Lead Forms vs Landing Pages: Facebook Ads for Law Firms
Lead Forms vs Landing Pages: Facebook Ads for Law Firms
Written by
Rafael Hernandez
12 min read
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Published:
Feb 14, 2026
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We blend AI-driven testing with proven performance strategy to attract qualified traffic and turn it into revenue—fast, trackable, and scalable.
Facebook & Instagram Ads — reach customers where they scroll
Google Ads — capture people actively searching for you.
Website Design — turn visitors into buyers with high-converting sites
AI Automations — save hours and never miss a follow-up
Email Marketing — nurture leads and close sales on autopilot
SEO — get found by customers searching for what you sell
Key Takeaways
Facebook ads for law firms can utilize Native Lead Forms for lower friction and cost, but you must enable SMS OTP (One-Time Passcode) verification to stop fake numbers from entering your CRM.
Landing pages offer a "Video Bridge" opportunity to build authority and trust before your intake team even calls the lead, which is vital for personal injury lawyer advertising.
Compliance is no longer optional; tools like Trusted Form are effectively mandatory for Facebook ads for personal injury lawyers to prove consent and avoid litigation.
Page speed is critical: If your landing page takes more than 3 seconds to load, you lose 50% of your traffic instantly.
Focus on Cost Per Case: Do not get distracted by a low Cost Per Lead (CPL); you must track the funnel all the way to the signed contract to ensure you are profitable.
Facebook ads for law firms can utilize Native Lead Forms for lower friction and cost, but you must enable SMS OTP (One-Time Passcode) verification to stop fake numbers from entering your CRM.
Landing pages offer a "Video Bridge" opportunity to build authority and trust before your intake team even calls the lead, which is vital for personal injury lawyer advertising.
Compliance is no longer optional; tools like Trusted Form are effectively mandatory for Facebook ads for personal injury lawyers to prove consent and avoid litigation.
Page speed is critical: If your landing page takes more than 3 seconds to load, you lose 50% of your traffic instantly.
Focus on Cost Per Case: Do not get distracted by a low Cost Per Lead (CPL); you must track the funnel all the way to the signed contract to ensure you are profitable.
Facebook ads for law firms can utilize Native Lead Forms for lower friction and cost, but you must enable SMS OTP (One-Time Passcode) verification to stop fake numbers from entering your CRM.
Landing pages offer a "Video Bridge" opportunity to build authority and trust before your intake team even calls the lead, which is vital for personal injury lawyer advertising.
Compliance is no longer optional; tools like Trusted Form are effectively mandatory for Facebook ads for personal injury lawyers to prove consent and avoid litigation.
Page speed is critical: If your landing page takes more than 3 seconds to load, you lose 50% of your traffic instantly.
Focus on Cost Per Case: Do not get distracted by a low Cost Per Lead (CPL); you must track the funnel all the way to the signed contract to ensure you are profitable.
For many legal marketers, the statistic is alarming: 74% of law firm leads are actually junk because they never answer the phone. If you are running Facebook ads for law firms, you have likely experienced the frustration of chasing ghost leads, disconnected numbers, and wrong emails. The debate on how to solve this usually comes down to two strategies: keeping the user on Meta with a Native Lead Form or sending them to a dedicated landing page.
Choosing the right path is critical for personal injury lawyer advertising. Each method has distinct advantages regarding friction, cost, and lead quality. However, new updates to the Meta platform and strict compliance requirements for 2026 have changed the game. Whether you are an independent practitioner or a large firm, understanding the technical nuance between these two options is the only way to lower your cost per case.
The Great Debate: Friction vs. Volume
When setting up Facebook ads for law firms, the first decision is where to send the traffic. Native Lead Forms are built directly into Facebook and Instagram. A user clicks your ad, a form pops up, and their data (name, email, phone) is often auto-filled by the platform.
Marketers often love this because it removes friction. The user never leaves the app, which typically results in a significantly lower cost per lead (CPL). However, for Facebook ads for attorneys, cheap leads often translate to "junk" leads. Because the data is auto-filled, you might receive phone numbers that the user hasn't accessed in years.
On the other hand, landing pages require the user to click a link, wait for a site to load, and manually type in their information. This added effort filters out low-intent users. If you are looking for high-quality Spanish motor vehicle accident leads, the extra friction of a landing page often yields a person who is genuinely looking for legal help.
The Fix for Lead Forms: SMS OTP Verification
If you prefer the low CPL of lead forms but hate the bad data, there is a solution. Meta has introduced an SMS OTP (One-Time Passcode) setting for lead forms. This is a game-changer for Facebook ads for law firms.
When this feature is enabled, a user cannot submit the form until they receive a text message code and enter it into the form. This guarantees two things:
The lead is a real human (not a bot).
The phone number is active and currently in their possession.
By adding this one step, you ensure that the attorney leads entering your system are reachable. While your CPL might rise slightly due to the added step, the connection rate for your intake team will skyrocket, making your Facebook ads for personal injury lawyers much more efficient.
The Power of the Landing Page "Video Bridge"
While lead forms are efficient, landing pages offer a psychological advantage: the "Video Bridge." When a prospect fills out a form on your website, you can redirect them to a "Thank You" page that hosts a 60 to 90-second video of you.
For Facebook ads for attorneys, this is your chance to build authority. You can explain what happens next, showcase your expertise, and comfort the client. This builds massive trust before your intake team ever picks up the phone. When you are paying for premium MVA leads, that immediate personal connection can be the difference between a signed case and a lost opportunity.
Compliance: The Trusted Form Mandate
In the current landscape of marketing for personal injury attorneys, compliance is not just a buzzword, it is survival. By 2026, using third-party verification tools like Trusted Form (by Active Prospect) is effectively mandatory.
Trusted Form creates a digital certificate for every lead, recording a video replay of the user’s interaction with the page. It proves exactly what the user saw and that they consented to be contacted.
Landing Pages: Integrating Trusted Form is straightforward on a custom site.
Lead Forms: It is possible to integrate Trusted Form with native Facebook forms, but it requires specific third-party software.
If a consumer later claims they never gave consent, this certificate is your undeniable evidence in court. Whether you are targeting MVA lawyers near me searches or generating general motor vehicle accident leads, having this audit trail is essential for protecting your firm's license and reputation.
Speed Kills: The 3-Second Rule
If you decide to use landing pages for your Facebook ads for law firms, you must respect the 3-second rule. Data shows that if a mobile page takes longer than 3 seconds to load, you lose 50% of your traffic.
Prospective clients are often in distress and lack patience. If your site is sluggish, they will bounce back to Facebook and click the next lawyer's ad. You can use Google PageSpeed Insights to test your landing page. If you cannot get the load time down, you might be better off sticking to native lead forms or finding a better web host. Even the best lead generation for lawyers strategy fails if the page doesn't load.
Tracking Metrics: Cost Per Case vs. Cost Per Lead
A common mistake in lawyer marketing tips is focusing solely on Cost Per Lead (CPL). You might get leads for $20 using lead forms, but if none of them convert, your Cost Per Case is infinite. Conversely, a landing page might generate leads at $100, but if they convert at a high rate, your ROI is better.
This is especially true when targeting niche demographics like Spanish MVA leads, where language barriers and cultural nuances can affect conversion rates. Advanced firms use tools like HeyFlow to analyze exactly where users drop off in the funnel. This allows for granular optimization.
You should be tracking your metrics all the way down to the signed contract. Whether you are wondering how to become a personal injury lawyer with a high win rate or how to scale an existing firm, the math remains the same: efficiency wins. Furthermore, clients often ask how much does an injury lawyer cost or how many personal injury cases go to trial. Answering these questions on your landing page or in your video bridge can further qualify the lead and reduce the workload on your intake staff.
For many legal marketers, the statistic is alarming: 74% of law firm leads are actually junk because they never answer the phone. If you are running Facebook ads for law firms, you have likely experienced the frustration of chasing ghost leads, disconnected numbers, and wrong emails. The debate on how to solve this usually comes down to two strategies: keeping the user on Meta with a Native Lead Form or sending them to a dedicated landing page.
Choosing the right path is critical for personal injury lawyer advertising. Each method has distinct advantages regarding friction, cost, and lead quality. However, new updates to the Meta platform and strict compliance requirements for 2026 have changed the game. Whether you are an independent practitioner or a large firm, understanding the technical nuance between these two options is the only way to lower your cost per case.
The Great Debate: Friction vs. Volume
When setting up Facebook ads for law firms, the first decision is where to send the traffic. Native Lead Forms are built directly into Facebook and Instagram. A user clicks your ad, a form pops up, and their data (name, email, phone) is often auto-filled by the platform.
Marketers often love this because it removes friction. The user never leaves the app, which typically results in a significantly lower cost per lead (CPL). However, for Facebook ads for attorneys, cheap leads often translate to "junk" leads. Because the data is auto-filled, you might receive phone numbers that the user hasn't accessed in years.
On the other hand, landing pages require the user to click a link, wait for a site to load, and manually type in their information. This added effort filters out low-intent users. If you are looking for high-quality Spanish motor vehicle accident leads, the extra friction of a landing page often yields a person who is genuinely looking for legal help.
The Fix for Lead Forms: SMS OTP Verification
If you prefer the low CPL of lead forms but hate the bad data, there is a solution. Meta has introduced an SMS OTP (One-Time Passcode) setting for lead forms. This is a game-changer for Facebook ads for law firms.
When this feature is enabled, a user cannot submit the form until they receive a text message code and enter it into the form. This guarantees two things:
The lead is a real human (not a bot).
The phone number is active and currently in their possession.
By adding this one step, you ensure that the attorney leads entering your system are reachable. While your CPL might rise slightly due to the added step, the connection rate for your intake team will skyrocket, making your Facebook ads for personal injury lawyers much more efficient.
The Power of the Landing Page "Video Bridge"
While lead forms are efficient, landing pages offer a psychological advantage: the "Video Bridge." When a prospect fills out a form on your website, you can redirect them to a "Thank You" page that hosts a 60 to 90-second video of you.
For Facebook ads for attorneys, this is your chance to build authority. You can explain what happens next, showcase your expertise, and comfort the client. This builds massive trust before your intake team ever picks up the phone. When you are paying for premium MVA leads, that immediate personal connection can be the difference between a signed case and a lost opportunity.
Compliance: The Trusted Form Mandate
In the current landscape of marketing for personal injury attorneys, compliance is not just a buzzword, it is survival. By 2026, using third-party verification tools like Trusted Form (by Active Prospect) is effectively mandatory.
Trusted Form creates a digital certificate for every lead, recording a video replay of the user’s interaction with the page. It proves exactly what the user saw and that they consented to be contacted.
Landing Pages: Integrating Trusted Form is straightforward on a custom site.
Lead Forms: It is possible to integrate Trusted Form with native Facebook forms, but it requires specific third-party software.
If a consumer later claims they never gave consent, this certificate is your undeniable evidence in court. Whether you are targeting MVA lawyers near me searches or generating general motor vehicle accident leads, having this audit trail is essential for protecting your firm's license and reputation.
Speed Kills: The 3-Second Rule
If you decide to use landing pages for your Facebook ads for law firms, you must respect the 3-second rule. Data shows that if a mobile page takes longer than 3 seconds to load, you lose 50% of your traffic.
Prospective clients are often in distress and lack patience. If your site is sluggish, they will bounce back to Facebook and click the next lawyer's ad. You can use Google PageSpeed Insights to test your landing page. If you cannot get the load time down, you might be better off sticking to native lead forms or finding a better web host. Even the best lead generation for lawyers strategy fails if the page doesn't load.
Tracking Metrics: Cost Per Case vs. Cost Per Lead
A common mistake in lawyer marketing tips is focusing solely on Cost Per Lead (CPL). You might get leads for $20 using lead forms, but if none of them convert, your Cost Per Case is infinite. Conversely, a landing page might generate leads at $100, but if they convert at a high rate, your ROI is better.
This is especially true when targeting niche demographics like Spanish MVA leads, where language barriers and cultural nuances can affect conversion rates. Advanced firms use tools like HeyFlow to analyze exactly where users drop off in the funnel. This allows for granular optimization.
You should be tracking your metrics all the way down to the signed contract. Whether you are wondering how to become a personal injury lawyer with a high win rate or how to scale an existing firm, the math remains the same: efficiency wins. Furthermore, clients often ask how much does an injury lawyer cost or how many personal injury cases go to trial. Answering these questions on your landing page or in your video bridge can further qualify the lead and reduce the workload on your intake staff.
For many legal marketers, the statistic is alarming: 74% of law firm leads are actually junk because they never answer the phone. If you are running Facebook ads for law firms, you have likely experienced the frustration of chasing ghost leads, disconnected numbers, and wrong emails. The debate on how to solve this usually comes down to two strategies: keeping the user on Meta with a Native Lead Form or sending them to a dedicated landing page.
Choosing the right path is critical for personal injury lawyer advertising. Each method has distinct advantages regarding friction, cost, and lead quality. However, new updates to the Meta platform and strict compliance requirements for 2026 have changed the game. Whether you are an independent practitioner or a large firm, understanding the technical nuance between these two options is the only way to lower your cost per case.
The Great Debate: Friction vs. Volume
When setting up Facebook ads for law firms, the first decision is where to send the traffic. Native Lead Forms are built directly into Facebook and Instagram. A user clicks your ad, a form pops up, and their data (name, email, phone) is often auto-filled by the platform.
Marketers often love this because it removes friction. The user never leaves the app, which typically results in a significantly lower cost per lead (CPL). However, for Facebook ads for attorneys, cheap leads often translate to "junk" leads. Because the data is auto-filled, you might receive phone numbers that the user hasn't accessed in years.
On the other hand, landing pages require the user to click a link, wait for a site to load, and manually type in their information. This added effort filters out low-intent users. If you are looking for high-quality Spanish motor vehicle accident leads, the extra friction of a landing page often yields a person who is genuinely looking for legal help.
The Fix for Lead Forms: SMS OTP Verification
If you prefer the low CPL of lead forms but hate the bad data, there is a solution. Meta has introduced an SMS OTP (One-Time Passcode) setting for lead forms. This is a game-changer for Facebook ads for law firms.
When this feature is enabled, a user cannot submit the form until they receive a text message code and enter it into the form. This guarantees two things:
The lead is a real human (not a bot).
The phone number is active and currently in their possession.
By adding this one step, you ensure that the attorney leads entering your system are reachable. While your CPL might rise slightly due to the added step, the connection rate for your intake team will skyrocket, making your Facebook ads for personal injury lawyers much more efficient.
The Power of the Landing Page "Video Bridge"
While lead forms are efficient, landing pages offer a psychological advantage: the "Video Bridge." When a prospect fills out a form on your website, you can redirect them to a "Thank You" page that hosts a 60 to 90-second video of you.
For Facebook ads for attorneys, this is your chance to build authority. You can explain what happens next, showcase your expertise, and comfort the client. This builds massive trust before your intake team ever picks up the phone. When you are paying for premium MVA leads, that immediate personal connection can be the difference between a signed case and a lost opportunity.
Compliance: The Trusted Form Mandate
In the current landscape of marketing for personal injury attorneys, compliance is not just a buzzword, it is survival. By 2026, using third-party verification tools like Trusted Form (by Active Prospect) is effectively mandatory.
Trusted Form creates a digital certificate for every lead, recording a video replay of the user’s interaction with the page. It proves exactly what the user saw and that they consented to be contacted.
Landing Pages: Integrating Trusted Form is straightforward on a custom site.
Lead Forms: It is possible to integrate Trusted Form with native Facebook forms, but it requires specific third-party software.
If a consumer later claims they never gave consent, this certificate is your undeniable evidence in court. Whether you are targeting MVA lawyers near me searches or generating general motor vehicle accident leads, having this audit trail is essential for protecting your firm's license and reputation.
Speed Kills: The 3-Second Rule
If you decide to use landing pages for your Facebook ads for law firms, you must respect the 3-second rule. Data shows that if a mobile page takes longer than 3 seconds to load, you lose 50% of your traffic.
Prospective clients are often in distress and lack patience. If your site is sluggish, they will bounce back to Facebook and click the next lawyer's ad. You can use Google PageSpeed Insights to test your landing page. If you cannot get the load time down, you might be better off sticking to native lead forms or finding a better web host. Even the best lead generation for lawyers strategy fails if the page doesn't load.
Tracking Metrics: Cost Per Case vs. Cost Per Lead
A common mistake in lawyer marketing tips is focusing solely on Cost Per Lead (CPL). You might get leads for $20 using lead forms, but if none of them convert, your Cost Per Case is infinite. Conversely, a landing page might generate leads at $100, but if they convert at a high rate, your ROI is better.
This is especially true when targeting niche demographics like Spanish MVA leads, where language barriers and cultural nuances can affect conversion rates. Advanced firms use tools like HeyFlow to analyze exactly where users drop off in the funnel. This allows for granular optimization.
You should be tracking your metrics all the way down to the signed contract. Whether you are wondering how to become a personal injury lawyer with a high win rate or how to scale an existing firm, the math remains the same: efficiency wins. Furthermore, clients often ask how much does an injury lawyer cost or how many personal injury cases go to trial. Answering these questions on your landing page or in your video bridge can further qualify the lead and reduce the workload on your intake staff.
FAQs
Are Facebook ads effective for law firms?
Yes, Facebook ads for law firms are highly effective when executed correctly. Unlike search ads where you pay a premium for immediate intent, Facebook ads allow you to target specific demographics and behaviors at a lower cost. By using high-quality creatives and optimized funnels (like SMS OTP lead forms), you can generate a consistent volume of signed cases.
What is the average cost per lead for personal injury on Facebook?
The cost varies wildly based on location and strategy. Native lead forms can generate leads for as low as $20-$50, while high-intent landing page leads can range from $100 to $300+. However, successful Facebook ads for attorneys focus on the Cost Per Signed Case rather than just the raw lead cost.
How do I stop getting fake phone numbers from Facebook leads?
The most effective method is to enable the "Higher Intent" or "Custom" setting in your Facebook Lead Form builder and toggle on SMS OTP (One-Time Passcode) verification. This forces the user to verify their phone number via text message before they can submit their information to your Facebook ads for personal injury lawyers campaign.
Do I really need Trusted Form for my ads?
Yes. In the current regulatory environment, having proof of consent is vital. Trusted Form provides an independent certificate proving the lead agreed to be contacted. Without it, your firm is vulnerable to TCPA lawsuits. It is a non-negotiable standard for modern personal injury lawyer advertising.
Can I target people who were recently in an accident on Facebook?
You cannot target "people in accidents" directly due to privacy policies. However, effective Facebook ads for law firms use broad targeting combined with specific ad copy and creative that calls out the pain points of accident victims. The algorithm identifies users who engage with this content and optimizes delivery to find similar people.
Are Facebook ads effective for law firms?
Yes, Facebook ads for law firms are highly effective when executed correctly. Unlike search ads where you pay a premium for immediate intent, Facebook ads allow you to target specific demographics and behaviors at a lower cost. By using high-quality creatives and optimized funnels (like SMS OTP lead forms), you can generate a consistent volume of signed cases.
What is the average cost per lead for personal injury on Facebook?
The cost varies wildly based on location and strategy. Native lead forms can generate leads for as low as $20-$50, while high-intent landing page leads can range from $100 to $300+. However, successful Facebook ads for attorneys focus on the Cost Per Signed Case rather than just the raw lead cost.
How do I stop getting fake phone numbers from Facebook leads?
The most effective method is to enable the "Higher Intent" or "Custom" setting in your Facebook Lead Form builder and toggle on SMS OTP (One-Time Passcode) verification. This forces the user to verify their phone number via text message before they can submit their information to your Facebook ads for personal injury lawyers campaign.
Do I really need Trusted Form for my ads?
Yes. In the current regulatory environment, having proof of consent is vital. Trusted Form provides an independent certificate proving the lead agreed to be contacted. Without it, your firm is vulnerable to TCPA lawsuits. It is a non-negotiable standard for modern personal injury lawyer advertising.
Can I target people who were recently in an accident on Facebook?
You cannot target "people in accidents" directly due to privacy policies. However, effective Facebook ads for law firms use broad targeting combined with specific ad copy and creative that calls out the pain points of accident victims. The algorithm identifies users who engage with this content and optimizes delivery to find similar people.
Conclusion
The battle between lead forms and landing pages does not have a single winner; it depends on your firm's ability to handle intake and technology. If you want volume and have a robust intake team, Facebook ads for law firms using native forms with SMS OTP are incredibly powerful. If you prefer higher intent and want to build authority via video, landing pages are the superior choice.
Regardless of the method, the era of buying cheap, unverified leads is over. You must prioritize data quality, speed, and compliance. If you are ready to stop wasting budget on ghost leads and start signing more cases, you need a partner who understands these nuances. If you need help, our hispanic marketing agency can handle the complexity for you.
Start optimizing your funnel today, or you risk falling behind competitors who are already using AI and verification tools to dominate the market.
Want this done for you? Our team turns Meta & Google ads into profitable, scalable growth using AI-powered strategy. Hire us.
Author:
Rafael Hernandez
|
CEO and Co-Founder of Great Marketing AI
Published:
Feb 14, 2026
About the author
Rafael Hernandez
Rafael Hernandez is the CEO and Founder of Great Marketing AI, an agency built to fuse technical excellence with creative firepower. A UC Berkeley graduate and former Microsoft engineer, Rafael combines world-class marketing with AI-powered systems that turn clicks into clients. He leads with speed, high standards, and a commitment to meaningful results.
About the author
Rafael Hernandez
Rafael Hernandez is the CEO and Founder of Great Marketing AI, an agency built to fuse technical excellence with creative firepower. A UC Berkeley graduate and former Microsoft engineer, Rafael combines world-class marketing with AI-powered systems that turn clicks into clients. He leads with speed, high standards, and a commitment to meaningful results.
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About Great Marketing AI
Great Marketing AI partners with forward-thinking companies and high-velocity SMBs to turn their advertising into a scalable growth engine.
We combine machine-learning precision with world-class creative execution to help brands generate predictable, repeatable revenue.
By blending data, systems, and storytelling, we transform digital campaigns from guesswork into growth — turning every dollar of ad spend into lasting momentum.
Case Studies
NP Digital: 800% Growth & 81% Cost Reduction in 5 Days
When a leading performance-marketing agency (NP Digital) discovered their own Meta ads were under-performing, they partnered with Great Marketing AI.
In just five days we rebuilt their campaigns—better targeting, scroll-stopping creative, and pixel optimization.
The result? 63 conversions (vs 7) + cost per result down from $284.77 to $52.74 + click-through rate up 71.7%.
Albert Preciado: 435% Revenue Surge • 526% Sales Growth
After relying on Instagram “boosts,” Albert’s business was stuck in visibility mode—not high-conversion mode. We stepped in with a full funnel makeover: precise Meta Ads targeting, Hyros tracking, and high-impact creative.
• $373 ,982 in revenue in 3 months = 2.89x ROAS (435% up)
• 6,228 leads (up 289%)
• 338 sales (up 526%)
• 798 qualified calls (up 375%)
• CPA down 41% to $779.71
Turning Steel into Gold” – 1,956% ROI & 20.56× ROAS
When Complex Steel Buildings, a Southern-California custom-steel-structure manufacturer, needed to scale and streamline their lead-generation process, we partnered with them to implement
• A hyper-targeted Meta Ads-based campaign
• Friction-free on-platform lead-capture
• Fully automated follow-up using GoHighLevel
The result: $12.2 K ad spend → $251 K in sales in 6 months (1,956% ROI) with 20.56× ROAS.
Nestor Gutierrez: 11× ROAS • Coaching Offer Launched in Days
With only $1,619 in ad spend, Great Marketing AI generated 105 lead-form submissions, 98 high-quality leads, and closed 9 deals for Nestor—delivering $17,768 in revenue and a Cost-Per-Sale of just $179.92.From an unlaunched offer to a predictable revenue system—built using Meta Ads + streamlined follow-up automation.
KCB Plumbing: 375% More Organic Traffic • 119% Direct Uplift in 90 Days
KCB was spending money on ads—but conversions stagnated. Great Marketing AI rebuilt their digital foundation: rewriting messaging, redesigning the site with conversion in mind, and layering AI-driven CRO best practices.• Direct traffic users up 119.23% in 90 days.
• Organic search users increased 375% in the same period.
• Engaged sessions from organic search jumped 400%; average engagement time up 114.94%.
8.16× ROAS • $14,500 Revenue from Just $1.8K Ad Spend
Faced with no consistent way to attract high-ticket coaching clients, Palomino turned to Great Marketing AI. We built a full-funnel acquisition engine — from precision Meta Ads to AI-powered content and automated lead-nurture workflows.
• 192 qualified opportunities created in the funnel.
• $1,775.70 ad spend → $14,500 in revenue.
• Cost per Sale (CPS): $887.85 — efficient for a premium coaching program.
The Kitchen Store: Website Remodel That Revamped Lead Flow
With 60 years of showroom legacy in Culver City, The Kitchen Store had solid prestige—but their website wasn’t doing it justice. Great Marketing AI stepped in and turned the digital storefront into a real conversion engine.
• Outdated site → full redesign: high-end visuals, mobile optimization, trust elements up front.
• Simplified the buyer journey: prominent CTA “Schedule a FREE Design Consultation,” easier forms, sticky navigation.
• Early wins: more form submissions, deeper engagement, improved handoff from ads to conversion.
NP Digital: 800% Growth & 81% Cost Reduction in 5 Days
When a leading performance-marketing agency (NP Digital) discovered their own Meta ads were under-performing, they partnered with Great Marketing AI.
In just five days we rebuilt their campaigns—better targeting, scroll-stopping creative, and pixel optimization.
The result? 63 conversions (vs 7) + cost per result down from $284.77 to $52.74 + click-through rate up 71.7%.Albert Preciado: 435% Revenue Surge • 526% Sales Growth
After relying on Instagram “boosts,” Albert’s business was stuck in visibility mode—not high-conversion mode. We stepped in with a full funnel makeover: precise Meta Ads targeting, Hyros tracking, and high-impact creative.
• $373 ,982 in revenue in 3 months = 2.89x ROAS (435% up)
• 6,228 leads (up 289%)
• 338 sales (up 526%)
• 798 qualified calls (up 375%)
• CPA down 41% to $779.71
Turning Steel into Gold” – 1,956% ROI & 20.56× ROAS
When Complex Steel Buildings, a Southern-California custom-steel-structure manufacturer, needed to scale and streamline their lead-generation process, we partnered with them to implement
• A hyper-targeted Meta Ads-based campaign
• Friction-free on-platform lead-capture
• Fully automated follow-up using GoHighLevel
The result: $12.2 K ad spend → $251 K in sales in 6 months (1,956% ROI) with 20.56× ROAS.
Nestor Gutierrez: 11× ROAS • Coaching Offer Launched in Days
With only $1,619 in ad spend, Great Marketing AI generated 105 lead-form submissions, 98 high-quality leads, and closed 9 deals for Nestor—delivering $17,768 in revenue and a Cost-Per-Sale of just $179.92.From an unlaunched offer to a predictable revenue system—built using Meta Ads + streamlined follow-up automation.
KCB Plumbing: 375% More Organic Traffic • 119% Direct Uplift in 90 Days
KCB was spending money on ads—but conversions stagnated. Great Marketing AI rebuilt their digital foundation: rewriting messaging, redesigning the site with conversion in mind, and layering AI-driven CRO best practices.• Direct traffic users up 119.23% in 90 days.
• Organic search users increased 375% in the same period.
• Engaged sessions from organic search jumped 400%; average engagement time up 114.94%.
8.16× ROAS • $14,500 Revenue from Just $1.8K Ad Spend
Faced with no consistent way to attract high-ticket coaching clients, Palomino turned to Great Marketing AI. We built a full-funnel acquisition engine — from precision Meta Ads to AI-powered content and automated lead-nurture workflows.
• 192 qualified opportunities created in the funnel.
• $1,775.70 ad spend → $14,500 in revenue.
• Cost per Sale (CPS): $887.85 — efficient for a premium coaching program.
The Kitchen Store: Website Remodel That Revamped Lead Flow
With 60 years of showroom legacy in Culver City, The Kitchen Store had solid prestige—but their website wasn’t doing it justice. Great Marketing AI stepped in and turned the digital storefront into a real conversion engine.
• Outdated site → full redesign: high-end visuals, mobile optimization, trust elements up front.
• Simplified the buyer journey: prominent CTA “Schedule a FREE Design Consultation,” easier forms, sticky navigation.
• Early wins: more form submissions, deeper engagement, improved handoff from ads to conversion.
NP Digital: 800% Growth & 81% Cost Reduction in 5 Days
When a leading performance-marketing agency (NP Digital) discovered their own Meta ads were under-performing, they partnered with Great Marketing AI.
In just five days we rebuilt their campaigns—better targeting, scroll-stopping creative, and pixel optimization.
The result? 63 conversions (vs 7) + cost per result down from $284.77 to $52.74 + click-through rate up 71.7%.Albert Preciado: 435% Revenue Surge • 526% Sales Growth
After relying on Instagram “boosts,” Albert’s business was stuck in visibility mode—not high-conversion mode. We stepped in with a full funnel makeover: precise Meta Ads targeting, Hyros tracking, and high-impact creative.
• $373 ,982 in revenue in 3 months = 2.89x ROAS (435% up)
• 6,228 leads (up 289%)
• 338 sales (up 526%)
• 798 qualified calls (up 375%)
• CPA down 41% to $779.71
Turning Steel into Gold” – 1,956% ROI & 20.56× ROAS
When Complex Steel Buildings, a Southern-California custom-steel-structure manufacturer, needed to scale and streamline their lead-generation process, we partnered with them to implement
• A hyper-targeted Meta Ads-based campaign
• Friction-free on-platform lead-capture
• Fully automated follow-up using GoHighLevel
The result: $12.2 K ad spend → $251 K in sales in 6 months (1,956% ROI) with 20.56× ROAS.
Nestor Gutierrez: 11× ROAS • Coaching Offer Launched in Days
With only $1,619 in ad spend, Great Marketing AI generated 105 lead-form submissions, 98 high-quality leads, and closed 9 deals for Nestor—delivering $17,768 in revenue and a Cost-Per-Sale of just $179.92.From an unlaunched offer to a predictable revenue system—built using Meta Ads + streamlined follow-up automation.
KCB Plumbing: 375% More Organic Traffic • 119% Direct Uplift in 90 Days
KCB was spending money on ads—but conversions stagnated. Great Marketing AI rebuilt their digital foundation: rewriting messaging, redesigning the site with conversion in mind, and layering AI-driven CRO best practices.• Direct traffic users up 119.23% in 90 days.
• Organic search users increased 375% in the same period.
• Engaged sessions from organic search jumped 400%; average engagement time up 114.94%.
8.16× ROAS • $14,500 Revenue from Just $1.8K Ad Spend
Faced with no consistent way to attract high-ticket coaching clients, Palomino turned to Great Marketing AI. We built a full-funnel acquisition engine — from precision Meta Ads to AI-powered content and automated lead-nurture workflows.
• 192 qualified opportunities created in the funnel.
• $1,775.70 ad spend → $14,500 in revenue.
• Cost per Sale (CPS): $887.85 — efficient for a premium coaching program.
The Kitchen Store: Website Remodel That Revamped Lead Flow
With 60 years of showroom legacy in Culver City, The Kitchen Store had solid prestige—but their website wasn’t doing it justice. Great Marketing AI stepped in and turned the digital storefront into a real conversion engine.
• Outdated site → full redesign: high-end visuals, mobile optimization, trust elements up front.
• Simplified the buyer journey: prominent CTA “Schedule a FREE Design Consultation,” easier forms, sticky navigation.
• Early wins: more form submissions, deeper engagement, improved handoff from ads to conversion.
NP Digital: 800% Growth & 81% Cost Reduction in 5 Days
When a leading performance-marketing agency (NP Digital) discovered their own Meta ads were under-performing, they partnered with Great Marketing AI.
In just five days we rebuilt their campaigns—better targeting, scroll-stopping creative, and pixel optimization.
The result? 63 conversions (vs 7) + cost per result down from $284.77 to $52.74 + click-through rate up 71.7%.Albert Preciado: 435% Revenue Surge • 526% Sales Growth
After relying on Instagram “boosts,” Albert’s business was stuck in visibility mode—not high-conversion mode. We stepped in with a full funnel makeover: precise Meta Ads targeting, Hyros tracking, and high-impact creative.
• $373 ,982 in revenue in 3 months = 2.89x ROAS (435% up)
• 6,228 leads (up 289%)
• 338 sales (up 526%)
• 798 qualified calls (up 375%)
• CPA down 41% to $779.71
Turning Steel into Gold” – 1,956% ROI & 20.56× ROAS
When Complex Steel Buildings, a Southern-California custom-steel-structure manufacturer, needed to scale and streamline their lead-generation process, we partnered with them to implement
• A hyper-targeted Meta Ads-based campaign
• Friction-free on-platform lead-capture
• Fully automated follow-up using GoHighLevel
The result: $12.2 K ad spend → $251 K in sales in 6 months (1,956% ROI) with 20.56× ROAS.
Nestor Gutierrez: 11× ROAS • Coaching Offer Launched in Days
With only $1,619 in ad spend, Great Marketing AI generated 105 lead-form submissions, 98 high-quality leads, and closed 9 deals for Nestor—delivering $17,768 in revenue and a Cost-Per-Sale of just $179.92.From an unlaunched offer to a predictable revenue system—built using Meta Ads + streamlined follow-up automation.
KCB Plumbing: 375% More Organic Traffic • 119% Direct Uplift in 90 Days
KCB was spending money on ads—but conversions stagnated. Great Marketing AI rebuilt their digital foundation: rewriting messaging, redesigning the site with conversion in mind, and layering AI-driven CRO best practices.• Direct traffic users up 119.23% in 90 days.
• Organic search users increased 375% in the same period.
• Engaged sessions from organic search jumped 400%; average engagement time up 114.94%.
8.16× ROAS • $14,500 Revenue from Just $1.8K Ad Spend
Faced with no consistent way to attract high-ticket coaching clients, Palomino turned to Great Marketing AI. We built a full-funnel acquisition engine — from precision Meta Ads to AI-powered content and automated lead-nurture workflows.
• 192 qualified opportunities created in the funnel.
• $1,775.70 ad spend → $14,500 in revenue.
• Cost per Sale (CPS): $887.85 — efficient for a premium coaching program.
The Kitchen Store: Website Remodel That Revamped Lead Flow
With 60 years of showroom legacy in Culver City, The Kitchen Store had solid prestige—but their website wasn’t doing it justice. Great Marketing AI stepped in and turned the digital storefront into a real conversion engine.
• Outdated site → full redesign: high-end visuals, mobile optimization, trust elements up front.
• Simplified the buyer journey: prominent CTA “Schedule a FREE Design Consultation,” easier forms, sticky navigation.
• Early wins: more form submissions, deeper engagement, improved handoff from ads to conversion.
About Rafael Hernandez
Rafael Hernandez is the CEO and Founder of Great Marketing AI, an agency built to fuse technical excellence with creative firepower.
A UC Berkeley graduate and former Microsoft engineer, Rafael combines world-class marketing with AI-powered systems that turn clicks into clients.
He leads with speed, high standards, and a commitment to meaningful results.
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