optimize your Meta campaigns for deep funnel events. Do not optimize for a standard "Lead" event. Instead, optimize for the "Schedule" standard event on Meta, or use a custom conversion that only fires after a confirmed calendar booking. This is one of the most critical Facebook pixel optimization tips for service businesses. It tells the algorithm that a successful outcome is not just a form fill, but a booked appointment.
2. Tighten the Funnel Structure
If you are selling high-ticket services, lengthy nurture sequences often kill momentum. Instead of a lead magnet to a nurture sequence to a call, try tightening the funnel. Go directly from your ad to a short, persuasive sales page, and then immediately to a calendar booking page. This approach is vital when running Facebook ads for high ticket services. Skip the fluff and ask for the commitment.
The Math: Why Higher CPL Leads to Lower Costs
When you switch to optimizing for deep funnel events, your Cost Per Lead (CPL) will almost certainly increase on paper. This terrifies many marketers, but it is actually the best thing for your funnel.
Consider a recent client example. They were generating tons of leads at $12 each, but only 7% scheduled a call, resulting in a daunting cost per scheduled call of $171. We flipped the funnel to book calls directly. Their apparent CPL jumped to $32, but their schedule rate tripled. The new cost per scheduled call dropped to $96. Furthermore, their show-up rate jumped from 48% to 72% because these were self-booking, serious prospects. This proves that qualified leads vs cheap leads is the only metric comparison that matters.
If you need help analyzing these metrics, a specialized Facebook advertising agency can help structure your reporting to focus on ROI rather than CPL.
Advanced Strategies: Disqualifying the Wrong People
Effective leads optimization also means actively repelling the wrong prospects. You need robust lead conversion strategies that filter out browsers before they clog up your sales team's calendar.
Ad Creative Intent Match
Your ad creative for high intent must match the call to action. Do not run an ad promising a free PDF if your goal is to get someone on a 45-minute sales call. You need to sell the value of the call upfront in the ad copy. Think of your ad as a movie trailer for the appointment.
Adding Friction to Disqualify
When fixing Facebook ad funnels, do not be afraid to add friction. Add qualifying questions to your booking form to pre-frame the lead. If you are asking how to disqualify leads in facebook ads, this is the answer. By forcing them to answer questions about their budget or needs, you disqualify bad leads that shouldn't be booking with you anyway.
Technical Integration
For accurate tracking, use Facebook ads calendar software integration. Ensure your calendar tool fires the conversion event upon a successful submission, rather than relying solely on a thank-you page visit, to ensure accurate calendar booking conversion tracking.
Have you ever looked at your ad reports and felt a disconnect? Your cost per lead looks incredible on paper, Meta says you are crushing it, but your sales calendar remains stubbornly empty. This is the reality for countless service businesses: leads do not pay the bills. Appointments that turn into sales do. If you are still running standard lead form ads without a deeper strategy, you are likely wasting half of your ad spend.
The truth that few will tell you is that Meta’s algorithm does not care about your revenue; it cares about signals. When you tell it to optimize for volume, it finds the cheapest potential profiles willing to submit a form. This training results in flaky, unqualified leads. True leads optimization requires a fundamental shift in how you approach Facebook advertising. It is time to stop optimizing for cheap contacts and start optimizing for commitments.
If you are an advertising agency in Los Angeles seeking to improve client ROI, or a business owner tired of vanity metrics, this framework will change how you run ads.
The "Cheap Lead" Illusion: Why You Must Stop Optimizing for Leads
The biggest trap in digital marketing is false confidence built on vanity metrics. A typical scenario involves running an ad for a lead magnet, getting leads for $5, and celebrating. But if only 10% of those leads schedule a call, and only half show up, your real cost per appointment is massive. You are focusing on Facebook ads vanity metrics instead of revenue drivers.
To fix this, you must understand meta algorithm signals explained simply: the platform finds more of whatever you tell it to find. If your pixel says, "We love people who just give us their email," the algorithm will find the cheapest people willing to do just that. You are essentially training the machine to find flaky people. To get better results, you must stop optimizing for leads in the traditional sense and start optimizing for schedules.
The Intent Ladder: A New Framework for Leads Optimization
To implement true leads optimization, we use a framework called the Intent Ladder. Understanding that not all conversions are created equal is crucial.
There are three distinct levels on this ladder:
Clickers: These are browsers who tap your ad and skim the landing page but have zero commitment.
Leads: They provide a name and email. They are "kind of" interested but often not ready to buy. Most marketers stop here.
Schedulers: These are the buyers. They pick a time, fill out an application, and show up.
The money lives at level three. Your job is not to collect names; it is to collect commitments. Your funnel and your Facebook pixel must be trained specifically for this level of intent.
Tactical Steps: Training Meta to Find Buyers
Implementing this framework involves two key tactical shifts in your Facebook ads conversion objective strategy.
1. Change the Conversion Event
You must optimize your Meta campaigns for deep funnel events. Do not optimize for a standard "Lead" event. Instead, optimize for the "Schedule" standard event on Meta, or use a custom conversion that only fires after a confirmed calendar booking. This is one of the most critical Facebook pixel optimization tips for service businesses. It tells the algorithm that a successful outcome is not just a form fill, but a booked appointment.
2. Tighten the Funnel Structure
If you are selling high-ticket services, lengthy nurture sequences often kill momentum. Instead of a lead magnet to a nurture sequence to a call, try tightening the funnel. Go directly from your ad to a short, persuasive sales page, and then immediately to a calendar booking page. This approach is vital when running Facebook ads for high ticket services. Skip the fluff and ask for the commitment.
The Math: Why Higher CPL Leads to Lower Costs
When you switch to optimizing for deep funnel events, your Cost Per Lead (CPL) will almost certainly increase on paper. This terrifies many marketers, but it is actually the best thing for your funnel.
Consider a recent client example. They were generating tons of leads at $12 each, but only 7% scheduled a call, resulting in a daunting cost per scheduled call of $171. We flipped the funnel to book calls directly. Their apparent CPL jumped to $32, but their schedule rate tripled. The new cost per scheduled call dropped to $96. Furthermore, their show-up rate jumped from 48% to 72% because these were self-booking, serious prospects. This proves that qualified leads vs cheap leads is the only metric comparison that matters.
If you need help analyzing these metrics, a specialized Facebook advertising agency can help structure your reporting to focus on ROI rather than CPL.
Advanced Strategies: Disqualifying the Wrong People
Effective leads optimization also means actively repelling the wrong prospects. You need robust lead conversion strategies that filter out browsers before they clog up your sales team's calendar.
Ad Creative Intent Match
Your ad creative for high intent must match the call to action. Do not run an ad promising a free PDF if your goal is to get someone on a 45-minute sales call. You need to sell the value of the call upfront in the ad copy. Think of your ad as a movie trailer for the appointment.
Adding Friction to Disqualify
When fixing Facebook ad funnels, do not be afraid to add friction. Add qualifying questions to your booking form to pre-frame the lead. If you are asking how to disqualify leads in facebook ads, this is the answer. By forcing them to answer questions about their budget or needs, you disqualify bad leads that shouldn't be booking with you anyway.
Technical Integration
For accurate tracking, use Facebook ads calendar software integration. Ensure your calendar tool fires the conversion event upon a successful submission, rather than relying solely on a thank-you page visit, to ensure accurate calendar booking conversion tracking.
Have you ever looked at your ad reports and felt a disconnect? Your cost per lead looks incredible on paper, Meta says you are crushing it, but your sales calendar remains stubbornly empty. This is the reality for countless service businesses: leads do not pay the bills. Appointments that turn into sales do. If you are still running standard lead form ads without a deeper strategy, you are likely wasting half of your ad spend.
The truth that few will tell you is that Meta’s algorithm does not care about your revenue; it cares about signals. When you tell it to optimize for volume, it finds the cheapest potential profiles willing to submit a form. This training results in flaky, unqualified leads. True leads optimization requires a fundamental shift in how you approach Facebook advertising. It is time to stop optimizing for cheap contacts and start optimizing for commitments.
If you are an advertising agency in Los Angeles seeking to improve client ROI, or a business owner tired of vanity metrics, this framework will change how you run ads.
The "Cheap Lead" Illusion: Why You Must Stop Optimizing for Leads
The biggest trap in digital marketing is false confidence built on vanity metrics. A typical scenario involves running an ad for a lead magnet, getting leads for $5, and celebrating. But if only 10% of those leads schedule a call, and only half show up, your real cost per appointment is massive. You are focusing on Facebook ads vanity metrics instead of revenue drivers.
To fix this, you must understand meta algorithm signals explained simply: the platform finds more of whatever you tell it to find. If your pixel says, "We love people who just give us their email," the algorithm will find the cheapest people willing to do just that. You are essentially training the machine to find flaky people. To get better results, you must stop optimizing for leads in the traditional sense and start optimizing for schedules.
The Intent Ladder: A New Framework for Leads Optimization
To implement true leads optimization, we use a framework called the Intent Ladder. Understanding that not all conversions are created equal is crucial.
There are three distinct levels on this ladder:
Clickers: These are browsers who tap your ad and skim the landing page but have zero commitment.
Leads: They provide a name and email. They are "kind of" interested but often not ready to buy. Most marketers stop here.
Schedulers: These are the buyers. They pick a time, fill out an application, and show up.
The money lives at level three. Your job is not to collect names; it is to collect commitments. Your funnel and your Facebook pixel must be trained specifically for this level of intent.
Tactical Steps: Training Meta to Find Buyers
Implementing this framework involves two key tactical shifts in your Facebook ads conversion objective strategy.
1. Change the Conversion Event
You must optimize your Meta campaigns for deep funnel events. Do not optimize for a standard "Lead" event. Instead, optimize for the "Schedule" standard event on Meta, or use a custom conversion that only fires after a confirmed calendar booking. This is one of the most critical Facebook pixel optimization tips for service businesses. It tells the algorithm that a successful outcome is not just a form fill, but a booked appointment.
2. Tighten the Funnel Structure
If you are selling high-ticket services, lengthy nurture sequences often kill momentum. Instead of a lead magnet to a nurture sequence to a call, try tightening the funnel. Go directly from your ad to a short, persuasive sales page, and then immediately to a calendar booking page. This approach is vital when running Facebook ads for high ticket services. Skip the fluff and ask for the commitment.
The Math: Why Higher CPL Leads to Lower Costs
When you switch to optimizing for deep funnel events, your Cost Per Lead (CPL) will almost certainly increase on paper. This terrifies many marketers, but it is actually the best thing for your funnel.
Consider a recent client example. They were generating tons of leads at $12 each, but only 7% scheduled a call, resulting in a daunting cost per scheduled call of $171. We flipped the funnel to book calls directly. Their apparent CPL jumped to $32, but their schedule rate tripled. The new cost per scheduled call dropped to $96. Furthermore, their show-up rate jumped from 48% to 72% because these were self-booking, serious prospects. This proves that qualified leads vs cheap leads is the only metric comparison that matters.
If you need help analyzing these metrics, a specialized Facebook advertising agency can help structure your reporting to focus on ROI rather than CPL.
Advanced Strategies: Disqualifying the Wrong People
Effective leads optimization also means actively repelling the wrong prospects. You need robust lead conversion strategies that filter out browsers before they clog up your sales team's calendar.
Ad Creative Intent Match
Your ad creative for high intent must match the call to action. Do not run an ad promising a free PDF if your goal is to get someone on a 45-minute sales call. You need to sell the value of the call upfront in the ad copy. Think of your ad as a movie trailer for the appointment.
Adding Friction to Disqualify
When fixing Facebook ad funnels, do not be afraid to add friction. Add qualifying questions to your booking form to pre-frame the lead. If you are asking how to disqualify leads in facebook ads, this is the answer. By forcing them to answer questions about their budget or needs, you disqualify bad leads that shouldn't be booking with you anyway.
Technical Integration
For accurate tracking, use Facebook ads calendar software integration. Ensure your calendar tool fires the conversion event upon a successful submission, rather than relying solely on a thank-you page visit, to ensure accurate calendar booking conversion tracking.
FAQs
Won't optimizing for schedules make my ads too expensive for a small business?
While your initial cost per lead will appear higher on the Meta dashboard, your actual cost to acquire a customer usually decreases. This is the core principle of smart leads optimization. You spend less time chasing unqualified people, which improves your overall ROI, making it highly effective for service business marketing Facebook strategies.
Why are my Facebook leads flaky even when I target the right interests?
Interest targeting only finds people interested in a topic, not people ready to act. The issue is usually that your conversion objective is too shallow. By changing your objective to "Schedule," you leverage Meta’s behavioral data to find users with a history of following through on commitments.
Isn't it better to get a high volume of cheap leads and nurture them later?
For low-ticket e-commerce, perhaps. But for high-ticket services, speed and intent are crucial. A high volume of low-intent leads clogs your CRM and wastes your sales team's time. A solid sales call booking strategy focuses on capturing demand when it is hottest, rather than long-term nurturing of lukewarm prospects.
What if I don't have a calendar booking system set up?
If you are in a service business, a booking system is essential infrastructure, not an optional add-on. Without it, you cannot effectively train the Meta pixel on what a "buyer" looks like. Implementing one is a necessary step before spending significant budget on ads.
How do I know if my ad creative is attracting the wrong people?
Look at your downstream metrics. If you have high click-through rates but very low booking rates, your creative is likely baiting curiosity rather than serious intent. You need to adjust your messaging to clearly articulate who the service is for and the commitment required.
Won't optimizing for schedules make my ads too expensive for a small business?
While your initial cost per lead will appear higher on the Meta dashboard, your actual cost to acquire a customer usually decreases. This is the core principle of smart leads optimization. You spend less time chasing unqualified people, which improves your overall ROI, making it highly effective for service business marketing Facebook strategies.
Why are my Facebook leads flaky even when I target the right interests?
Interest targeting only finds people interested in a topic, not people ready to act. The issue is usually that your conversion objective is too shallow. By changing your objective to "Schedule," you leverage Meta’s behavioral data to find users with a history of following through on commitments.
Isn't it better to get a high volume of cheap leads and nurture them later?
For low-ticket e-commerce, perhaps. But for high-ticket services, speed and intent are crucial. A high volume of low-intent leads clogs your CRM and wastes your sales team's time. A solid sales call booking strategy focuses on capturing demand when it is hottest, rather than long-term nurturing of lukewarm prospects.
What if I don't have a calendar booking system set up?
If you are in a service business, a booking system is essential infrastructure, not an optional add-on. Without it, you cannot effectively train the Meta pixel on what a "buyer" looks like. Implementing one is a necessary step before spending significant budget on ads.
How do I know if my ad creative is attracting the wrong people?
Look at your downstream metrics. If you have high click-through rates but very low booking rates, your creative is likely baiting curiosity rather than serious intent. You need to adjust your messaging to clearly articulate who the service is for and the commitment required.
Conclusion
The era of generating cheap leads and hoping for the best is over. Modern Facebook advertising requires a sophisticated approach to leads optimization that prioritizes intent over volume. By shifting your objective to calendar bookings, tightening your funnel, and daring to disqualify the wrong prospects, you train Meta to become your best business development tool.
Do not settle for full contact lists and empty calendars. Start optimizing for the outcomes that actually drive revenue. If you found this blog helpful and want to dive deeper into the psychology behind successful campaigns, read our guide on Facebook Ads That Convert: 3 Proven Psychology Tricks You Need to Know.
Want this done for you? Our team turns Meta & Google ads into profitable, scalable growth using AI-powered strategy. Hire us.
Author:
Rafael Hernandez
|
CEO and Co-Founder of Great Marketing AI
Published:
Dec 6, 2025
About the author
Rafael Hernandez
Rafael Hernandez is the CEO and Founder of Great Marketing AI, an agency built to fuse technical excellence with creative firepower. A UC Berkeley graduate and former Microsoft engineer, Rafael combines world-class marketing with AI-powered systems that turn clicks into clients. He leads with speed, high standards, and a commitment to meaningful results.
About the author
Rafael Hernandez
Rafael Hernandez is the CEO and Founder of Great Marketing AI, an agency built to fuse technical excellence with creative firepower. A UC Berkeley graduate and former Microsoft engineer, Rafael combines world-class marketing with AI-powered systems that turn clicks into clients. He leads with speed, high standards, and a commitment to meaningful results.
Ready to scale your brand to new heights?
If you want to achieve ground-breaking growth with increased sales and profitability with paid ads, then you're in the right place.
About Great Marketing AI
Great Marketing AI partners with forward-thinking companies and high-velocity SMBs to turn their advertising into a scalable growth engine.
We combine machine-learning precision with world-class creative execution to help brands generate predictable, repeatable revenue.
By blending data, systems, and storytelling, we transform digital campaigns from guesswork into growth — turning every dollar of ad spend into lasting momentum.
Case Studies
NP Digital: 800% Growth & 81% Cost Reduction in 5 Days
When a leading performance-marketing agency (NP Digital) discovered their own Meta ads were under-performing, they partnered with Great Marketing AI.
In just five days we rebuilt their campaigns—better targeting, scroll-stopping creative, and pixel optimization.
The result? 63 conversions (vs 7) + cost per result down from $284.77 to $52.74 + click-through rate up 71.7%.
Albert Preciado: 435% Revenue Surge • 526% Sales Growth
After relying on Instagram “boosts,” Albert’s business was stuck in visibility mode—not high-conversion mode. We stepped in with a full funnel makeover: precise Meta Ads targeting, Hyros tracking, and high-impact creative.
• $373 ,982 in revenue in 3 months = 2.89x ROAS (435% up)
• 6,228 leads (up 289%)
• 338 sales (up 526%)
• 798 qualified calls (up 375%)
• CPA down 41% to $779.71
Turning Steel into Gold” – 1,956% ROI & 20.56× ROAS
When Complex Steel Buildings, a Southern-California custom-steel-structure manufacturer, needed to scale and streamline their lead-generation process, we partnered with them to implement
• A hyper-targeted Meta Ads-based campaign
• Friction-free on-platform lead-capture
• Fully automated follow-up using GoHighLevel
The result: $12.2 K ad spend → $251 K in sales in 6 months (1,956% ROI) with 20.56× ROAS.
Nestor Gutierrez: 11× ROAS • Coaching Offer Launched in Days
With only $1,619 in ad spend, Great Marketing AI generated 105 lead-form submissions, 98 high-quality leads, and closed 9 deals for Nestor—delivering $17,768 in revenue and a Cost-Per-Sale of just $179.92.From an unlaunched offer to a predictable revenue system—built using Meta Ads + streamlined follow-up automation.
KCB Plumbing: 375% More Organic Traffic • 119% Direct Uplift in 90 Days
KCB was spending money on ads—but conversions stagnated. Great Marketing AI rebuilt their digital foundation: rewriting messaging, redesigning the site with conversion in mind, and layering AI-driven CRO best practices.• Direct traffic users up 119.23% in 90 days.
• Organic search users increased 375% in the same period.
• Engaged sessions from organic search jumped 400%; average engagement time up 114.94%.
8.16× ROAS • $14,500 Revenue from Just $1.8K Ad Spend
Faced with no consistent way to attract high-ticket coaching clients, Palomino turned to Great Marketing AI. We built a full-funnel acquisition engine — from precision Meta Ads to AI-powered content and automated lead-nurture workflows.
• 192 qualified opportunities created in the funnel.
• $1,775.70 ad spend → $14,500 in revenue.
• Cost per Sale (CPS): $887.85 — efficient for a premium coaching program.
The Kitchen Store: Website Remodel That Revamped Lead Flow
With 60 years of showroom legacy in Culver City, The Kitchen Store had solid prestige—but their website wasn’t doing it justice. Great Marketing AI stepped in and turned the digital storefront into a real conversion engine.
• Outdated site → full redesign: high-end visuals, mobile optimization, trust elements up front.
• Simplified the buyer journey: prominent CTA “Schedule a FREE Design Consultation,” easier forms, sticky navigation.
• Early wins: more form submissions, deeper engagement, improved handoff from ads to conversion.
NP Digital: 800% Growth & 81% Cost Reduction in 5 Days
When a leading performance-marketing agency (NP Digital) discovered their own Meta ads were under-performing, they partnered with Great Marketing AI.
In just five days we rebuilt their campaigns—better targeting, scroll-stopping creative, and pixel optimization.
The result? 63 conversions (vs 7) + cost per result down from $284.77 to $52.74 + click-through rate up 71.7%.Albert Preciado: 435% Revenue Surge • 526% Sales Growth
After relying on Instagram “boosts,” Albert’s business was stuck in visibility mode—not high-conversion mode. We stepped in with a full funnel makeover: precise Meta Ads targeting, Hyros tracking, and high-impact creative.
• $373 ,982 in revenue in 3 months = 2.89x ROAS (435% up)
• 6,228 leads (up 289%)
• 338 sales (up 526%)
• 798 qualified calls (up 375%)
• CPA down 41% to $779.71
Turning Steel into Gold” – 1,956% ROI & 20.56× ROAS
When Complex Steel Buildings, a Southern-California custom-steel-structure manufacturer, needed to scale and streamline their lead-generation process, we partnered with them to implement
• A hyper-targeted Meta Ads-based campaign
• Friction-free on-platform lead-capture
• Fully automated follow-up using GoHighLevel
The result: $12.2 K ad spend → $251 K in sales in 6 months (1,956% ROI) with 20.56× ROAS.
Nestor Gutierrez: 11× ROAS • Coaching Offer Launched in Days
With only $1,619 in ad spend, Great Marketing AI generated 105 lead-form submissions, 98 high-quality leads, and closed 9 deals for Nestor—delivering $17,768 in revenue and a Cost-Per-Sale of just $179.92.From an unlaunched offer to a predictable revenue system—built using Meta Ads + streamlined follow-up automation.
KCB Plumbing: 375% More Organic Traffic • 119% Direct Uplift in 90 Days
KCB was spending money on ads—but conversions stagnated. Great Marketing AI rebuilt their digital foundation: rewriting messaging, redesigning the site with conversion in mind, and layering AI-driven CRO best practices.• Direct traffic users up 119.23% in 90 days.
• Organic search users increased 375% in the same period.
• Engaged sessions from organic search jumped 400%; average engagement time up 114.94%.
8.16× ROAS • $14,500 Revenue from Just $1.8K Ad Spend
Faced with no consistent way to attract high-ticket coaching clients, Palomino turned to Great Marketing AI. We built a full-funnel acquisition engine — from precision Meta Ads to AI-powered content and automated lead-nurture workflows.
• 192 qualified opportunities created in the funnel.
• $1,775.70 ad spend → $14,500 in revenue.
• Cost per Sale (CPS): $887.85 — efficient for a premium coaching program.
The Kitchen Store: Website Remodel That Revamped Lead Flow
With 60 years of showroom legacy in Culver City, The Kitchen Store had solid prestige—but their website wasn’t doing it justice. Great Marketing AI stepped in and turned the digital storefront into a real conversion engine.
• Outdated site → full redesign: high-end visuals, mobile optimization, trust elements up front.
• Simplified the buyer journey: prominent CTA “Schedule a FREE Design Consultation,” easier forms, sticky navigation.
• Early wins: more form submissions, deeper engagement, improved handoff from ads to conversion.
NP Digital: 800% Growth & 81% Cost Reduction in 5 Days
When a leading performance-marketing agency (NP Digital) discovered their own Meta ads were under-performing, they partnered with Great Marketing AI.
In just five days we rebuilt their campaigns—better targeting, scroll-stopping creative, and pixel optimization.
The result? 63 conversions (vs 7) + cost per result down from $284.77 to $52.74 + click-through rate up 71.7%.Albert Preciado: 435% Revenue Surge • 526% Sales Growth
After relying on Instagram “boosts,” Albert’s business was stuck in visibility mode—not high-conversion mode. We stepped in with a full funnel makeover: precise Meta Ads targeting, Hyros tracking, and high-impact creative.
• $373 ,982 in revenue in 3 months = 2.89x ROAS (435% up)
• 6,228 leads (up 289%)
• 338 sales (up 526%)
• 798 qualified calls (up 375%)
• CPA down 41% to $779.71
Turning Steel into Gold” – 1,956% ROI & 20.56× ROAS
When Complex Steel Buildings, a Southern-California custom-steel-structure manufacturer, needed to scale and streamline their lead-generation process, we partnered with them to implement
• A hyper-targeted Meta Ads-based campaign
• Friction-free on-platform lead-capture
• Fully automated follow-up using GoHighLevel
The result: $12.2 K ad spend → $251 K in sales in 6 months (1,956% ROI) with 20.56× ROAS.
Nestor Gutierrez: 11× ROAS • Coaching Offer Launched in Days
With only $1,619 in ad spend, Great Marketing AI generated 105 lead-form submissions, 98 high-quality leads, and closed 9 deals for Nestor—delivering $17,768 in revenue and a Cost-Per-Sale of just $179.92.From an unlaunched offer to a predictable revenue system—built using Meta Ads + streamlined follow-up automation.
KCB Plumbing: 375% More Organic Traffic • 119% Direct Uplift in 90 Days
KCB was spending money on ads—but conversions stagnated. Great Marketing AI rebuilt their digital foundation: rewriting messaging, redesigning the site with conversion in mind, and layering AI-driven CRO best practices.• Direct traffic users up 119.23% in 90 days.
• Organic search users increased 375% in the same period.
• Engaged sessions from organic search jumped 400%; average engagement time up 114.94%.
8.16× ROAS • $14,500 Revenue from Just $1.8K Ad Spend
Faced with no consistent way to attract high-ticket coaching clients, Palomino turned to Great Marketing AI. We built a full-funnel acquisition engine — from precision Meta Ads to AI-powered content and automated lead-nurture workflows.
• 192 qualified opportunities created in the funnel.
• $1,775.70 ad spend → $14,500 in revenue.
• Cost per Sale (CPS): $887.85 — efficient for a premium coaching program.
The Kitchen Store: Website Remodel That Revamped Lead Flow
With 60 years of showroom legacy in Culver City, The Kitchen Store had solid prestige—but their website wasn’t doing it justice. Great Marketing AI stepped in and turned the digital storefront into a real conversion engine.
• Outdated site → full redesign: high-end visuals, mobile optimization, trust elements up front.
• Simplified the buyer journey: prominent CTA “Schedule a FREE Design Consultation,” easier forms, sticky navigation.
• Early wins: more form submissions, deeper engagement, improved handoff from ads to conversion.
NP Digital: 800% Growth & 81% Cost Reduction in 5 Days
When a leading performance-marketing agency (NP Digital) discovered their own Meta ads were under-performing, they partnered with Great Marketing AI.
In just five days we rebuilt their campaigns—better targeting, scroll-stopping creative, and pixel optimization.
The result? 63 conversions (vs 7) + cost per result down from $284.77 to $52.74 + click-through rate up 71.7%.Albert Preciado: 435% Revenue Surge • 526% Sales Growth
After relying on Instagram “boosts,” Albert’s business was stuck in visibility mode—not high-conversion mode. We stepped in with a full funnel makeover: precise Meta Ads targeting, Hyros tracking, and high-impact creative.
• $373 ,982 in revenue in 3 months = 2.89x ROAS (435% up)
• 6,228 leads (up 289%)
• 338 sales (up 526%)
• 798 qualified calls (up 375%)
• CPA down 41% to $779.71
Turning Steel into Gold” – 1,956% ROI & 20.56× ROAS
When Complex Steel Buildings, a Southern-California custom-steel-structure manufacturer, needed to scale and streamline their lead-generation process, we partnered with them to implement
• A hyper-targeted Meta Ads-based campaign
• Friction-free on-platform lead-capture
• Fully automated follow-up using GoHighLevel
The result: $12.2 K ad spend → $251 K in sales in 6 months (1,956% ROI) with 20.56× ROAS.
Nestor Gutierrez: 11× ROAS • Coaching Offer Launched in Days
With only $1,619 in ad spend, Great Marketing AI generated 105 lead-form submissions, 98 high-quality leads, and closed 9 deals for Nestor—delivering $17,768 in revenue and a Cost-Per-Sale of just $179.92.From an unlaunched offer to a predictable revenue system—built using Meta Ads + streamlined follow-up automation.
KCB Plumbing: 375% More Organic Traffic • 119% Direct Uplift in 90 Days
KCB was spending money on ads—but conversions stagnated. Great Marketing AI rebuilt their digital foundation: rewriting messaging, redesigning the site with conversion in mind, and layering AI-driven CRO best practices.• Direct traffic users up 119.23% in 90 days.
• Organic search users increased 375% in the same period.
• Engaged sessions from organic search jumped 400%; average engagement time up 114.94%.
8.16× ROAS • $14,500 Revenue from Just $1.8K Ad Spend
Faced with no consistent way to attract high-ticket coaching clients, Palomino turned to Great Marketing AI. We built a full-funnel acquisition engine — from precision Meta Ads to AI-powered content and automated lead-nurture workflows.
• 192 qualified opportunities created in the funnel.
• $1,775.70 ad spend → $14,500 in revenue.
• Cost per Sale (CPS): $887.85 — efficient for a premium coaching program.
The Kitchen Store: Website Remodel That Revamped Lead Flow
With 60 years of showroom legacy in Culver City, The Kitchen Store had solid prestige—but their website wasn’t doing it justice. Great Marketing AI stepped in and turned the digital storefront into a real conversion engine.
• Outdated site → full redesign: high-end visuals, mobile optimization, trust elements up front.
• Simplified the buyer journey: prominent CTA “Schedule a FREE Design Consultation,” easier forms, sticky navigation.
• Early wins: more form submissions, deeper engagement, improved handoff from ads to conversion.
About Rafael Hernandez
Rafael Hernandez is the CEO and Founder of Great Marketing AI, an agency built to fuse technical excellence with creative firepower.
A UC Berkeley graduate and former Microsoft engineer, Rafael combines world-class marketing with AI-powered systems that turn clicks into clients.
He leads with speed, high standards, and a commitment to meaningful results.
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