How to Scale a Marketing Agency Using Hormozi’s "Scale Zero" Strategy
How to Scale a Marketing Agency Using Hormozi’s "Scale Zero" Strategy
Written by
Rafael Hernandez
5 min read
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Published:
Jan 11, 2026
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We blend AI-driven testing with proven performance strategy to attract qualified traffic and turn it into revenue—fast, trackable, and scalable.
Facebook & Instagram Ads — reach customers where they scroll
Google Ads — capture people actively searching for you.
Website Design — turn visitors into buyers with high-converting sites
AI Automations — save hours and never miss a follow-up
Email Marketing — nurture leads and close sales on autopilot
SEO — get found by customers searching for what you sell
Key Takeaways
Scale Zero: To understand how to scale a marketing agency, you must scale yourself down to zero so the business can scale to infinity.
Hyper-Personalization: Generic ads are dead; success now depends on a high volume ad creative strategy targeting specific niches.
Supply Before Demand: Increasing capacity (supply) before increasing sales (demand) is the secret to marketing agency growth and reputation management.
Talent is the ROI: Hiring "batteries included" employees is the fastest way to buy back time and expertise.
Brand as a Moat: In an AI-driven world, your personal brand is the only asset that cannot be commoditized.
Scale Zero: To understand how to scale a marketing agency, you must scale yourself down to zero so the business can scale to infinity.
Hyper-Personalization: Generic ads are dead; success now depends on a high volume ad creative strategy targeting specific niches.
Supply Before Demand: Increasing capacity (supply) before increasing sales (demand) is the secret to marketing agency growth and reputation management.
Talent is the ROI: Hiring "batteries included" employees is the fastest way to buy back time and expertise.
Brand as a Moat: In an AI-driven world, your personal brand is the only asset that cannot be commoditized.
Scale Zero: To understand how to scale a marketing agency, you must scale yourself down to zero so the business can scale to infinity.
Hyper-Personalization: Generic ads are dead; success now depends on a high volume ad creative strategy targeting specific niches.
Supply Before Demand: Increasing capacity (supply) before increasing sales (demand) is the secret to marketing agency growth and reputation management.
Talent is the ROI: Hiring "batteries included" employees is the fastest way to buy back time and expertise.
Brand as a Moat: In an AI-driven world, your personal brand is the only asset that cannot be commoditized.
How to Scale a Marketing Agency Using Hormozi’s "Scale Zero" Strategy
If you have been following the recent business landscape, you likely saw the Alex Hormozi Guinness World Record book sales event, where he generated over $100 million in sales in under three days. While the numbers are staggering, the underlying lessons for agency owners are even more valuable. For founders trying to figure out how to scale a marketing agency effectively, the roadmap has shifted from pure hustle to strategic infrastructure.
In his recent breakdown of lessons for the acquisition.com 2025 roadmap, Hormozi detailed concepts that are critical for any marketing agency growth strategy. From the "Scale Zero" concept to the necessity of hyper-personalization, these insights are the difference between staying stagnant and building a self-managing company. If you want to master how to scale a marketing agency, you must first understand that the methods used to get to $1 million are not the same methods that will get you to $10 million.
Hyper-Personalization: The End of Generic Ads
One of the most critical shifts for 2025 is the move toward hyper-personalization. We are moving away from broad, generic messaging. Instead, successful campaigns now require you to understand how to create hyper-personalized ads that call out specific avatars.
For example, rather than running a generic "We help businesses grow" ad, you should be running hundreds of variations: "If you run a dental practice doing $1M," "If you own a weight loss clinic," or "If you are an agency owner struggling with churn." This level of granularity ensures that your ads actually convert.
With the help of AI, generating these permutations is faster than ever. If you are looking for a Facebook advertising agency to handle this, ensure they understand that volume and specificity are the new standards for performance. Learning how to scale a marketing agency in this era means mastering the ability to produce creative at scale.
The "Scale Zero" Concept: Removing the Founder Bottleneck
The most profound lesson for 2025 is the scale zero concept hormozi advocates for. Many founders believe that how to scale a marketing agency involves working harder, but the reality is quite the opposite. To achieve massive growth, you must remove yourself from the critical path. Hormozi notes that if a process requires you, it does not work.
This leads to the realization that delegation is the price of scaling. Early in your agency journey, you handle sales, fulfillment, and accounts. However, retaining that control effectively puts a cap on your revenue. You have to embrace the idea of losing control to gain freedom in business. If you are the only one who can solve a server-side tracking issue or a client crisis, your team cannot move forward without you.
By implementing these systems, you focus on building a machine where the business functions independently. This is particularly relevant for any advertising agency in Los Angeles where the pace of business is fast, and founder dependency can kill momentum.
Solving the Supply and Demand Equilibrium
A common trap when learning how to scale a marketing agency is hitting "equilibrium." This happens when your team is at max capacity (supply) and you cannot take on more clients (demand).
The old way of thinking was to force more demand and make the team "figure it out." However, this leads to burnout and a drop in quality. The new approach prioritizes supply and demand in service businesses differently: increase supply first.
You must hire and train new talent before you have the clients to fill their roster. This means you might take a hit on profit in the short term, choosing long term profit vs short term profit. If you push demand without capacity, you pay with your reputation. If you push supply first, you pay with cash, but you protect your brand and prepare for scaling from 1 million to 10 million.
For a growing marketing agency in Los Angeles, this discipline is difficult but necessary. It prevents the delivery bottlenecks that kill agencies.
Talent Density: A-Players vs. B-Players
As you navigate how to scale a marketing agency, you will realize that the best roi is talent. The difference between an A-player and a B-player is not linear; it is exponential. One A-player can outproduce five mediocre employees.
Hormozi emphasizes the importance of hiring batteries included employees. These are individuals who do not need to be told what to do; they come ready to solve problems. When you have a mix of talent, the B-players tend to drag the A-players down. To maintain high velocity, you must enforce an a-player culture vs b-players mentality.
This often requires making hard decisions, such as letting go of "okay" employees to make room for "exceptional" ones. As you look for Facebook ads Los Angeles experts or account managers, remember that you are buying their lifetime of experience.
Your Brand is Your Moat in the AI Era
In a world where AI can replicate services, copy, and code, your brand becomes your only defensible moat. Services become commodities; reputation does not. Personal branding for agency owners is becoming a critical asset for marketing agency growth.
By consistently putting out content and demonstrating expertise, such as solving delivery bottlenecks in agencies or sharing insights on hormozi recruitment strategy, you attract both clients and talent. Excellence attracts excellence. If you are known as the best advertising agency in California, the best media buyers will want to work for you.
Leadership Evolution: From EA to Chief of Staff
To truly solve the puzzle of how to scale a marketing agency, you need leverage. This often starts with an Executive Assistant (EA) but should evolve into a Chief of Staff role.
The debate of executive assistant vs chief of staff is about the level of thinking. An EA handles tasks; a Chief of Staff handles problems. They help with building a self-managing company by taking over leadership and operational duties. For business owners eyeing business leadership tips 2025, upgrading your support staff to high-level thinkers is a game changer.
How to Scale a Marketing Agency Using Hormozi’s "Scale Zero" Strategy
If you have been following the recent business landscape, you likely saw the Alex Hormozi Guinness World Record book sales event, where he generated over $100 million in sales in under three days. While the numbers are staggering, the underlying lessons for agency owners are even more valuable. For founders trying to figure out how to scale a marketing agency effectively, the roadmap has shifted from pure hustle to strategic infrastructure.
In his recent breakdown of lessons for the acquisition.com 2025 roadmap, Hormozi detailed concepts that are critical for any marketing agency growth strategy. From the "Scale Zero" concept to the necessity of hyper-personalization, these insights are the difference between staying stagnant and building a self-managing company. If you want to master how to scale a marketing agency, you must first understand that the methods used to get to $1 million are not the same methods that will get you to $10 million.
Hyper-Personalization: The End of Generic Ads
One of the most critical shifts for 2025 is the move toward hyper-personalization. We are moving away from broad, generic messaging. Instead, successful campaigns now require you to understand how to create hyper-personalized ads that call out specific avatars.
For example, rather than running a generic "We help businesses grow" ad, you should be running hundreds of variations: "If you run a dental practice doing $1M," "If you own a weight loss clinic," or "If you are an agency owner struggling with churn." This level of granularity ensures that your ads actually convert.
With the help of AI, generating these permutations is faster than ever. If you are looking for a Facebook advertising agency to handle this, ensure they understand that volume and specificity are the new standards for performance. Learning how to scale a marketing agency in this era means mastering the ability to produce creative at scale.
The "Scale Zero" Concept: Removing the Founder Bottleneck
The most profound lesson for 2025 is the scale zero concept hormozi advocates for. Many founders believe that how to scale a marketing agency involves working harder, but the reality is quite the opposite. To achieve massive growth, you must remove yourself from the critical path. Hormozi notes that if a process requires you, it does not work.
This leads to the realization that delegation is the price of scaling. Early in your agency journey, you handle sales, fulfillment, and accounts. However, retaining that control effectively puts a cap on your revenue. You have to embrace the idea of losing control to gain freedom in business. If you are the only one who can solve a server-side tracking issue or a client crisis, your team cannot move forward without you.
By implementing these systems, you focus on building a machine where the business functions independently. This is particularly relevant for any advertising agency in Los Angeles where the pace of business is fast, and founder dependency can kill momentum.
Solving the Supply and Demand Equilibrium
A common trap when learning how to scale a marketing agency is hitting "equilibrium." This happens when your team is at max capacity (supply) and you cannot take on more clients (demand).
The old way of thinking was to force more demand and make the team "figure it out." However, this leads to burnout and a drop in quality. The new approach prioritizes supply and demand in service businesses differently: increase supply first.
You must hire and train new talent before you have the clients to fill their roster. This means you might take a hit on profit in the short term, choosing long term profit vs short term profit. If you push demand without capacity, you pay with your reputation. If you push supply first, you pay with cash, but you protect your brand and prepare for scaling from 1 million to 10 million.
For a growing marketing agency in Los Angeles, this discipline is difficult but necessary. It prevents the delivery bottlenecks that kill agencies.
Talent Density: A-Players vs. B-Players
As you navigate how to scale a marketing agency, you will realize that the best roi is talent. The difference between an A-player and a B-player is not linear; it is exponential. One A-player can outproduce five mediocre employees.
Hormozi emphasizes the importance of hiring batteries included employees. These are individuals who do not need to be told what to do; they come ready to solve problems. When you have a mix of talent, the B-players tend to drag the A-players down. To maintain high velocity, you must enforce an a-player culture vs b-players mentality.
This often requires making hard decisions, such as letting go of "okay" employees to make room for "exceptional" ones. As you look for Facebook ads Los Angeles experts or account managers, remember that you are buying their lifetime of experience.
Your Brand is Your Moat in the AI Era
In a world where AI can replicate services, copy, and code, your brand becomes your only defensible moat. Services become commodities; reputation does not. Personal branding for agency owners is becoming a critical asset for marketing agency growth.
By consistently putting out content and demonstrating expertise, such as solving delivery bottlenecks in agencies or sharing insights on hormozi recruitment strategy, you attract both clients and talent. Excellence attracts excellence. If you are known as the best advertising agency in California, the best media buyers will want to work for you.
Leadership Evolution: From EA to Chief of Staff
To truly solve the puzzle of how to scale a marketing agency, you need leverage. This often starts with an Executive Assistant (EA) but should evolve into a Chief of Staff role.
The debate of executive assistant vs chief of staff is about the level of thinking. An EA handles tasks; a Chief of Staff handles problems. They help with building a self-managing company by taking over leadership and operational duties. For business owners eyeing business leadership tips 2025, upgrading your support staff to high-level thinkers is a game changer.
How to Scale a Marketing Agency Using Hormozi’s "Scale Zero" Strategy
If you have been following the recent business landscape, you likely saw the Alex Hormozi Guinness World Record book sales event, where he generated over $100 million in sales in under three days. While the numbers are staggering, the underlying lessons for agency owners are even more valuable. For founders trying to figure out how to scale a marketing agency effectively, the roadmap has shifted from pure hustle to strategic infrastructure.
In his recent breakdown of lessons for the acquisition.com 2025 roadmap, Hormozi detailed concepts that are critical for any marketing agency growth strategy. From the "Scale Zero" concept to the necessity of hyper-personalization, these insights are the difference between staying stagnant and building a self-managing company. If you want to master how to scale a marketing agency, you must first understand that the methods used to get to $1 million are not the same methods that will get you to $10 million.
Hyper-Personalization: The End of Generic Ads
One of the most critical shifts for 2025 is the move toward hyper-personalization. We are moving away from broad, generic messaging. Instead, successful campaigns now require you to understand how to create hyper-personalized ads that call out specific avatars.
For example, rather than running a generic "We help businesses grow" ad, you should be running hundreds of variations: "If you run a dental practice doing $1M," "If you own a weight loss clinic," or "If you are an agency owner struggling with churn." This level of granularity ensures that your ads actually convert.
With the help of AI, generating these permutations is faster than ever. If you are looking for a Facebook advertising agency to handle this, ensure they understand that volume and specificity are the new standards for performance. Learning how to scale a marketing agency in this era means mastering the ability to produce creative at scale.
The "Scale Zero" Concept: Removing the Founder Bottleneck
The most profound lesson for 2025 is the scale zero concept hormozi advocates for. Many founders believe that how to scale a marketing agency involves working harder, but the reality is quite the opposite. To achieve massive growth, you must remove yourself from the critical path. Hormozi notes that if a process requires you, it does not work.
This leads to the realization that delegation is the price of scaling. Early in your agency journey, you handle sales, fulfillment, and accounts. However, retaining that control effectively puts a cap on your revenue. You have to embrace the idea of losing control to gain freedom in business. If you are the only one who can solve a server-side tracking issue or a client crisis, your team cannot move forward without you.
By implementing these systems, you focus on building a machine where the business functions independently. This is particularly relevant for any advertising agency in Los Angeles where the pace of business is fast, and founder dependency can kill momentum.
Solving the Supply and Demand Equilibrium
A common trap when learning how to scale a marketing agency is hitting "equilibrium." This happens when your team is at max capacity (supply) and you cannot take on more clients (demand).
The old way of thinking was to force more demand and make the team "figure it out." However, this leads to burnout and a drop in quality. The new approach prioritizes supply and demand in service businesses differently: increase supply first.
You must hire and train new talent before you have the clients to fill their roster. This means you might take a hit on profit in the short term, choosing long term profit vs short term profit. If you push demand without capacity, you pay with your reputation. If you push supply first, you pay with cash, but you protect your brand and prepare for scaling from 1 million to 10 million.
For a growing marketing agency in Los Angeles, this discipline is difficult but necessary. It prevents the delivery bottlenecks that kill agencies.
Talent Density: A-Players vs. B-Players
As you navigate how to scale a marketing agency, you will realize that the best roi is talent. The difference between an A-player and a B-player is not linear; it is exponential. One A-player can outproduce five mediocre employees.
Hormozi emphasizes the importance of hiring batteries included employees. These are individuals who do not need to be told what to do; they come ready to solve problems. When you have a mix of talent, the B-players tend to drag the A-players down. To maintain high velocity, you must enforce an a-player culture vs b-players mentality.
This often requires making hard decisions, such as letting go of "okay" employees to make room for "exceptional" ones. As you look for Facebook ads Los Angeles experts or account managers, remember that you are buying their lifetime of experience.
Your Brand is Your Moat in the AI Era
In a world where AI can replicate services, copy, and code, your brand becomes your only defensible moat. Services become commodities; reputation does not. Personal branding for agency owners is becoming a critical asset for marketing agency growth.
By consistently putting out content and demonstrating expertise, such as solving delivery bottlenecks in agencies or sharing insights on hormozi recruitment strategy, you attract both clients and talent. Excellence attracts excellence. If you are known as the best advertising agency in California, the best media buyers will want to work for you.
Leadership Evolution: From EA to Chief of Staff
To truly solve the puzzle of how to scale a marketing agency, you need leverage. This often starts with an Executive Assistant (EA) but should evolve into a Chief of Staff role.
The debate of executive assistant vs chief of staff is about the level of thinking. An EA handles tasks; a Chief of Staff handles problems. They help with building a self-managing company by taking over leadership and operational duties. For business owners eyeing business leadership tips 2025, upgrading your support staff to high-level thinkers is a game changer.
FAQs
What is the "Scale Zero" concept for agencies?
The "Scale Zero" concept essentially means scaling the founder's involvement down to zero. To understand how to scale a marketing agency effectively, the founder must delegate all day-to-day operations. If the business relies on the founder for delivery or problem-solving, it cannot scale. The goal is to build systems and a team that can operate independently, allowing the business to grow without limits.
Why is hyper-personalization important for growth?
Hyper-personalization is critical because generic advertising is losing effectiveness. With the rise of AI, it is now possible to create hundreds of creative variations targeting specific niches. This strategy increases relevance and conversion rates. If you are hiring a Facebook ads California provider, ensuring they utilize granular targeting is key to marketing agency churn reduction.
Should I hire more staff before I have the clients?
Yes, if you want to scale sustainably. This concept is about increasing supply (team capacity) before demand (new clients). While this may reduce short-term profit, it prevents team burnout. If you wait until you are overwhelmed to hire, your service quality drops. It is an investment in future capacity and essential for marketing agency growth.
How do I attract A-player talent to my agency?
Attracting A-players requires a strong employer brand and a commitment to excellence. Top talent wants to work with other top talent. By building a reputation as a leading advertising agency in Los Angeles and maintaining high standards, you create an environment that appeals to high performers. Additionally, offering competitive compensation and clear growth paths is essential.
What is the difference between an Executive Assistant and a Chief of Staff?
An Executive Assistant typically handles administrative tasks like scheduling and email. A Chief of Staff operates at a higher level, acting as a strategic partner who helps solve complex business problems and manages projects. For owners learning how to scale a marketing agency, a Chief of Staff provides the leverage needed to manage the organization, not just the calendar.
What is the "Scale Zero" concept for agencies?
The "Scale Zero" concept essentially means scaling the founder's involvement down to zero. To understand how to scale a marketing agency effectively, the founder must delegate all day-to-day operations. If the business relies on the founder for delivery or problem-solving, it cannot scale. The goal is to build systems and a team that can operate independently, allowing the business to grow without limits.
Why is hyper-personalization important for growth?
Hyper-personalization is critical because generic advertising is losing effectiveness. With the rise of AI, it is now possible to create hundreds of creative variations targeting specific niches. This strategy increases relevance and conversion rates. If you are hiring a Facebook ads California provider, ensuring they utilize granular targeting is key to marketing agency churn reduction.
Should I hire more staff before I have the clients?
Yes, if you want to scale sustainably. This concept is about increasing supply (team capacity) before demand (new clients). While this may reduce short-term profit, it prevents team burnout. If you wait until you are overwhelmed to hire, your service quality drops. It is an investment in future capacity and essential for marketing agency growth.
How do I attract A-player talent to my agency?
Attracting A-players requires a strong employer brand and a commitment to excellence. Top talent wants to work with other top talent. By building a reputation as a leading advertising agency in Los Angeles and maintaining high standards, you create an environment that appeals to high performers. Additionally, offering competitive compensation and clear growth paths is essential.
What is the difference between an Executive Assistant and a Chief of Staff?
An Executive Assistant typically handles administrative tasks like scheduling and email. A Chief of Staff operates at a higher level, acting as a strategic partner who helps solve complex business problems and manages projects. For owners learning how to scale a marketing agency, a Chief of Staff provides the leverage needed to manage the organization, not just the calendar.
Conclusion
Mastering how to scale a marketing agency requires a fundamental shift in mindset. It is about moving from doing the work to designing the machine that does the work. By applying the "Scale Zero" framework, focusing on hyper-personalization, and prioritizing talent density, you position your agency for sustainable success.
Whether you run a Los Angeles ad agency or a remote team, the risks of stagnation are high. The greatest risk is not running out of money, but simply burning out. Build the infrastructure that allows you to enjoy the climb.
For more insights on this topic, you can read our blog.
Want this done for you? Our team turns Meta & Google ads into profitable, scalable growth using AI-powered strategy. Hire us.
Author:
Rafael Hernandez
|
CEO and Co-Founder of Great Marketing AI
Published:
Jan 11, 2026
About the author
Rafael Hernandez
Rafael Hernandez is the CEO and Founder of Great Marketing AI, an agency built to fuse technical excellence with creative firepower. A UC Berkeley graduate and former Microsoft engineer, Rafael combines world-class marketing with AI-powered systems that turn clicks into clients. He leads with speed, high standards, and a commitment to meaningful results.
About the author
Rafael Hernandez
Rafael Hernandez is the CEO and Founder of Great Marketing AI, an agency built to fuse technical excellence with creative firepower. A UC Berkeley graduate and former Microsoft engineer, Rafael combines world-class marketing with AI-powered systems that turn clicks into clients. He leads with speed, high standards, and a commitment to meaningful results.
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About Great Marketing AI
Great Marketing AI partners with forward-thinking companies and high-velocity SMBs to turn their advertising into a scalable growth engine.
We combine machine-learning precision with world-class creative execution to help brands generate predictable, repeatable revenue.
By blending data, systems, and storytelling, we transform digital campaigns from guesswork into growth — turning every dollar of ad spend into lasting momentum.
Case Studies
NP Digital: 800% Growth & 81% Cost Reduction in 5 Days
When a leading performance-marketing agency (NP Digital) discovered their own Meta ads were under-performing, they partnered with Great Marketing AI.
In just five days we rebuilt their campaigns—better targeting, scroll-stopping creative, and pixel optimization.
The result? 63 conversions (vs 7) + cost per result down from $284.77 to $52.74 + click-through rate up 71.7%.
Albert Preciado: 435% Revenue Surge • 526% Sales Growth
After relying on Instagram “boosts,” Albert’s business was stuck in visibility mode—not high-conversion mode. We stepped in with a full funnel makeover: precise Meta Ads targeting, Hyros tracking, and high-impact creative.
• $373 ,982 in revenue in 3 months = 2.89x ROAS (435% up)
• 6,228 leads (up 289%)
• 338 sales (up 526%)
• 798 qualified calls (up 375%)
• CPA down 41% to $779.71
Turning Steel into Gold” – 1,956% ROI & 20.56× ROAS
When Complex Steel Buildings, a Southern-California custom-steel-structure manufacturer, needed to scale and streamline their lead-generation process, we partnered with them to implement
• A hyper-targeted Meta Ads-based campaign
• Friction-free on-platform lead-capture
• Fully automated follow-up using GoHighLevel
The result: $12.2 K ad spend → $251 K in sales in 6 months (1,956% ROI) with 20.56× ROAS.
Nestor Gutierrez: 11× ROAS • Coaching Offer Launched in Days
With only $1,619 in ad spend, Great Marketing AI generated 105 lead-form submissions, 98 high-quality leads, and closed 9 deals for Nestor—delivering $17,768 in revenue and a Cost-Per-Sale of just $179.92.From an unlaunched offer to a predictable revenue system—built using Meta Ads + streamlined follow-up automation.
KCB Plumbing: 375% More Organic Traffic • 119% Direct Uplift in 90 Days
KCB was spending money on ads—but conversions stagnated. Great Marketing AI rebuilt their digital foundation: rewriting messaging, redesigning the site with conversion in mind, and layering AI-driven CRO best practices.• Direct traffic users up 119.23% in 90 days.
• Organic search users increased 375% in the same period.
• Engaged sessions from organic search jumped 400%; average engagement time up 114.94%.
8.16× ROAS • $14,500 Revenue from Just $1.8K Ad Spend
Faced with no consistent way to attract high-ticket coaching clients, Palomino turned to Great Marketing AI. We built a full-funnel acquisition engine — from precision Meta Ads to AI-powered content and automated lead-nurture workflows.
• 192 qualified opportunities created in the funnel.
• $1,775.70 ad spend → $14,500 in revenue.
• Cost per Sale (CPS): $887.85 — efficient for a premium coaching program.
The Kitchen Store: Website Remodel That Revamped Lead Flow
With 60 years of showroom legacy in Culver City, The Kitchen Store had solid prestige—but their website wasn’t doing it justice. Great Marketing AI stepped in and turned the digital storefront into a real conversion engine.
• Outdated site → full redesign: high-end visuals, mobile optimization, trust elements up front.
• Simplified the buyer journey: prominent CTA “Schedule a FREE Design Consultation,” easier forms, sticky navigation.
• Early wins: more form submissions, deeper engagement, improved handoff from ads to conversion.
NP Digital: 800% Growth & 81% Cost Reduction in 5 Days
When a leading performance-marketing agency (NP Digital) discovered their own Meta ads were under-performing, they partnered with Great Marketing AI.
In just five days we rebuilt their campaigns—better targeting, scroll-stopping creative, and pixel optimization.
The result? 63 conversions (vs 7) + cost per result down from $284.77 to $52.74 + click-through rate up 71.7%.Albert Preciado: 435% Revenue Surge • 526% Sales Growth
After relying on Instagram “boosts,” Albert’s business was stuck in visibility mode—not high-conversion mode. We stepped in with a full funnel makeover: precise Meta Ads targeting, Hyros tracking, and high-impact creative.
• $373 ,982 in revenue in 3 months = 2.89x ROAS (435% up)
• 6,228 leads (up 289%)
• 338 sales (up 526%)
• 798 qualified calls (up 375%)
• CPA down 41% to $779.71
Turning Steel into Gold” – 1,956% ROI & 20.56× ROAS
When Complex Steel Buildings, a Southern-California custom-steel-structure manufacturer, needed to scale and streamline their lead-generation process, we partnered with them to implement
• A hyper-targeted Meta Ads-based campaign
• Friction-free on-platform lead-capture
• Fully automated follow-up using GoHighLevel
The result: $12.2 K ad spend → $251 K in sales in 6 months (1,956% ROI) with 20.56× ROAS.
Nestor Gutierrez: 11× ROAS • Coaching Offer Launched in Days
With only $1,619 in ad spend, Great Marketing AI generated 105 lead-form submissions, 98 high-quality leads, and closed 9 deals for Nestor—delivering $17,768 in revenue and a Cost-Per-Sale of just $179.92.From an unlaunched offer to a predictable revenue system—built using Meta Ads + streamlined follow-up automation.
KCB Plumbing: 375% More Organic Traffic • 119% Direct Uplift in 90 Days
KCB was spending money on ads—but conversions stagnated. Great Marketing AI rebuilt their digital foundation: rewriting messaging, redesigning the site with conversion in mind, and layering AI-driven CRO best practices.• Direct traffic users up 119.23% in 90 days.
• Organic search users increased 375% in the same period.
• Engaged sessions from organic search jumped 400%; average engagement time up 114.94%.
8.16× ROAS • $14,500 Revenue from Just $1.8K Ad Spend
Faced with no consistent way to attract high-ticket coaching clients, Palomino turned to Great Marketing AI. We built a full-funnel acquisition engine — from precision Meta Ads to AI-powered content and automated lead-nurture workflows.
• 192 qualified opportunities created in the funnel.
• $1,775.70 ad spend → $14,500 in revenue.
• Cost per Sale (CPS): $887.85 — efficient for a premium coaching program.
The Kitchen Store: Website Remodel That Revamped Lead Flow
With 60 years of showroom legacy in Culver City, The Kitchen Store had solid prestige—but their website wasn’t doing it justice. Great Marketing AI stepped in and turned the digital storefront into a real conversion engine.
• Outdated site → full redesign: high-end visuals, mobile optimization, trust elements up front.
• Simplified the buyer journey: prominent CTA “Schedule a FREE Design Consultation,” easier forms, sticky navigation.
• Early wins: more form submissions, deeper engagement, improved handoff from ads to conversion.
NP Digital: 800% Growth & 81% Cost Reduction in 5 Days
When a leading performance-marketing agency (NP Digital) discovered their own Meta ads were under-performing, they partnered with Great Marketing AI.
In just five days we rebuilt their campaigns—better targeting, scroll-stopping creative, and pixel optimization.
The result? 63 conversions (vs 7) + cost per result down from $284.77 to $52.74 + click-through rate up 71.7%.Albert Preciado: 435% Revenue Surge • 526% Sales Growth
After relying on Instagram “boosts,” Albert’s business was stuck in visibility mode—not high-conversion mode. We stepped in with a full funnel makeover: precise Meta Ads targeting, Hyros tracking, and high-impact creative.
• $373 ,982 in revenue in 3 months = 2.89x ROAS (435% up)
• 6,228 leads (up 289%)
• 338 sales (up 526%)
• 798 qualified calls (up 375%)
• CPA down 41% to $779.71
Turning Steel into Gold” – 1,956% ROI & 20.56× ROAS
When Complex Steel Buildings, a Southern-California custom-steel-structure manufacturer, needed to scale and streamline their lead-generation process, we partnered with them to implement
• A hyper-targeted Meta Ads-based campaign
• Friction-free on-platform lead-capture
• Fully automated follow-up using GoHighLevel
The result: $12.2 K ad spend → $251 K in sales in 6 months (1,956% ROI) with 20.56× ROAS.
Nestor Gutierrez: 11× ROAS • Coaching Offer Launched in Days
With only $1,619 in ad spend, Great Marketing AI generated 105 lead-form submissions, 98 high-quality leads, and closed 9 deals for Nestor—delivering $17,768 in revenue and a Cost-Per-Sale of just $179.92.From an unlaunched offer to a predictable revenue system—built using Meta Ads + streamlined follow-up automation.
KCB Plumbing: 375% More Organic Traffic • 119% Direct Uplift in 90 Days
KCB was spending money on ads—but conversions stagnated. Great Marketing AI rebuilt their digital foundation: rewriting messaging, redesigning the site with conversion in mind, and layering AI-driven CRO best practices.• Direct traffic users up 119.23% in 90 days.
• Organic search users increased 375% in the same period.
• Engaged sessions from organic search jumped 400%; average engagement time up 114.94%.
8.16× ROAS • $14,500 Revenue from Just $1.8K Ad Spend
Faced with no consistent way to attract high-ticket coaching clients, Palomino turned to Great Marketing AI. We built a full-funnel acquisition engine — from precision Meta Ads to AI-powered content and automated lead-nurture workflows.
• 192 qualified opportunities created in the funnel.
• $1,775.70 ad spend → $14,500 in revenue.
• Cost per Sale (CPS): $887.85 — efficient for a premium coaching program.
The Kitchen Store: Website Remodel That Revamped Lead Flow
With 60 years of showroom legacy in Culver City, The Kitchen Store had solid prestige—but their website wasn’t doing it justice. Great Marketing AI stepped in and turned the digital storefront into a real conversion engine.
• Outdated site → full redesign: high-end visuals, mobile optimization, trust elements up front.
• Simplified the buyer journey: prominent CTA “Schedule a FREE Design Consultation,” easier forms, sticky navigation.
• Early wins: more form submissions, deeper engagement, improved handoff from ads to conversion.
NP Digital: 800% Growth & 81% Cost Reduction in 5 Days
When a leading performance-marketing agency (NP Digital) discovered their own Meta ads were under-performing, they partnered with Great Marketing AI.
In just five days we rebuilt their campaigns—better targeting, scroll-stopping creative, and pixel optimization.
The result? 63 conversions (vs 7) + cost per result down from $284.77 to $52.74 + click-through rate up 71.7%.Albert Preciado: 435% Revenue Surge • 526% Sales Growth
After relying on Instagram “boosts,” Albert’s business was stuck in visibility mode—not high-conversion mode. We stepped in with a full funnel makeover: precise Meta Ads targeting, Hyros tracking, and high-impact creative.
• $373 ,982 in revenue in 3 months = 2.89x ROAS (435% up)
• 6,228 leads (up 289%)
• 338 sales (up 526%)
• 798 qualified calls (up 375%)
• CPA down 41% to $779.71
Turning Steel into Gold” – 1,956% ROI & 20.56× ROAS
When Complex Steel Buildings, a Southern-California custom-steel-structure manufacturer, needed to scale and streamline their lead-generation process, we partnered with them to implement
• A hyper-targeted Meta Ads-based campaign
• Friction-free on-platform lead-capture
• Fully automated follow-up using GoHighLevel
The result: $12.2 K ad spend → $251 K in sales in 6 months (1,956% ROI) with 20.56× ROAS.
Nestor Gutierrez: 11× ROAS • Coaching Offer Launched in Days
With only $1,619 in ad spend, Great Marketing AI generated 105 lead-form submissions, 98 high-quality leads, and closed 9 deals for Nestor—delivering $17,768 in revenue and a Cost-Per-Sale of just $179.92.From an unlaunched offer to a predictable revenue system—built using Meta Ads + streamlined follow-up automation.
KCB Plumbing: 375% More Organic Traffic • 119% Direct Uplift in 90 Days
KCB was spending money on ads—but conversions stagnated. Great Marketing AI rebuilt their digital foundation: rewriting messaging, redesigning the site with conversion in mind, and layering AI-driven CRO best practices.• Direct traffic users up 119.23% in 90 days.
• Organic search users increased 375% in the same period.
• Engaged sessions from organic search jumped 400%; average engagement time up 114.94%.
8.16× ROAS • $14,500 Revenue from Just $1.8K Ad Spend
Faced with no consistent way to attract high-ticket coaching clients, Palomino turned to Great Marketing AI. We built a full-funnel acquisition engine — from precision Meta Ads to AI-powered content and automated lead-nurture workflows.
• 192 qualified opportunities created in the funnel.
• $1,775.70 ad spend → $14,500 in revenue.
• Cost per Sale (CPS): $887.85 — efficient for a premium coaching program.
The Kitchen Store: Website Remodel That Revamped Lead Flow
With 60 years of showroom legacy in Culver City, The Kitchen Store had solid prestige—but their website wasn’t doing it justice. Great Marketing AI stepped in and turned the digital storefront into a real conversion engine.
• Outdated site → full redesign: high-end visuals, mobile optimization, trust elements up front.
• Simplified the buyer journey: prominent CTA “Schedule a FREE Design Consultation,” easier forms, sticky navigation.
• Early wins: more form submissions, deeper engagement, improved handoff from ads to conversion.
About Rafael Hernandez
Rafael Hernandez is the CEO and Founder of Great Marketing AI, an agency built to fuse technical excellence with creative firepower.
A UC Berkeley graduate and former Microsoft engineer, Rafael combines world-class marketing with AI-powered systems that turn clicks into clients.
He leads with speed, high standards, and a commitment to meaningful results.
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