How to Improve Your Conversion Rate for Facebook Ads Using GoHighLevel and CAPI
How to Improve Your Conversion Rate for Facebook Ads Using GoHighLevel and CAPI
Written by
Rafael Hernandez
7 min read
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Published:
Jan 3, 2026
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We blend AI-driven testing with proven performance strategy to attract qualified traffic and turn it into revenue—fast, trackable, and scalable.
Facebook & Instagram Ads — reach customers where they scroll
Google Ads — capture people actively searching for you.
Website Design — turn visitors into buyers with high-converting sites
AI Automations — save hours and never miss a follow-up
Email Marketing — nurture leads and close sales on autopilot
SEO — get found by customers searching for what you sell
Key Takeaways
Server-Side Tracking is Essential: Browser-based pixels miss data due to ad blockers and privacy updates, negatively impacting your conversion rate for Facebook ads.
Quality Over Quantity: Sending only high-quality data (like booked calls or sales) back to Facebook helps the AI find better buyers rather than just window shoppers.
Seamless Integration: GoHighLevel allows for robust CAPI integration, ensuring your facebook conversion ad strategy is built on accurate data.
Enhanced Attribution: Proper setup improves attribution, allowing you to scale winning campaigns with confidence.
Server-Side Tracking is Essential: Browser-based pixels miss data due to ad blockers and privacy updates, negatively impacting your conversion rate for Facebook ads.
Quality Over Quantity: Sending only high-quality data (like booked calls or sales) back to Facebook helps the AI find better buyers rather than just window shoppers.
Seamless Integration: GoHighLevel allows for robust CAPI integration, ensuring your facebook conversion ad strategy is built on accurate data.
Enhanced Attribution: Proper setup improves attribution, allowing you to scale winning campaigns with confidence.
Server-Side Tracking is Essential: Browser-based pixels miss data due to ad blockers and privacy updates, negatively impacting your conversion rate for Facebook ads.
Quality Over Quantity: Sending only high-quality data (like booked calls or sales) back to Facebook helps the AI find better buyers rather than just window shoppers.
Seamless Integration: GoHighLevel allows for robust CAPI integration, ensuring your facebook conversion ad strategy is built on accurate data.
Enhanced Attribution: Proper setup improves attribution, allowing you to scale winning campaigns with confidence.
How to Improve Your Conversion Rate for Facebook Ads Using GoHighLevel and CAPI
In the current digital landscape, relying solely on browser-based pixel tracking is a recipe for wasted budget. With iOS updates and increasing privacy regulations, marketers are facing a massive data blackout. If you are struggling to maintain a healthy conversion rate for Facebook ads, the solution lies in bridging the gap between your CRM and Meta's algorithm.
By integrating GoHighLevel (GHL) with Facebook's Conversions API (CAPI), you can restore data accuracy, feed the algorithm high-quality signals, and ultimately lower your cost per acquisition. This guide explores exactly how to implement this technical workflow to ensure your facebook conversion ad campaigns perform at their peak. For businesses looking for expert guidance, partnering with a top-tier advertising agency in California can accelerate this implementation significantly.
The Data Crisis: Why Your Pixel is Failing
The traditional method of tracking relied heavily on the Meta Pixel installed on a user's browser. However, when a user clicks an ad on an iPhone with iOS 14+ tracking disabled, that data often disappears before it reaches your reports. This "signal loss" means Facebook doesn't know which ads are working, causing the algorithm to guess rather than optimize.
To fix your conversion rate for Facebook ads, you must move beyond the browser. You need a method that sends data directly from your server (CRM) to Facebook's server. This is where server side tracking facebook ads comes into play. It creates a reliable data pipeline that ad blockers cannot touch.
If you are unsure if your current setup is firing correctly, the meta pixel helper Chrome extension is a good starting point for basic diagnostics, but it won't show you the full picture of server-side data matching.
Understanding Conversions API (CAPI)
The Conversions API is Meta's solution to signal loss. It allows you to send web events from your server directly to Meta. When you combine this with a powerful CRM like GoHighLevel, you gain a competitive edge. Instead of relying on a "Page View" or a "Submit Application" button click, you can tell Facebook exactly what stage a lead is in within your pipeline.
Implementing this correctly requires technical precision. Many businesses choose to hire a specialist Facebook advertising agency to handle the intricacies of API integration and ensuring data deduplication occurs correctly.
Step-by-Step Integration: GHL to Facebook
To improve your conversion rate for Facebook ads, you need to set up the connection between your GHL account and your Facebook Business Manager.
1. Configure Facebook Settings
First, navigate to your facebook events manager settings. Here, you will locate your Pixel ID and Access Token. You will need to click on "Generate Access Token" under the implementation settings. Keep this token secure, as it is the key to the API.
2. Prepare GoHighLevel
Inside GoHighLevel, you need to store these credentials. A best practice is to use gohighlevel custom values for pixel and access tokens. This allows you to update the token in one place without breaking multiple workflows.
3. Establish the Connection
You must ensure you are generating access token facebook pixel data correctly. Once you have the token, you can use GHL’s workflow automation to send data back to Facebook via a webhook or a direct CAPI integration action. This ensures that every time a significant event happens in your CRM, Facebook knows about it immediately.
Filtering for Quality: Sending the Right Signals
One of the biggest mistakes advertisers make is optimizing for volume rather than value. If you tell Facebook to find more people who fill out a form, it will find you the cheapest leads, which are often low quality. To boost your conversion rate for Facebook ads effectively, you need to train the AI on what a "good" lead looks like.
Optimizing for Sales, Not Just Leads
By connecting your CRM, you can delay sending data until a lead is qualified. For example, you can use workflows to identify marketing qualified leads facebook should target. If a lead fills out a form but has a disconnect number or answers questions poorly, do not send that event to Facebook.
This process involves sending crm data to meta algorithm only when specific criteria are met. This acts as a layer of facebook lead form spam protection, ensuring you aren't paying to acquire bot traffic or spam submissions.
If this level of CRM management feels overwhelming, working with a marketing agency in Los Angeles can help you build these automated quality filters.
Advanced Workflow Strategies
To truly maximize your facebook conversion ad performance, you need to map your CRM stages to Facebook standard events.
Pipeline Stage Mapping
You should set up triggers based on facebook pipeline stages. For instance:
Lead Form Submitted -> Sends "Lead" event.
Call Scheduled -> Sends "Schedule" event.
Deal Won -> Sends "Purchase" event.
This granular sales funnel tracking allows you to see exactly where drop-offs occur. Furthermore, using facebook lead id matching ensures that the person who clicked the ad is accurately matched to the person in your CRM.
Attribution and ROAS
Accurate data leads to accurate attribution. When you fix your facebook ads attribution settings by feeding server-side data, you will likely see your reported ROAS increase because the system can finally claim credit for sales it previously lost track of. This is vital to improve roas facebook ads and justify higher ad spend.
For businesses in competitive markets, utilizing a Facebook ads Los Angeles service provider can ensure these attribution models are calibrated correctly for local market nuances.
Comparing Integration Methods
You might be wondering about other tools. A common debate is google tag manager vs direct integration. While GTM is powerful, a direct server-to-server integration from your CRM (like GoHighLevel) to CAPI is often more robust for offline events.
Using the offline events api allows you to upload data that happens completely off the web, such as a phone sale or an in-store visit. This offline conversion tracking is the missing link for many service-based businesses.
The Impact on Your Bottom Line
When you implement these strategies, you are essentially reducing waste. You stop the algorithm from optimizing for reduce junk leads facebook keeps sending you, and start optimizing for revenue.
By focusing on high intent lead generation, your conversion rate for Facebook ads will naturally climb. You will notice that your CPMs might stay the same, but your Cost Per Acquisition (CPA) drops because your ads are being shown to people who actually buy.
If you are running a sophisticated campaign, understanding cappy event types (CAPI events) is crucial. Differentiating between a "Lead" and a "Qualified Lead" in your data upload helps refine your facebook ads optimization strategy.
For brands looking to scale, consulting with an advertising agency in Los Angeles can help you interpret this data and pivot your creative strategy accordingly.
How to Improve Your Conversion Rate for Facebook Ads Using GoHighLevel and CAPI
In the current digital landscape, relying solely on browser-based pixel tracking is a recipe for wasted budget. With iOS updates and increasing privacy regulations, marketers are facing a massive data blackout. If you are struggling to maintain a healthy conversion rate for Facebook ads, the solution lies in bridging the gap between your CRM and Meta's algorithm.
By integrating GoHighLevel (GHL) with Facebook's Conversions API (CAPI), you can restore data accuracy, feed the algorithm high-quality signals, and ultimately lower your cost per acquisition. This guide explores exactly how to implement this technical workflow to ensure your facebook conversion ad campaigns perform at their peak. For businesses looking for expert guidance, partnering with a top-tier advertising agency in California can accelerate this implementation significantly.
The Data Crisis: Why Your Pixel is Failing
The traditional method of tracking relied heavily on the Meta Pixel installed on a user's browser. However, when a user clicks an ad on an iPhone with iOS 14+ tracking disabled, that data often disappears before it reaches your reports. This "signal loss" means Facebook doesn't know which ads are working, causing the algorithm to guess rather than optimize.
To fix your conversion rate for Facebook ads, you must move beyond the browser. You need a method that sends data directly from your server (CRM) to Facebook's server. This is where server side tracking facebook ads comes into play. It creates a reliable data pipeline that ad blockers cannot touch.
If you are unsure if your current setup is firing correctly, the meta pixel helper Chrome extension is a good starting point for basic diagnostics, but it won't show you the full picture of server-side data matching.
Understanding Conversions API (CAPI)
The Conversions API is Meta's solution to signal loss. It allows you to send web events from your server directly to Meta. When you combine this with a powerful CRM like GoHighLevel, you gain a competitive edge. Instead of relying on a "Page View" or a "Submit Application" button click, you can tell Facebook exactly what stage a lead is in within your pipeline.
Implementing this correctly requires technical precision. Many businesses choose to hire a specialist Facebook advertising agency to handle the intricacies of API integration and ensuring data deduplication occurs correctly.
Step-by-Step Integration: GHL to Facebook
To improve your conversion rate for Facebook ads, you need to set up the connection between your GHL account and your Facebook Business Manager.
1. Configure Facebook Settings
First, navigate to your facebook events manager settings. Here, you will locate your Pixel ID and Access Token. You will need to click on "Generate Access Token" under the implementation settings. Keep this token secure, as it is the key to the API.
2. Prepare GoHighLevel
Inside GoHighLevel, you need to store these credentials. A best practice is to use gohighlevel custom values for pixel and access tokens. This allows you to update the token in one place without breaking multiple workflows.
3. Establish the Connection
You must ensure you are generating access token facebook pixel data correctly. Once you have the token, you can use GHL’s workflow automation to send data back to Facebook via a webhook or a direct CAPI integration action. This ensures that every time a significant event happens in your CRM, Facebook knows about it immediately.
Filtering for Quality: Sending the Right Signals
One of the biggest mistakes advertisers make is optimizing for volume rather than value. If you tell Facebook to find more people who fill out a form, it will find you the cheapest leads, which are often low quality. To boost your conversion rate for Facebook ads effectively, you need to train the AI on what a "good" lead looks like.
Optimizing for Sales, Not Just Leads
By connecting your CRM, you can delay sending data until a lead is qualified. For example, you can use workflows to identify marketing qualified leads facebook should target. If a lead fills out a form but has a disconnect number or answers questions poorly, do not send that event to Facebook.
This process involves sending crm data to meta algorithm only when specific criteria are met. This acts as a layer of facebook lead form spam protection, ensuring you aren't paying to acquire bot traffic or spam submissions.
If this level of CRM management feels overwhelming, working with a marketing agency in Los Angeles can help you build these automated quality filters.
Advanced Workflow Strategies
To truly maximize your facebook conversion ad performance, you need to map your CRM stages to Facebook standard events.
Pipeline Stage Mapping
You should set up triggers based on facebook pipeline stages. For instance:
Lead Form Submitted -> Sends "Lead" event.
Call Scheduled -> Sends "Schedule" event.
Deal Won -> Sends "Purchase" event.
This granular sales funnel tracking allows you to see exactly where drop-offs occur. Furthermore, using facebook lead id matching ensures that the person who clicked the ad is accurately matched to the person in your CRM.
Attribution and ROAS
Accurate data leads to accurate attribution. When you fix your facebook ads attribution settings by feeding server-side data, you will likely see your reported ROAS increase because the system can finally claim credit for sales it previously lost track of. This is vital to improve roas facebook ads and justify higher ad spend.
For businesses in competitive markets, utilizing a Facebook ads Los Angeles service provider can ensure these attribution models are calibrated correctly for local market nuances.
Comparing Integration Methods
You might be wondering about other tools. A common debate is google tag manager vs direct integration. While GTM is powerful, a direct server-to-server integration from your CRM (like GoHighLevel) to CAPI is often more robust for offline events.
Using the offline events api allows you to upload data that happens completely off the web, such as a phone sale or an in-store visit. This offline conversion tracking is the missing link for many service-based businesses.
The Impact on Your Bottom Line
When you implement these strategies, you are essentially reducing waste. You stop the algorithm from optimizing for reduce junk leads facebook keeps sending you, and start optimizing for revenue.
By focusing on high intent lead generation, your conversion rate for Facebook ads will naturally climb. You will notice that your CPMs might stay the same, but your Cost Per Acquisition (CPA) drops because your ads are being shown to people who actually buy.
If you are running a sophisticated campaign, understanding cappy event types (CAPI events) is crucial. Differentiating between a "Lead" and a "Qualified Lead" in your data upload helps refine your facebook ads optimization strategy.
For brands looking to scale, consulting with an advertising agency in Los Angeles can help you interpret this data and pivot your creative strategy accordingly.
How to Improve Your Conversion Rate for Facebook Ads Using GoHighLevel and CAPI
In the current digital landscape, relying solely on browser-based pixel tracking is a recipe for wasted budget. With iOS updates and increasing privacy regulations, marketers are facing a massive data blackout. If you are struggling to maintain a healthy conversion rate for Facebook ads, the solution lies in bridging the gap between your CRM and Meta's algorithm.
By integrating GoHighLevel (GHL) with Facebook's Conversions API (CAPI), you can restore data accuracy, feed the algorithm high-quality signals, and ultimately lower your cost per acquisition. This guide explores exactly how to implement this technical workflow to ensure your facebook conversion ad campaigns perform at their peak. For businesses looking for expert guidance, partnering with a top-tier advertising agency in California can accelerate this implementation significantly.
The Data Crisis: Why Your Pixel is Failing
The traditional method of tracking relied heavily on the Meta Pixel installed on a user's browser. However, when a user clicks an ad on an iPhone with iOS 14+ tracking disabled, that data often disappears before it reaches your reports. This "signal loss" means Facebook doesn't know which ads are working, causing the algorithm to guess rather than optimize.
To fix your conversion rate for Facebook ads, you must move beyond the browser. You need a method that sends data directly from your server (CRM) to Facebook's server. This is where server side tracking facebook ads comes into play. It creates a reliable data pipeline that ad blockers cannot touch.
If you are unsure if your current setup is firing correctly, the meta pixel helper Chrome extension is a good starting point for basic diagnostics, but it won't show you the full picture of server-side data matching.
Understanding Conversions API (CAPI)
The Conversions API is Meta's solution to signal loss. It allows you to send web events from your server directly to Meta. When you combine this with a powerful CRM like GoHighLevel, you gain a competitive edge. Instead of relying on a "Page View" or a "Submit Application" button click, you can tell Facebook exactly what stage a lead is in within your pipeline.
Implementing this correctly requires technical precision. Many businesses choose to hire a specialist Facebook advertising agency to handle the intricacies of API integration and ensuring data deduplication occurs correctly.
Step-by-Step Integration: GHL to Facebook
To improve your conversion rate for Facebook ads, you need to set up the connection between your GHL account and your Facebook Business Manager.
1. Configure Facebook Settings
First, navigate to your facebook events manager settings. Here, you will locate your Pixel ID and Access Token. You will need to click on "Generate Access Token" under the implementation settings. Keep this token secure, as it is the key to the API.
2. Prepare GoHighLevel
Inside GoHighLevel, you need to store these credentials. A best practice is to use gohighlevel custom values for pixel and access tokens. This allows you to update the token in one place without breaking multiple workflows.
3. Establish the Connection
You must ensure you are generating access token facebook pixel data correctly. Once you have the token, you can use GHL’s workflow automation to send data back to Facebook via a webhook or a direct CAPI integration action. This ensures that every time a significant event happens in your CRM, Facebook knows about it immediately.
Filtering for Quality: Sending the Right Signals
One of the biggest mistakes advertisers make is optimizing for volume rather than value. If you tell Facebook to find more people who fill out a form, it will find you the cheapest leads, which are often low quality. To boost your conversion rate for Facebook ads effectively, you need to train the AI on what a "good" lead looks like.
Optimizing for Sales, Not Just Leads
By connecting your CRM, you can delay sending data until a lead is qualified. For example, you can use workflows to identify marketing qualified leads facebook should target. If a lead fills out a form but has a disconnect number or answers questions poorly, do not send that event to Facebook.
This process involves sending crm data to meta algorithm only when specific criteria are met. This acts as a layer of facebook lead form spam protection, ensuring you aren't paying to acquire bot traffic or spam submissions.
If this level of CRM management feels overwhelming, working with a marketing agency in Los Angeles can help you build these automated quality filters.
Advanced Workflow Strategies
To truly maximize your facebook conversion ad performance, you need to map your CRM stages to Facebook standard events.
Pipeline Stage Mapping
You should set up triggers based on facebook pipeline stages. For instance:
Lead Form Submitted -> Sends "Lead" event.
Call Scheduled -> Sends "Schedule" event.
Deal Won -> Sends "Purchase" event.
This granular sales funnel tracking allows you to see exactly where drop-offs occur. Furthermore, using facebook lead id matching ensures that the person who clicked the ad is accurately matched to the person in your CRM.
Attribution and ROAS
Accurate data leads to accurate attribution. When you fix your facebook ads attribution settings by feeding server-side data, you will likely see your reported ROAS increase because the system can finally claim credit for sales it previously lost track of. This is vital to improve roas facebook ads and justify higher ad spend.
For businesses in competitive markets, utilizing a Facebook ads Los Angeles service provider can ensure these attribution models are calibrated correctly for local market nuances.
Comparing Integration Methods
You might be wondering about other tools. A common debate is google tag manager vs direct integration. While GTM is powerful, a direct server-to-server integration from your CRM (like GoHighLevel) to CAPI is often more robust for offline events.
Using the offline events api allows you to upload data that happens completely off the web, such as a phone sale or an in-store visit. This offline conversion tracking is the missing link for many service-based businesses.
The Impact on Your Bottom Line
When you implement these strategies, you are essentially reducing waste. You stop the algorithm from optimizing for reduce junk leads facebook keeps sending you, and start optimizing for revenue.
By focusing on high intent lead generation, your conversion rate for Facebook ads will naturally climb. You will notice that your CPMs might stay the same, but your Cost Per Acquisition (CPA) drops because your ads are being shown to people who actually buy.
If you are running a sophisticated campaign, understanding cappy event types (CAPI events) is crucial. Differentiating between a "Lead" and a "Qualified Lead" in your data upload helps refine your facebook ads optimization strategy.
For brands looking to scale, consulting with an advertising agency in Los Angeles can help you interpret this data and pivot your creative strategy accordingly.
FAQs
Is CAPI mandatory for running Facebook ads?
While not strictly mandatory, it is highly recommended. Without CAPI, your conversion rate for Facebook ads reporting will be inaccurate due to browser restrictions like iOS 14. You will likely see fewer reported conversions than actual sales, making optimization difficult.
Does server-side tracking replace the Pixel?
No, they work together. You should use both the browser Pixel and CAPI. Facebook uses a process called deduplication to merge the events. This "redundant setup" ensures maximum data capture and helps maintain a stable facebook conversion ad performance.
How hard is it to set up GoHighLevel with CAPI?
It requires intermediate technical knowledge. You need to be comfortable with API tokens, workflow builders, and event mapping. However, once set up, it runs automatically. If technical setups aren't your strength, a Facebook ads California specialist can handle it for you.
Will this fix my lead quality issues immediately?
It takes time for the algorithm to learn. Once you start sending only qualified lead data back to Facebook, the AI needs a few weeks (the learning phase) to adjust its targeting. Over time, your conversion rate for Facebook ads regarding quality leads will improve significantly.
Can I use this for offline sales?
Absolutely. This is one of the biggest benefits. If a lead clicks an ad, calls you, and buys over the phone, the browser pixel would never know. CAPI allows you to manually or automatically push that "Purchase" event back to Facebook to credit the ad.
Is CAPI mandatory for running Facebook ads?
While not strictly mandatory, it is highly recommended. Without CAPI, your conversion rate for Facebook ads reporting will be inaccurate due to browser restrictions like iOS 14. You will likely see fewer reported conversions than actual sales, making optimization difficult.
Does server-side tracking replace the Pixel?
No, they work together. You should use both the browser Pixel and CAPI. Facebook uses a process called deduplication to merge the events. This "redundant setup" ensures maximum data capture and helps maintain a stable facebook conversion ad performance.
How hard is it to set up GoHighLevel with CAPI?
It requires intermediate technical knowledge. You need to be comfortable with API tokens, workflow builders, and event mapping. However, once set up, it runs automatically. If technical setups aren't your strength, a Facebook ads California specialist can handle it for you.
Will this fix my lead quality issues immediately?
It takes time for the algorithm to learn. Once you start sending only qualified lead data back to Facebook, the AI needs a few weeks (the learning phase) to adjust its targeting. Over time, your conversion rate for Facebook ads regarding quality leads will improve significantly.
Can I use this for offline sales?
Absolutely. This is one of the biggest benefits. If a lead clicks an ad, calls you, and buys over the phone, the browser pixel would never know. CAPI allows you to manually or automatically push that "Purchase" event back to Facebook to credit the ad.
Conclusion
Improving your conversion rate for Facebook ads is no longer just about better creative or ad copy; it is about better data engineering. By leveraging GoHighLevel and the Conversions API, you can bypass privacy restrictions, eliminate junk leads, and train Meta’s powerful algorithm to find your ideal customers. The future of advertising belongs to those who control their data.
If you are ready to stop guessing and start scaling, you need to ensure your backend tracking is flawless. For businesses that want to ensure every dollar of ad spend is accounted for, partnering with a specialized Los Angeles ad agency can provide the technical edge you need.
Start now or you’ll fall behind. The gap between data-driven advertisers and those relying on outdated pixels is widening every day. If you found this blog helpful and want to dive deeper into psychology-based ad tactics, mastering your data is the first step toward true scalability.
Want this done for you? Our team turns Meta & Google ads into profitable, scalable growth using AI-powered strategy. Hire us.
Author:
Rafael Hernandez
|
CEO and Co-Founder of Great Marketing AI
Published:
Jan 3, 2026
About the author
Rafael Hernandez
Rafael Hernandez is the CEO and Founder of Great Marketing AI, an agency built to fuse technical excellence with creative firepower. A UC Berkeley graduate and former Microsoft engineer, Rafael combines world-class marketing with AI-powered systems that turn clicks into clients. He leads with speed, high standards, and a commitment to meaningful results.
About the author
Rafael Hernandez
Rafael Hernandez is the CEO and Founder of Great Marketing AI, an agency built to fuse technical excellence with creative firepower. A UC Berkeley graduate and former Microsoft engineer, Rafael combines world-class marketing with AI-powered systems that turn clicks into clients. He leads with speed, high standards, and a commitment to meaningful results.
Ready to scale your brand to new heights?
If you want to achieve ground-breaking growth with increased sales and profitability with paid ads, then you're in the right place.
About Great Marketing AI
Great Marketing AI partners with forward-thinking companies and high-velocity SMBs to turn their advertising into a scalable growth engine.
We combine machine-learning precision with world-class creative execution to help brands generate predictable, repeatable revenue.
By blending data, systems, and storytelling, we transform digital campaigns from guesswork into growth — turning every dollar of ad spend into lasting momentum.
Case Studies
NP Digital: 800% Growth & 81% Cost Reduction in 5 Days
When a leading performance-marketing agency (NP Digital) discovered their own Meta ads were under-performing, they partnered with Great Marketing AI.
In just five days we rebuilt their campaigns—better targeting, scroll-stopping creative, and pixel optimization.
The result? 63 conversions (vs 7) + cost per result down from $284.77 to $52.74 + click-through rate up 71.7%.
Albert Preciado: 435% Revenue Surge • 526% Sales Growth
After relying on Instagram “boosts,” Albert’s business was stuck in visibility mode—not high-conversion mode. We stepped in with a full funnel makeover: precise Meta Ads targeting, Hyros tracking, and high-impact creative.
• $373 ,982 in revenue in 3 months = 2.89x ROAS (435% up)
• 6,228 leads (up 289%)
• 338 sales (up 526%)
• 798 qualified calls (up 375%)
• CPA down 41% to $779.71
Turning Steel into Gold” – 1,956% ROI & 20.56× ROAS
When Complex Steel Buildings, a Southern-California custom-steel-structure manufacturer, needed to scale and streamline their lead-generation process, we partnered with them to implement
• A hyper-targeted Meta Ads-based campaign
• Friction-free on-platform lead-capture
• Fully automated follow-up using GoHighLevel
The result: $12.2 K ad spend → $251 K in sales in 6 months (1,956% ROI) with 20.56× ROAS.
Nestor Gutierrez: 11× ROAS • Coaching Offer Launched in Days
With only $1,619 in ad spend, Great Marketing AI generated 105 lead-form submissions, 98 high-quality leads, and closed 9 deals for Nestor—delivering $17,768 in revenue and a Cost-Per-Sale of just $179.92.From an unlaunched offer to a predictable revenue system—built using Meta Ads + streamlined follow-up automation.
KCB Plumbing: 375% More Organic Traffic • 119% Direct Uplift in 90 Days
KCB was spending money on ads—but conversions stagnated. Great Marketing AI rebuilt their digital foundation: rewriting messaging, redesigning the site with conversion in mind, and layering AI-driven CRO best practices.• Direct traffic users up 119.23% in 90 days.
• Organic search users increased 375% in the same period.
• Engaged sessions from organic search jumped 400%; average engagement time up 114.94%.
8.16× ROAS • $14,500 Revenue from Just $1.8K Ad Spend
Faced with no consistent way to attract high-ticket coaching clients, Palomino turned to Great Marketing AI. We built a full-funnel acquisition engine — from precision Meta Ads to AI-powered content and automated lead-nurture workflows.
• 192 qualified opportunities created in the funnel.
• $1,775.70 ad spend → $14,500 in revenue.
• Cost per Sale (CPS): $887.85 — efficient for a premium coaching program.
The Kitchen Store: Website Remodel That Revamped Lead Flow
With 60 years of showroom legacy in Culver City, The Kitchen Store had solid prestige—but their website wasn’t doing it justice. Great Marketing AI stepped in and turned the digital storefront into a real conversion engine.
• Outdated site → full redesign: high-end visuals, mobile optimization, trust elements up front.
• Simplified the buyer journey: prominent CTA “Schedule a FREE Design Consultation,” easier forms, sticky navigation.
• Early wins: more form submissions, deeper engagement, improved handoff from ads to conversion.
NP Digital: 800% Growth & 81% Cost Reduction in 5 Days
When a leading performance-marketing agency (NP Digital) discovered their own Meta ads were under-performing, they partnered with Great Marketing AI.
In just five days we rebuilt their campaigns—better targeting, scroll-stopping creative, and pixel optimization.
The result? 63 conversions (vs 7) + cost per result down from $284.77 to $52.74 + click-through rate up 71.7%.Albert Preciado: 435% Revenue Surge • 526% Sales Growth
After relying on Instagram “boosts,” Albert’s business was stuck in visibility mode—not high-conversion mode. We stepped in with a full funnel makeover: precise Meta Ads targeting, Hyros tracking, and high-impact creative.
• $373 ,982 in revenue in 3 months = 2.89x ROAS (435% up)
• 6,228 leads (up 289%)
• 338 sales (up 526%)
• 798 qualified calls (up 375%)
• CPA down 41% to $779.71
Turning Steel into Gold” – 1,956% ROI & 20.56× ROAS
When Complex Steel Buildings, a Southern-California custom-steel-structure manufacturer, needed to scale and streamline their lead-generation process, we partnered with them to implement
• A hyper-targeted Meta Ads-based campaign
• Friction-free on-platform lead-capture
• Fully automated follow-up using GoHighLevel
The result: $12.2 K ad spend → $251 K in sales in 6 months (1,956% ROI) with 20.56× ROAS.
Nestor Gutierrez: 11× ROAS • Coaching Offer Launched in Days
With only $1,619 in ad spend, Great Marketing AI generated 105 lead-form submissions, 98 high-quality leads, and closed 9 deals for Nestor—delivering $17,768 in revenue and a Cost-Per-Sale of just $179.92.From an unlaunched offer to a predictable revenue system—built using Meta Ads + streamlined follow-up automation.
KCB Plumbing: 375% More Organic Traffic • 119% Direct Uplift in 90 Days
KCB was spending money on ads—but conversions stagnated. Great Marketing AI rebuilt their digital foundation: rewriting messaging, redesigning the site with conversion in mind, and layering AI-driven CRO best practices.• Direct traffic users up 119.23% in 90 days.
• Organic search users increased 375% in the same period.
• Engaged sessions from organic search jumped 400%; average engagement time up 114.94%.
8.16× ROAS • $14,500 Revenue from Just $1.8K Ad Spend
Faced with no consistent way to attract high-ticket coaching clients, Palomino turned to Great Marketing AI. We built a full-funnel acquisition engine — from precision Meta Ads to AI-powered content and automated lead-nurture workflows.
• 192 qualified opportunities created in the funnel.
• $1,775.70 ad spend → $14,500 in revenue.
• Cost per Sale (CPS): $887.85 — efficient for a premium coaching program.
The Kitchen Store: Website Remodel That Revamped Lead Flow
With 60 years of showroom legacy in Culver City, The Kitchen Store had solid prestige—but their website wasn’t doing it justice. Great Marketing AI stepped in and turned the digital storefront into a real conversion engine.
• Outdated site → full redesign: high-end visuals, mobile optimization, trust elements up front.
• Simplified the buyer journey: prominent CTA “Schedule a FREE Design Consultation,” easier forms, sticky navigation.
• Early wins: more form submissions, deeper engagement, improved handoff from ads to conversion.
NP Digital: 800% Growth & 81% Cost Reduction in 5 Days
When a leading performance-marketing agency (NP Digital) discovered their own Meta ads were under-performing, they partnered with Great Marketing AI.
In just five days we rebuilt their campaigns—better targeting, scroll-stopping creative, and pixel optimization.
The result? 63 conversions (vs 7) + cost per result down from $284.77 to $52.74 + click-through rate up 71.7%.Albert Preciado: 435% Revenue Surge • 526% Sales Growth
After relying on Instagram “boosts,” Albert’s business was stuck in visibility mode—not high-conversion mode. We stepped in with a full funnel makeover: precise Meta Ads targeting, Hyros tracking, and high-impact creative.
• $373 ,982 in revenue in 3 months = 2.89x ROAS (435% up)
• 6,228 leads (up 289%)
• 338 sales (up 526%)
• 798 qualified calls (up 375%)
• CPA down 41% to $779.71
Turning Steel into Gold” – 1,956% ROI & 20.56× ROAS
When Complex Steel Buildings, a Southern-California custom-steel-structure manufacturer, needed to scale and streamline their lead-generation process, we partnered with them to implement
• A hyper-targeted Meta Ads-based campaign
• Friction-free on-platform lead-capture
• Fully automated follow-up using GoHighLevel
The result: $12.2 K ad spend → $251 K in sales in 6 months (1,956% ROI) with 20.56× ROAS.
Nestor Gutierrez: 11× ROAS • Coaching Offer Launched in Days
With only $1,619 in ad spend, Great Marketing AI generated 105 lead-form submissions, 98 high-quality leads, and closed 9 deals for Nestor—delivering $17,768 in revenue and a Cost-Per-Sale of just $179.92.From an unlaunched offer to a predictable revenue system—built using Meta Ads + streamlined follow-up automation.
KCB Plumbing: 375% More Organic Traffic • 119% Direct Uplift in 90 Days
KCB was spending money on ads—but conversions stagnated. Great Marketing AI rebuilt their digital foundation: rewriting messaging, redesigning the site with conversion in mind, and layering AI-driven CRO best practices.• Direct traffic users up 119.23% in 90 days.
• Organic search users increased 375% in the same period.
• Engaged sessions from organic search jumped 400%; average engagement time up 114.94%.
8.16× ROAS • $14,500 Revenue from Just $1.8K Ad Spend
Faced with no consistent way to attract high-ticket coaching clients, Palomino turned to Great Marketing AI. We built a full-funnel acquisition engine — from precision Meta Ads to AI-powered content and automated lead-nurture workflows.
• 192 qualified opportunities created in the funnel.
• $1,775.70 ad spend → $14,500 in revenue.
• Cost per Sale (CPS): $887.85 — efficient for a premium coaching program.
The Kitchen Store: Website Remodel That Revamped Lead Flow
With 60 years of showroom legacy in Culver City, The Kitchen Store had solid prestige—but their website wasn’t doing it justice. Great Marketing AI stepped in and turned the digital storefront into a real conversion engine.
• Outdated site → full redesign: high-end visuals, mobile optimization, trust elements up front.
• Simplified the buyer journey: prominent CTA “Schedule a FREE Design Consultation,” easier forms, sticky navigation.
• Early wins: more form submissions, deeper engagement, improved handoff from ads to conversion.
NP Digital: 800% Growth & 81% Cost Reduction in 5 Days
When a leading performance-marketing agency (NP Digital) discovered their own Meta ads were under-performing, they partnered with Great Marketing AI.
In just five days we rebuilt their campaigns—better targeting, scroll-stopping creative, and pixel optimization.
The result? 63 conversions (vs 7) + cost per result down from $284.77 to $52.74 + click-through rate up 71.7%.Albert Preciado: 435% Revenue Surge • 526% Sales Growth
After relying on Instagram “boosts,” Albert’s business was stuck in visibility mode—not high-conversion mode. We stepped in with a full funnel makeover: precise Meta Ads targeting, Hyros tracking, and high-impact creative.
• $373 ,982 in revenue in 3 months = 2.89x ROAS (435% up)
• 6,228 leads (up 289%)
• 338 sales (up 526%)
• 798 qualified calls (up 375%)
• CPA down 41% to $779.71
Turning Steel into Gold” – 1,956% ROI & 20.56× ROAS
When Complex Steel Buildings, a Southern-California custom-steel-structure manufacturer, needed to scale and streamline their lead-generation process, we partnered with them to implement
• A hyper-targeted Meta Ads-based campaign
• Friction-free on-platform lead-capture
• Fully automated follow-up using GoHighLevel
The result: $12.2 K ad spend → $251 K in sales in 6 months (1,956% ROI) with 20.56× ROAS.
Nestor Gutierrez: 11× ROAS • Coaching Offer Launched in Days
With only $1,619 in ad spend, Great Marketing AI generated 105 lead-form submissions, 98 high-quality leads, and closed 9 deals for Nestor—delivering $17,768 in revenue and a Cost-Per-Sale of just $179.92.From an unlaunched offer to a predictable revenue system—built using Meta Ads + streamlined follow-up automation.
KCB Plumbing: 375% More Organic Traffic • 119% Direct Uplift in 90 Days
KCB was spending money on ads—but conversions stagnated. Great Marketing AI rebuilt their digital foundation: rewriting messaging, redesigning the site with conversion in mind, and layering AI-driven CRO best practices.• Direct traffic users up 119.23% in 90 days.
• Organic search users increased 375% in the same period.
• Engaged sessions from organic search jumped 400%; average engagement time up 114.94%.
8.16× ROAS • $14,500 Revenue from Just $1.8K Ad Spend
Faced with no consistent way to attract high-ticket coaching clients, Palomino turned to Great Marketing AI. We built a full-funnel acquisition engine — from precision Meta Ads to AI-powered content and automated lead-nurture workflows.
• 192 qualified opportunities created in the funnel.
• $1,775.70 ad spend → $14,500 in revenue.
• Cost per Sale (CPS): $887.85 — efficient for a premium coaching program.
The Kitchen Store: Website Remodel That Revamped Lead Flow
With 60 years of showroom legacy in Culver City, The Kitchen Store had solid prestige—but their website wasn’t doing it justice. Great Marketing AI stepped in and turned the digital storefront into a real conversion engine.
• Outdated site → full redesign: high-end visuals, mobile optimization, trust elements up front.
• Simplified the buyer journey: prominent CTA “Schedule a FREE Design Consultation,” easier forms, sticky navigation.
• Early wins: more form submissions, deeper engagement, improved handoff from ads to conversion.
About Rafael Hernandez
Rafael Hernandez is the CEO and Founder of Great Marketing AI, an agency built to fuse technical excellence with creative firepower.
A UC Berkeley graduate and former Microsoft engineer, Rafael combines world-class marketing with AI-powered systems that turn clicks into clients.
He leads with speed, high standards, and a commitment to meaningful results.
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